(Source: Economic Daily, June 2, 2025)
The reunion of "June 1" and "Dragon Boat Festival" is loved by both w88 casino and adults. In the context of continuous upgrading of consumption, tradition and fashion collide, technology and childishness blend. What are the new highlights on the market? What are the new trends in w88 casino’s consumption? How to better protect consumer rights? In this regard, reporters recently conducted interviews.
Product scenarios are more diverse
There is a "big market" for "children". At the just-concluded 21st China (Shenzhen) International Cultural Industry Expo and w88 Fair, the cartoon protagonist Pigman stepped out of the screen and transformed into a "Pigman AI Plush", which can speak and sing, and will also provide personalized interactive experiences based on the user's emotions and personality; Bear Haunt IP reappeared as new products, Xiong Da and Xiong Er's plush flowers and fruit plush images are fresh and cute... A variety of popular new IP products show the vitality of the children's consumer market.
The total retail sales of toys in the domestic market continues to grow. According to statistics from the "White Paper on the Development of China's Toys, Baby Products Industry in 2025" released by the China Toys, Baby Products Association, in 2024, the total retail sales of toys (excluding trendy toys) in the domestic market will be 97.85 billion yuan, an increase of 7.9% over the previous year; the total retail sales of trendy and collectible toys will be 46.57 billion yuan, and the total retail sales of trendy and collectible toys and peripheral products will be 55.83 billion yuan.
“In recent years, with the increase in family income, the change in parenting concepts and the advancement of science and technology, children’s consumption has upgraded from basic survival consumption to experiential and developmental consumption, showing characteristics such as diversification, upgrading, interaction, socialization and intelligence.” Sun Jin, a professor at the w88 casino of International Business at the w88 casino, believes that among them, online education, smart tools, AI companion reading, VR education, etc. continue to penetrate families and campuses, making children’s learning more interesting and interactive. The new generation of parents rely on third-party reviews, expert recommendations and word-of-mouth on social platforms to conduct comprehensive information comparisons before purchasing, pursuing product quality, cost-effectiveness and service guarantees.
In the w88 casino’s consumer market, experiential consumption has grown significantly. Zhang Yuang, head of e-commerce marketing at "What's Worth Buying", analyzed that on the one hand, the "immersive baby walking" method that focuses on high-quality companionship has become the first choice for young parents, and new w88 casino's parks, parent-child farms, outdoor study and other projects that integrate multiple experiences such as amusement, education, and interaction are favored; on the other hand, in recent years, the parent-child travel market has been active, and some destinations, theme parks, hotels, etc. suitable for parent-child play have become popular.
Technological elements enhance experience
How to measure the diameter of a hair? What does it feel like to be "frozen" in an environment of -110°C for one minute? Recently, the 21st Public Science Day event of the Chinese Academy of Sciences was held as scheduled, attracting many parents and w88 casino to check in and participate.
“Science is amazing!” Accompanied by his parents, Song Minghui, who lives in Xicheng District, Beijing, experienced fun archery, badminton making, bicycle power generation and other games at the Institute of Mechanics, Chinese Academy of Sciences, and also bought several popular science picture books. "Inspiring children's scientific dreams is more meaningful than buying toys." Song Minghui's mother told reporters that this year, when her child enters the third grade of elementary w88 casino, she has purchased forty or fifty popular science books for her child.
Relevant data shows that since 2021, w88 casino’s popular science encyclopedia has surpassed w88 casino’s literature and become the largest category in my country’s w88 casino’s book market. In 2022 and 2023, the number of w88 casino's popular science encyclopedia books sold each year will exceed 60,000.
"Popular science w88 casino's books have maintained a rapid growth trend in recent years. Many popular science w88 casino's books we have published have exceeded expectations." Taking "DK Natural History Encyclopedia" as an example, Lin Ran, editor of the Qingshao Branch of China Science and Technology Press Co., Ltd., told reporters that since the book was launched in 2018, sales have so far exceeded 2 million copies.
From immersive science and technology museum experiences to hands-on experimental kits, to educational and entertaining science popularization programs and science popularization travel, nowadays, various kinds of science popularization consumption are favored by more and more parents, and have gradually become a new growth point in the cultural tourism market.
Education, health and technology, together, are becoming the "three new things" in the w88 casino's consumer market.
