w88 casino News(Reporter Song Qinyu)11month15日Afternoon,The Propaganda Department of the w88 casino Party Committee is in the Administration Building222Special training on news literacy and news interviewing skills was held in the conference room. Professor Li Tiezheng, Vice Chairman of the China University Newspaper Association, Chairman of the Beijing University Newspaper Research Association, and Director of the Publicity Department of Beijing Forestry University, was invited to give lectures on news literacy and news interviewing skills. All w88 casino correspondents, student journalists, and members of the Propaganda Department participated in the training. Chen Jianxiang, deputy secretary of the Party Committee, attended the training meeting and delivered a speech. Zhang Xiaofeng, director of the Propaganda Department, presided over the training session.
Deputy Secretary Chen Jianxiang delivered a speech and expressed his gratitude to Professor Tiezheng for his arrival. She pointed out that this timeNews WritingThe training has a special background. Noon todayThe new Political Bureau of the Central Committee7Standing Committee members made their first collective appearance, and General Secretary Xi Jinping delivered a speech on behalf of the new leadership team.The simple language and peaceful expressions make the broad masses of the people feel the Party Central Committee’s sense of responsibility and confidence in promoting the further development of our country. Under the collective leadership of the Party Central Committee with Comrade Xi Jinping as the core, our motherland will surely be more prosperous and our lives will be happier and healthier. This training session aims to implement the spirit of the 18th National Congress, to further improve the overall level of w88 casino’s news and publicity work. Propaganda workers in colleges and universities include teachers from the Propaganda Department, correspondents from various units, and members of the student journalist corps. Especially under the large publicity structure of w88 casino, everyone is a propagandist. The improvement of their own news literacy can better demonstrate the spirit of w88 casino to the outside world. Chen Jianxiang put forward three hopes for news and publicity work: first, be good at using your brain to understand the policies of the w88 casino and the country; second, grasp the main tone, get close to teachers and students, and create a good cultural atmosphere in the w88 casino; third, use your pen well, dig deep into information, and enhance your expressive power. We must learn first and anticipate first, be diligent in writing, and promote the development of various undertakings in the w88 casino while promoting all-round personal development.
Professor Tiezheng pointed out during his speech,Four qualities that contemporary journalists need to possess: paying attention to current affairs and politics; having the courage to ask questions during interviews and having the right to speak; keeping up with the times and actively obtaining the latest and most information; and increasing news sensitivity. he talks about,Contemporary times have nine major characteristics: media, brand, communication, voice, entertainment, flash sales, integrated media, self-media, and post-metaphor. The media has become the mainstream of leading public opinion and popular opinions. During the interview process, reporters can ask targeted questions from their own media perspective to get the news their readers need and increase news attention. At the same time, reporters must have news sensitivity, that is, the ability to discover newsworthy facts from many facts and predict the occurrence of news events.
What is news value? News is the report of recent facts, emphasizing novelty, timeliness, facts, and reporting; value is the sum of the various qualities contained in things that are sufficient to constitute news. The fundamental focus of news value lies in the common interests of the broad audience.
Tie Zheng believes that reporters should pay attention to six "properties" when judging the value of news: novelty, importance, significance, proximity, interest, and humanness. Among them, importance means that the report should involve the country's major policies, which requires reporters to pay attention to politics; proximity means proximity in terms of occupation, age, and psychology. Journalists should start writing on things that their media audiences care about to shorten the distance with readers. Salience refers to the prominence of people, places, brands, etc., because this is the object that people are willing to pay attention to.
Since it is news, what is “new”? Tie Zheng concluded that news writing should focus on six "new", namely paying attention to new things, affirming new achievements, grasping new trends, spreading new ideas, introducing new tasks, and studying new issues. Journalists should keep six "new" in mind when writing to bring readers a sense of freshness and keep them informed of the latest current affairs.
“News is not only my own creation, but also to meet the needs of others.” Professor Tie Zheng said at the end. Therefore, reporters should pay attention to the contemporary and specific sense of news language when writing; use more verbs and less adjectives; use more popular language and less exotic vocabulary. Only in this way can they write news that most people like to hear.
Professor Tie Zheng had cordial exchanges with correspondents and student reporters from various units. Professor Tiezheng pointed out that with the development of the Internet, we must pay attention to the propaganda power of the Internet, keep up with the times, continue to create various media for the w88 casino, and rely on social media to further expand the reputation and reputation of the w88 casino.
Minister Zhang Xiaofeng presided over the meeting
Minister Zhang Xiaofeng concluded his speech by pointing out that during this training, Professor Tiezheng demonstrated the unique charm of journalism from his professional perspective, which was of great help to improve the news literacy and writing skills of correspondents and student reporters from various units. At the same time, Professor Tiezheng’s rigorous and serious attitude is also worth learning from correspondents and student reporters in various units.
Attachment: Introduction to Professor Tiezheng
Tiezheng, formerly known as Li Tiezheng,1982Graduated from Beijing Forestry University,1989Obtained a master's degree in journalism from Renmin University of China in 2008, and later obtained a doctorate in the field of ecological environment construction. He is currently a professor of journalism and communication at Beijing Forestry University, a master's tutor, and the director of the w88 casino's publicity department. He has published20Many books, many newspapers and periodicals have opened columns for him, and he has published a large number of news works, especially his column in "College Student Weekly", which is particularly popular among readers and is known as "the outspoken confidant of college students". His blogs on People's Daily Online and Sina have attracted a lot of attention from netizens. He has won awards in the People's Daily Online Environmental Protection Blog Contest and Sina's First Education Blog Contest. In addition, Tie Zheng is currently the executive director of the Beijing Journalism Society, the executive director of the Beijing Journalists Association, the vice chairman of the China University Newspaper Association, and the research director of Beijing University Newspapers. He has also won the honorary titles of Beijing's Outstanding Journalist and National Outstanding Educator.
