w88 casino News Network (Reporter Xia Weitong)3month23日夜75835_5923

Liu ZianProfessor Yu1982Obtained a bachelor's degree in history in 2001, and then studied economics at Renmin University of China. Since joining the workforce, I have been committed to research in marketing and other aspects.

Liu Zian, Professor of International Business w88 casino of w88 casino

During the lecture, Liu ZianThe professor first raised the core issue about entrepreneurship, that is, how to choose entrepreneurial projects. He discussed based on examples and proposed that when choosing entrepreneurial projects, we should pay attention to "differentiation", that is, choosing the market with the least competitiveness. At the same time, he also proposed "3C"Principle, that is"customer demand”(Consumer demand),”competitor disadvantage”(competitor’s weakness),”company advantage” (Advantages of Entrepreneurs).

After that,Liu ZianThe professor elaborated on "How to write an entrepreneurial business plan". He said that a good entrepreneurial business plan should have the following contents: title, business objectives, project introduction, market analysis, risk prediction and prevention, investment methods and prospect predictions, business model and marketing strategy, team management, implementation plan and appendices.

The audience listened carefully to the lecture

Then,Liu ZianThe professor explains the contents of the entrepreneurial business plan one by one. He took the clothing market as an example and explained the specific requirements for entrepreneurial planning in humorous language. Among them, he emphasized that the market basis comes from four types of analysis, namely market size analysis, target customer demand characteristics analysis, competitor analysis, and analysis of its own strengths and weaknesses. At the same time, he believes that the content of "risk prediction and prevention" in entrepreneurial planning is indispensable, and entrepreneurship should "not rush to become bigger and stronger, but the most important thing is to find the core advantage."

Immediately afterwards, the audience askedLiu ZianThe professor asked about the selection and feasibility of entrepreneurial projects.Liu ZianThe professor’s wonderful language and his demeanor won warm applause from the audience.

Questions from the audience