w88 casino News Network (Reporter Lan Meng)2014At 13:00 on November 20, the second training of w88 casino’s radio station “Voice of Huiyuan”——“Here, youth is placed in the most beautiful way——Lecture on Theoretical Thinking and Practical Exploration of Brand Building Activities in College BroadcastingatIntegrity 101 was held, and Xu Xiaoan, a teacher from the Propaganda Department of the Party Committee of Hubei Province Yangtze University, was specially invited to give a wonderful sharing session to the students. Guests attending the lecture include Yang Qian, reporter and host of Tencent Finance and Information Department, and Li Huanhuan, deputy director of the Propaganda Department of the w88 casino party committee.
Xu Xiaoan’s lecture was profound and simple. She did not repeat the same advice as chicken soup for the soul, but slowly talked about her experiences and insights in the 11 years at the radio station. Xu Xiaoan first started by talking about the history of Yangtze University Radio Station, and each wonderful story showed every detail of the life of the radio station. She summarized the radio stations includingThe program content of news, life, literature, entertainment, emotion, music, English and other sections tells the talent selection criteria of "character first, moderate ability, excellent performance, team first", sharedExperience in creating brand activities for university radio stations. Xu Xiaoan used wonderful PPT and videos to explain in detail the management methods for the construction of radio stations, including insisting on the membership of radio stationsManagement methods such as voice practice at 6 o'clock every day during the probation period, quantitative assessment and evaluation forms, etc. have great reference significance for w88 casino's Huiyuan Voice Broadcasting Station.
With soft tone and detailed description, Xu Xiaoan communicated closely with students during the lecture and interacted cordially. She quoted Penny's point of view: "Show your highest level and help your colleagues reach the highest level. This is called a team." She always emphasizes the team concept, that is, persisting in building a positive team. Through the actual work sharing of broadcast station members, team spirit and "family culture" elements are demonstrated: mutual assistance, innovation, persistence and self. During the lecture, she showed the annual photos of members of the Yangtze University Broadcasting Station and the videos of graduates’ youth albums, vividly embodying the team concept in the activities. In addition, the station activity records accumulated by the Chang'an University Radio Station over the past 11 years are equally impressive:The previous "News Materials Collection", "Staff Appraisal", "Staff Handbook", "Challenge Host Competition", "Freshman Training Experience", "Graduate Electronic Memorial Book", all previous program audios, videos of general meetings, videos of meetings between new and old staff, every bit of work and life information is extremely precious.
Xu Xiaoan’s signature as a souvenir
At the end of the event, Huiyuan Voice Broadcasting Station invited Xu Xiaoan to be a guest in the live broadcast room for a close and in-depth interview. This lecture deepened students' knowledge and understanding of campus radio construction and management, and further enhanced the team spirit of radio station members.
