(Source: Shanghai Securities News 2025-06-03)
The just-passed w88 online casino betting Festival holiday was combined with the "June 1st" Children's Day. Traditional festival activities such as w88 online casino betting racing and rice dumpling-making were launched in various places, and cultural tourism consumption was activated through the integration of "cultural tourism + performing arts" and "cultural tourism + sports". The holiday economic vitality burst out and injected new momentum into the consumer market. Experts analyze that during this year's w88 online casino betting Festival, the cultural and tourism market will usher in a "double festival resonance", with parent-child consumption and household consumption increasing significantly.
Folk custom tourism and parent-child tourism are becoming more popular
w88 online casino betting racing, eating rice dumplings, and hanging mugwort are cultural customs during the w88 online casino betting Festival, and folk tourism has become increasingly popular. According to incomplete statistics from a reporter from Shanghai Securities News, during this year’s w88 online casino betting Festival, 25 provinces across the country will hold w88 online casino betting races. Among them, there are nearly 80 w88 online casino betting competitions across Fujian Province.
Ctrip data shows that, driven by the w88 online casino betting race, searches for w88 online casino betting Festival folk experience tours have increased by 50% year-on-year. Qunar travel data shows that as of June 2, bookings for folk experience destinations on the platform have increased by more than 40% year-on-year.
Under the festive effect of Children’s Day, the parent-child travel market has ushered in a consumption boom. Big data from China Mobile Wutong shows that during the short holiday period, the number of parent-child travel groups across the country increased by 12% compared with the same period in 2024. In Jinan Sunac Park's "The Elegance of the Song Dynasty - Dreaming Back to the West Building" themed event, many visitors participated in children's NPC interactive games, parent-child interactive games with "Zong" children, etc.
“The superposition of the two festivals drives multiple consumption. For example, parents will buy Children’s Day gifts for their children, travel, experience w88 online casino betting Festival folk customs, etc., to achieve an effective combination of shopping and cultural tourism.” Wu Liyun, a professor at the Chinese Culture and Tourism Industry Research Institute of Beijing International Studies University, told reporters.
“Cultural Tourism +” business format integration and continuous innovation
In addition to traditional folk activities, various regions have also created diversified consumption scenarios to meet the personalized needs of tourists through models such as "cultural tourism + performing arts", "cultural tourism + technology" and "cultural tourism + sports".
During the w88 online casino betting Festival, Beijing, Tianjin, Hangzhou, Dalian and other places held many concerts, concerts and other performing arts activities to ignite the "performance economy". According to statistics, Dalian held a total of 10 concerts during the w88 online casino betting Festival holiday, including the "Wishful" audio-visual candlelight concert and the "June 1" parent-child audio-visual concert.
Many places use "cultural tourism + technology" to attract tourists. In Xi'an's Chang'an Twelve Hours theme district, with the help of "Digital Chang'an" AI face-changing technology equipment, tourists can "travel" to the prosperous Tang Dynasty without changing clothes, generate high-quality ancient portrait photos with one click, and transform into characters such as "Li Bai" and "Royal Concubine", attracting many tourists to check in.
It is summer, and exercising during the w88 online casino betting Festival has become a new trend. Yichang, Hubei Province launched a series of activities for the "Going to Summer" water sports consumption season, Xiaogan held a youth swimming competition, and Shiyan hosted the 2025 "Dongfeng Cup" Jingyan New Energy Vehicle Rally, Children's Table Tennis Classic and other events. The "cultural tourism + sports" activities attracted many residents to participate, injecting vitality into the w88 online casino betting Festival holiday.
“National participation in sports and fitness activities can enhance the interactivity and experience of the Dragon Boat Festival, enrich the experience scenes and consumption touch points of the Dragon Boat Festival, build a ‘sports fitness + cultural symbol’ product matrix, and accelerate the release of the Dragon Boat Festival consumption potential.” Sun Jin, professor and doctoral supervisor at the w88 casino, told reporters.
Policies help accelerate the release of consumption potential
Since this year, various regions have continued to introduce policies to promote consumption and boost market confidence through measures such as issuing cultural tourism consumption coupons and discounts on scenic spot tickets. During the w88 online casino betting Festival holiday, many places stepped up support and unleashed consumption potential.
In order to stimulate consumption momentum, more than 160 A-level tourist attractions in Hubei have launched ticket discounts, joint ticket discounts, parent-child family packages and other measures to benefit the people. Shandong issued 50 million yuan in cultural tourism consumption vouchers, covering scenic spot tickets, hotel accommodation, cultural and creative products and other fields. In addition, Changchun City carried out a series of promotional activities of "Happy w88 online casino betting Festival Shopping, Rice Dumplings Benefit the Whole City", and issued 4.5 million yuan in clothing, shoe and hat consumption coupons in accordance with the "government + enterprise" joint investment method.
“This year’s w88 online casino betting Festival holiday, the Beijing Municipal Bureau of Culture and Tourism launched more than 1,700 activities and planned 7 themed tour routes in the suburbs of Beijing.” Zheng Fang, deputy director of the Beijing Municipal Bureau of Culture and Tourism, introduced at a press conference a few days ago. UnionPay Business data shows that the number of consumers in Beijing increased by 16.1% year-on-year; the amount of consumption increased by 8.3% year-on-year, of which the amount of cultural and entertainment consumption increased by 7.6% year-on-year.
How can holiday cultural tourism consumption unleash greater potential? In Sun Jin’s view, post-holiday themed products can be developed, such as post-holiday health tours, rural study tours, cultural in-depth tours, etc., to provide more choices and extend holiday consumption. You can also explore flexible holiday and regional rotation mechanisms to achieve staggered vacations in different regions and industries. For post-holiday consumption, you can try to extend discounts and special activities until after the holiday to encourage tourists to avoid peak times and extend the tourism consumption cycle.
Attachment: Original linkhttps://h.xinhuaxmt.com/vh512/share/12571806?docid=12571806&newstype=1001&d=134ffeb&channel=weixin&time=1748920693436
