【Reporter】Wang Yujun Gao Lanlan
On the spring campus of the University of International Business and Economics (UNESCO), forsythia flowers bloom and magnolias bloom... The breath of spring comes to the face, and the fragrance of flowers comes from time to time in the breeze. In the school's research building, the reporter interviewed w88 slot, a young professor and doctoral supervisor of the Department of Marketing at the University of International Business School as scheduled. His elegant temperament, gentle smile and clear expression left a deep impression on the reporter.
Target-driven progress
Linyi is a historical city in Shandong. w88 slot was born here in 1982. Immersed in a strong sense of family and country and humanistic context since childhood.
w88 slot took "Those who have ambition will succeed" as his motto. She performed very well in all aspects of school.
At the beginning of entering university, w88 slot set a future goal for himself, that is, to continue to pursue a master's degree after graduating from university, and continue to pursue his goal unremittingly. There are nearly 160 students in four classes in the whole grade, and most of the students from all over the country are very outstanding.
I remember there was a holiday before graduating from college, and many classmates left school and returned home. At this time, w88 slot had already learned that there was an opportunity to "accept graduate school" and she felt that she should seize the opportunity at a critical moment. w88 slot recalled the scene of studying at night, "I am the only one in the classroom, and the street outside the classroom window is empty." She was determined by her goal and her heart was calm and she was not disturbed by the external environment at all.
For the choice of postgraduate colleges and universities, w88 slot listened to the advice of the Mine University teacher and submitted an interview application to all universities in Beijing that offer management majors. The results were very ideal, and she passed the subsequent interview successfully. Peking University was the last to notify the interview.
In 2004, w88 slot graduated as an "Outstanding Graduate in Beijing" and entered the Guanghua School of Management of Peking University. She was selected for the newly opened "International Doctoral Program" by Peking University and became one of the "direct doctoral students" who received training in the North American doctoral system in the early stage.
In order to prepare for the doctoral program, there is half a year between admission and admission, the teacher recommends taking the GRE and TOEFL to train English proficiency. Although we have prepared as much as possible, the challenge of teaching in all English cannot be overcome overnight.
Since the third year of studying for a doctorate, under the guidance of teachers from Peking University Guanghua School of Management, w88 slot participated in high-level research projects such as the National Natural Science Foundation, and received support from the Doctoral Research Fund of Journal of Marketing Science, the China Development Research Foundation Scholarship, and the Doctoral Research Fund of Peking University Guanghua School of Management. Her internship experience at the Enterprise Institute of the Development Research Center of the State Council and her later participation in the Ministry of Commerce research projects further broadened her academic horizons.
Student-oriented journey to chase light
At the late stage of studying for a doctorate at Peking University, with the increase in academic training, w88 slot has already clarified the career choice that suits him, that is, to be a university teacher. She recalled, "When I was in class at Peking University, a teacher said, 'Although the profession of education seems to be very small, it is very meaningful to be able to influence some students in your way, and to use the knowledge you have learned to ignite their enthusiasm for professional fields.' This sentence touched me very much. I think it would be a very fulfilling thing to be able to use my own experience to infect students, help them clarify their own advantages, and guide them to have a better development in their future lives." Adhering to this simple concept, after graduating from a doctorate, w88 slot chose to devote himself to the University of International Business and Economics.
After working at the University of Trade and Economics in 2008, w88 slot completed the role of "academic master" to "a teacher": in 2014, he was promoted to a doctoral supervisor, and has been supervising more than 60 master's and more than ten doctoral students so far. The graduate students she coached have won the Excellent Paper Award many times, the graduate team she coached has achieved outstanding results in competitions, and many of the doctoral thesis papers she coached have been included in SSCI, and several of them have won the national scholarship.
After teaching, w88 slot gradually established the teaching concept of "student-oriented". She explained that the needs of undergraduate, master and doctoral students are different, and she will pay special attention to the different needs of students at different stages.
When teaching, w88 slot will also explain the key points according to the characteristics of students at different stages. "The undergraduate course will implant many cases and talk more about phenomena. The master's course shows the discipline development context and explains the logical mechanism behind the phenomenon. The doctoral course is more detailed and in-depth, like a cook who cuts a cow, disassembly and analyzes classics and latest documents."
In teaching, w88 slot is good at integrating current affairs into the classroom. For example, by explaining the movie "Nezha", he explores the integration path between traditional culture and contemporary marketing, and silently integrates cultural confidence into the classroom. She uses different perspectives to analyze the latest case content in different courses.
