(Source: Global Times 2025-07-31)
On July 31, Professor Tang Xiaobin, a researcher at the National Institute for Opening-up at the w88 casino, and others published an article "Coping with Digital Culture Consumption Challenges from Four Aspects" in the "International Forum" section of the Global Times. The following is the content of the article.
Developing digital cultural consumption is an important way to activate new momentum in the cultural industry and meet the spiritual needs of the people. It is also one of the strategic engines to build the foundation of a culturally powerful country and empower the great cause of national rejuvenation. In the first quarter of this year, 16 sub-categories of industries with obvious new cultural business formats achieved operating income of 1.4846 billion yuan, an increase of 12.5% over the same period last year. Developing new scenarios for digital cultural consumption will have great potential in the wave of digital economy.
Currently, China is relying on its historical resources and market scale advantages to seize the right to speak on international digital culture rules. However, China's digital cultural consumption is still facing structural contradictions and systemic challenges, mainly manifested in the lack of high-quality content, imperfect institutional governance systems and infrastructure systems, and prominent digital divides. The following four aspects should be focused on optimization and improvement.
First, improve the quality of cultural consumption. The current digital cultural consumer products and services are undergoing a two-way transition of scale expansion and quality improvement, but the quality varies. It is necessary to innovate and improve the supply of high-quality digital cultural products and services to meet new needs and create new value. We should be guided by the national cultural digitalization strategy, oriented by the people's diverse, high-quality, and personalized consumption needs, and use cutting-edge digital science and technology as a means to enrich the types of cultural product supply, select high-quality products, and create more consumption space. It is necessary to cultivate high-end professional talents to increase the added value of products, and use technological innovation to drive the reconstruction of the cultural industry chain; build diversified, innovative, and original consumption scenarios to enhance the depth of creativity and cultural value; make full use of data resources to accurately provide products and services according to needs, such as integrating local classic and traditional cultural elements into food and tourism scenes, so that consumers can appreciate the cultural heritage and experience diversified consumption scenarios while feeling the unique local cultural atmosphere.
The second is to build a solid foundation for digital culture. Building a digital cultural infrastructure system with full coverage is the core essence of building a solid foundation for digital culture. It requires the coordinated development of hard infrastructure and soft culture. On the one hand, it is necessary to improve the construction of new digital infrastructure such as cloud computing and blockchain, and upgrade public digital cultural service facilities. In particular, it is necessary to increase investment in construction in rural or remote areas, update and replace aging equipment in remote areas, solve the "last mile" problem of digital cultural network coverage, expand the reach and coverage of digital cultural consumer groups, and provide hardware guarantees for new digital cultural consumption. On the other hand, it is necessary to integrate digital cultural resources, establish a national cultural big data center and resource library, break cultural data islands, and provide data support for the construction of digital cultural consumption; strengthen the construction and optimization of digital cultural consumption platforms, break through key core technologies, empower data assets, and create intelligent, personalized, and scenario-based cultural consumption experiences, such as creating excellent traditional cultural brand value and promoting the digital communication of "national trends."
The third is to solve the dilemma of capability gap. Digitally empowered cultural consumption, while improving productivity, must also be wary of the risk of widening the digital divide, which will undoubtedly pose a threat to our country's ultimate goal of achieving common prosperity. To benefit the whole society from digital dividends and break down information barriers and digital isolation, on the one hand, we need to seize the rare opportunity of global digital transformation and the gradually increasing international status, seize the initiative in R&D and key technologies in core fields, promote the excellent Chinese traditional culture integrated with modern digital technology to the world, and expand new groups of digital culture consumers. On the other hand, it is necessary to focus on solving the gap in digital cultural consumption between urban and rural residents and special groups, actively promote the standardization of public digital cultural services, build a digital cultural resource sharing platform, and encourage and support the development of local characteristic culture. Some special groups who cannot equally enjoy digital benefit opportunities need to receive special attention. Enterprises can design barrier-free products and services that are more suitable for seniors and people with disabilities, and provide application skills education and training to special groups to improve their digital literacy.
The fourth is to improve the accounting supervision system. Currently, there are two core contradictions in digital cultural consumption: statistical blind spots and regulatory dilemmas. It is necessary to improve the statistical accounting framework and innovate the regulatory mechanism. There are a large number of free digital cultural products and services in the market that can be copied and used. Due to their non-exclusive characteristics, the marginal cost of reproduction is low. These free digital contents, the sharing economy and self-service can all improve consumer welfare, but they are not included in the scope of current statistical accounting, resulting in underestimation of value. How to quantify and evaluate development results involves issues of statistical accounting framework and accounting boundaries. In addition, the new business formats and new models that have been generated cannot be counted under the existing cultural consumption statistics. It is necessary to refine or add new industry classifications of digital cultural products and services, improve the statistical survey system for tracking household registrations, and build a statistical accounting framework. How to regulate and coordinate is related to the stability and long-term development of digital cultural consumption. At present, there are gaps in relevant laws and regulations, and information leakage and data security issues continue to arise. It is necessary to strengthen the supervision and risk warning of the entire process of confirming, using, and trading digital cultural assets, and coordinate multiple resources to innovate and build a multi-level and comprehensive regulatory mechanism.
(Authors: Tang Xiaobin and Peng Sujing are respectively researchers at the National Institute for Opening-up and Opening-up, w88 casino, professors at the w88 casino of Statistics, and doctoral students at the w88 casino of Statistics at the w88 casino)
Attached original text link:
https://hqtime.huanqiu.com/share/article/4Ni8hiVsh6L