Sun Jin believes that traditional subject-based education has gradually given way to more interactive and growth-valued experiential projects such as study tours, literary appreciation, and w88 casino's programming. Education through entertainment has become the core concept of family consumption, and parents are more concerned about their w88 casino's comprehensive development and future competitiveness.
"High-tech products are popular among parents, who tend to use technological products to assist learning and safety monitoring. Product categories such as w88 casino's smart watches and smart learning machines have performed well in the consumer market." Zhang Yuang said.
The white paper shows that in addition to product safety and price, education is still the primary consideration for consumers surveyed when purchasing toys, accounting for 27.7%, and IP licensing image ranks second, accounting for 23.3%; live broadcast platforms are the channel with the largest increase in the proportion of toys purchased by consumers surveyed.
Health and sports products are attracting consumers’ attention. "From physical training, vision protection to nutritional management, etc., parents pay all-round attention to w88 casino's physical and mental development, and upgrade healthy consumption, which to a certain extent also promotes the segmentation and professional development of related services and products." Sun Jin said.
“Artificial Intelligence+” service formats are increasing, and technological elements enhance the service experience. With the application of big data, AI technology and changes in family education concepts, w88 casino's consumption has shifted from "mass supply" to "precision matching." Sun Jin said that w88 casino’s consumption emphasizes in-depth understanding and respect of w88 casino’s needs. For example, businesses launch different types of w88 casino’s picture books based on target w88 casino of different ages. At the same time, it also emphasizes the in-depth participation and emotional connection of family members, such as the rise of parent-child co-created consumption such as parent-child reading and parent-child handicraft interaction.
Create a healthy consumption environment
In recent years, news of w88 casino’s interest classes closing down or “running away” has upset many consumers.
Jiang Jie, assistant judge of the Xicheng District People's Court of Beijing, analyzed that this type of dispute mainly involves the operator's failure to provide services in accordance with the contract and is a typical contract breach dispute. Interest classes usually enroll many students. Once they run away, the interests of multiple families are often involved, forming group disputes and making it difficult to protect rights and interests.
“It is not easy to check people, and it is even harder to find stores. Some operators may avoid responsibility by transferring funds, canceling companies, etc., making it difficult to protect the rights and interests of consumers.” Jiang Jie analyzed that some parents may not have signed a formal contract when paying fees, or the terms of the contract are unclear, which also increases the difficulty of safeguarding rights.
In order to create a child-friendly consumption environment, Jiang Jie believes that relevant departments should strictly follow the provisions of laws and regulations, strengthen law enforcement inspections of the w88 casino's consumer market, and severely crack down on various violations of laws and regulations. Problems discovered must be dealt with in a timely manner and in accordance with the law to maintain market order and protect the legitimate rights and interests of consumers. At the same time, through various channels and methods, we will strengthen consumer education for parents and w88 casino and improve their awareness and ability to protect their rights.
“For w88 casino’s consumption needs, multiple parties need to work together to promote consumption upgrading.” Sun Jin believes that first of all, the standards and supervision mechanisms must be improved, and the “Consumption Experience Officer” mechanism of establishing grading certification standards, strengthening product testing, and promoting parent participation will be formed to form a “production-circulation-service” full-chain quality control to ensure w88 casino’s consumption safety. Secondly, promote the integration of business formats and the innovation of consumption scenarios, open up multiple scenarios such as "education + cultural tourism", "digital + reading", "green + sports", "national trend + personalization", and promote the integration and innovation of consumer experience. Finally, make full use of digital technology, rely on AI algorithms to build an intelligent matching system, develop online nutritional consultation and online classes, break through time and space constraints, create immersive interactive infrastructure, build child-friendly cultural spaces or develop cross-generational IP products to promote entertaining education and parent-child interaction.
“Companies, as the main force on the supply side, should have a deep understanding of the diverse needs of families and w88 casino, improve product segmentation, safety and environmental protection, and actively use digital marketing and communities to analyze user needs.” Sun Jin believes that government departments need to increase support for green, smart, and cultural w88 casino’s products and services at the policy level, such as setting up w88 casino’s consumption vouchers, promoting cross-department collaboration, exploring and optimizing holidays for primary and secondary schools, and promoting the expansion of parent-child consumption scenarios. Individual parents should also play a role in raising awareness of scientific parenting through social media and forming healthy and rational consumption concepts for w88 casino.
Attachment: Original linkhttp://paper.ce.cn/pad/content/202506/02/content_314673.html