The graduate students guided by w88 slot held 20 parallel forum reports at top domestic and foreign marketing conferences such as the Academic Annual Conference of Marketing Sciences. Some of them won the third prize of the Excellent Papers of the Doctoral Forum with the largest scale and academic influence in the field of domestic marketing - the Doctoral Forum of the Doctoral Forum with the largest scale and academic influence in the field of marketing. Some of them won the Excellent Paper Nomination Award of the 2023 Seventh International Summit Forum on Marketing Science and Innovation. The master's graduation thesis she guided was rated as an excellent master's thesis at the school level. w88 slot was named an outstanding graduate supervisor at the University of International Business and Economics. When asked what are the unique methods of guiding students, w88 slot's answer is "teaching according to his aptitude".
w88 slot established an equal relationship with students, opened his heart to communicate with them about the confusion and difficulties encountered, and tried his best to support them. Under the guidance of w88 slot, a doctoral student graduated with excellent results and successfully entered a university in Zhejiang.
For w88 slot, education is a warm journey of chasing light. Ignify the ideals and passions in the hearts of students, so that they can find their own direction, make efforts for them, and achieve the best development state in an era of fierce competition.
Search to the Climbing of Academic Peak
w88 slot's research focuses on consumer behavior, including consumption decision-making process, service consumption, green consumption and other fields. Her paper was twice included in the list of "Authors for Important Sources of Photocopying Newspaper Materials" of Renmin University of China (2019 edition) and (2022 edition), and was selected as the top 1% of highly cited scholars in the 2024 China National Knowledge Infrastructure Business Administration Discipline.
In 2012, w88 slot published a paper in the Journal of Consumer Research, the top international academic journal in the marketing discipline as the first author. The main contribution of the research is to redefine the boundary conditions for the establishment of the comparison decision-making process in the field of psychology, and become a milestone achievement for local scholars in this field. In her research, she disassembled the differences in consumers' decision-making on "experience-based services" (such as catering) and "credit-based services" (such as medical care), and suggested that companies convey different attributes according to the service type, providing companies with marketing strategies.
In recent years, w88 slot's scientific research direction has shifted from "international hot spots" to "national demand". She actively responded to the country's call to "write papers on the land of the motherland" and looked for research directions from national strategies, such as combining the theme of "Harmony Coexistence between Man and Nature" of the 20 National Reports, studying green consumption, exploring how the combination of social media and green strategy affects consumers, and corporate design green product strategies.
The road to scientific research is not smooth, and there are often many hardships that ordinary people cannot imagine behind the achievements. w88 slot, who was in the postpartum confinement period, received a top journal’s revision of her paper, requiring new methods to be tested, supplemented global samples and used the latest statistical methods, each of which is a serious challenge.
Sobering down is an effective way for w88 slot to solve problems. "I will calm down and find ways to solve these difficulties when I encounter problems. Whenever I encounter knowledge that I feel cannot overcome, I tend to calm down first. If it cannot be solved within a day or two, I will temporarily put it aside and wait for a while before finding a way to solve it. I am more not looking for reasons from the outside world, but looking for reasons from myself, and through some changes in myself, I can better deal with difficulties." w88 slot said frankly.
Sun Jin devoted himself to academic research and was selected as the top young talents in the National High-level Talent Special Support Program, the first batch of young academic leaders of the Beijing Social Science Foundation, and the Beijing Higher Education College Youth Talent Program, etc., becoming an outstanding scholar in the field of marketing. She presided over or was responsible for a core member of the National Natural Science Foundation of China, Beijing Social Science Foundation key projects, and Ministry of Education’s humanities and social science projects. She has won the Outstanding Research Achievement Award of the Ministry of Education’s Higher Education Institutions, the Outstanding Research Achievement Award of the National Tourism Administration, and the Outstanding Paper Award of the China Marketing Science Academic Annual Conference. She has been awarded the Model of Scientific Research of the University of Trade and Economics many times.
w88 slot has achieved outstanding results in teaching, scientific research and other aspects. As for honor, w88 slot believes that honor only represents the past, and the acquisition of honor means taking on greater responsibilities.
w88 slot interprets the responsibility and mission of education "light chasers" with his own experience, and also makes himself shine in the process of igniting the ideal light of young students. (Student Ma Xiangming participated in the interview and writing)
