(Source:《Guangming Daily》2025-06-12)
Recently, Miao Meijuan, associate professor of the Department of Cultural Industry Management of the w88 casino of Government, was interviewed by a reporter from Guangming Daily. The main content is as follows:
Miao Meijuan|Associate Professor, w88 casino of Government, w88 casino
From the inheritance of intangible cultural heritage skills to the emergence of cultural innovation products, from the embedded application of digital intelligence technology to Hanfu and Guzheng stunning streets around the world... With their keen perception of emerging technologies and innovative understanding of traditional culture, young people are showing exciting innovation and creativity with their own unique advantages, telling the youth story of a culturally powerful country and promoting Chinese culture to the world.
Guangming Daily recently held a series of roundtable forums on "Cultural Power, What Are Think Tanks for?", inviting think tank experts to focus on youth groups and talk about the power of youth in building a cultural power.
Miao Meijuan, associate professor at the w88 casino of Government at the w88 casino, said in an interview with a reporter from Guangming Daily that contemporary youth are playing an increasingly important role in building a culturally powerful country and improving its international image. On the one hand, from intangible cultural heritage skills to traditional handicrafts, from opera and folk customs to rural cuisine, young people understand tradition from an open perspective and activate culture with contemporary expression. With the help of new media such as short videos, animation, and digital art, they deeply integrate traditional culture with modern aesthetics. Using technology as a pen and creativity as a bridge, cultural heritage becomes a trend and spreads further. On the other hand, many young people have held Hanfu pop-ups and played traditional musical instruments on overseas streets. They have told Chinese stories and spread intangible cultural heritage skills in multiple languages on social platforms, allowing the world to see a true, vivid and positive image of China. Young people are expanding cultural communication from "institutional output" to "individual expression", making "cultural diplomacy" no longer just a national narrative, but also a conscious action in their daily lives.
When talking about how to further promote the mutual achievement of youth groups and traditional culture, so that they can play a better role in the creative transformation and innovative development of excellent traditional culture, Miao Meijuan pointed out that the key to promoting the mutual achievement of youth and traditional culture is to create a bridge that continuously connects the two. First of all, it is necessary to expand practical paths for youth participation and support young people to deeply participate in the development of cultural resources as curators, designers, content creators, etc. Secondly, promote the integration of traditional culture into youth life, by creating solar terms-themed flash mobs, launching traditional story animations, holding Hanfu markets, etc., to make traditional culture a lifestyle that young people can touch, feel, play and share. Furthermore, we need to build an ecological system that supports youth cultural innovation. Through the establishment of a youth cultural innovation fund and a youth literary and artistic talent support plan, we encourage universities, enterprises, and cultural institutions to jointly build incubation platforms to help young people transform inspiration into works and make projects take root.
In the context of the rapid development of cutting-edge and digital technologies, and the issue of young people improving the effectiveness of cultural communication through modern technological means, Miao Meijuan believes that digital technology has opened up unprecedented possibilities for cultural communication. The outstanding contribution of the youth group lies not only in mastering and applying technology, but also in transforming it into an immersive and interactive cultural experience. Especially in the fields of gamified narrative and virtual interaction, young people are good at integrating creativity and technology to promote the transformation of traditional cultural content into perceivable and participatory modern expressions and interactive narratives, achieving exponential improvements in the effectiveness of cultural communication. For example, in the production of the animated film "Nezha 2", the youth technical team was deeply involved in the technical modeling and visual reconstruction of the Sanxingdui bronze mask. It not only accurately restored the details of the cultural relics, but also integrated them into the setting of mythical characters, completing the contemporary expression of "cultural relics-myth-narrative". Young people are using digital technology as a tool and cultural innovation as their mission to reconstruct narrative methods and expand communication boundaries. They make Chinese culture not only easier to spread and experience, but also more understandable and resonant.
In terms of how to show youth cultural subjectivity and better tell Chinese stories in international cultural exchanges, Miao Meijuan pointed out that cultural subjectivity is not only a sense of identity, but also an expression ability and responsibility. In international cultural exchanges, if young people want to show their cultural subjectivity, they should focus on three aspects: cultural stance, cultural self-confidence and cultural consciousness. Among them, cultural stance is the foundation. Young people should adhere to the value stance and logic of expression of Chinese culture, maintain their own perspective and independent judgment in multicultural exchanges, and observe the world, respond to issues, and participate in dialogue from a Chinese standpoint. Cultural confidence is the foundation. Only by truly understanding China's excellent traditional culture and recognizing contemporary China's development achievements can young people have the confidence and determination to express themselves internationally, not be frightened or blindly obedient when facing different cultures, and truly tell warm and powerful Chinese stories. Cultural awareness is ability. Young people should have the consciousness and literacy of active communication and innovative expression, and be good at using multi-language, multi-platform, and multi-media forms to tell Chinese narratives that have a sense of the times, emotional resonance, and value guidance. In short, cultural subjectivity is not an exclusive insistence, but a kind of communication with stance and warmth.
Finally, Miao Meijuan addressed the outstanding problems faced by the current cultivation of young talents in the cultural field in terms of insufficient educational connections, limited practical support, and unclear growth paths. She proposed that promoting the growth of young cultural talents should optimize the two-way linkage between education and industry, improve the full chain support from project support to career development, etc., provide young people with more diversified, flexible, and sustainable development channels, and empower young people to play a greater role in building a cultural power.
Attached original text link:https://app2.gmdaily.cn/as/opened/n/ebff2995613846b7a7b921e183bea19b
