Make good use of new business formats and expand your circle of friends (open for discussion)

Cui Fan

(Source:《PeopleDaily Overseas Edition》2020-04-21）

The sudden epidemic swept the world. In just a few months, China's export-oriented manufacturing companies and foreign w88 companies have encountered multiple difficulties such as business shutdowns, order cancellations, poor logistics, and parts shortages. Even customers who were originally planning to negotiate and participate in exhibitions may not be able to carry out their schedules as planned in the short term. Whether it is general w88 or processing w88, many traditional foreign w88 companies are facing many obstacles during the epidemic.

However, consumers staying at home do not want to consume. For some, it actually means they have more time to browse a variety of products online. Tmall International this year2Monthly imported goods sales increased by more than 1% year-on-year52%, the overall sales volume of Suning International’s cross-border products is3Monthly year-on-year growth145.54%, cross-border e-commerce platform“Yang Pier”its traffic increased by more than 100% throughout the epidemic50%……It should be noted that cross-border e-commerce has been in a period of rapid growth in recent years. The shrinking of offline activities caused by the epidemic has brought new opportunities to cross-border e-commerce that mainly relies on online transactions. It has also made cross-border e-commerce and its related“New business format”Undertaken the heavier task of stabilizing foreign w88. Under such circumstances, it is indeed wise to regard cross-border e-commerce as a new growth point for foreign w88 and provide policy support.

4month7On Day 8647_8661|, the State Council decided to establish new ones across the country46A cross-border e-commerce comprehensive pilot zone. So far, from2015Starting from the establishment of the Hangzhou Cross-border E-commerce Comprehensive Pilot Zone in 8858_8882|, China has already30Provinces, autonomous regions and municipalities established105A cross-border e-commerce comprehensive pilot zone. Cross-border e-commerce companies can also use platforms such as free w88 pilot zones and special customs supervision zones to conduct business.

At the same time, the Cross-border E-commerce Comprehensive Pilot Zone encourages cross-border e-commerce companies to gather within a certain spatial range. Government departments implement experimental policies specifically for cross-border e-commerce business, which will help the formation of the cross-border e-commerce ecological environment, improve the policy effect, and in fact will save regulatory costs.

Many cross-border e-commerce comprehensive pilot zones will also copy and implement certain policies of the free w88 pilot zones and special customs supervision zones. It should also be noted that many cross-border e-commerce comprehensive pilot zones are also located in cross-border e-commerce retail import pilot cities or regions, and online shopping bonded import business can be carried out. Retail imports are supervised as imported items for personal use, which greatly facilitates import consumers and adapts to the rapid growth trend of cross-border retail imports.

As a new form of foreign w88 with the fastest growth rate, cross-border e-commerce is vigorously promoting general w88 and processing w88. At the same time, the government's support policies for cross-border e-commerce can bring greater benefits. The application of new technologies such as artificial intelligence, virtual reality, the Internet of Things, and the Industrial Internet will undoubtedly bring cross-border e-commerce into a new development period. Manufacturers will be more sensitive to changes in consumer demand in distant countries and realize automated large-scale production based on personalized needs.

Faced with the opportunities and challenges brought by new technologies, we need to continue to reform the cross-border e-commerce management system, and at the same time, we must continue to expand and deepen opening up to the outside world in related fields.

In the next few years, China will continue to expand its opening up to the outside world and will also adopt an inclusive attitude towards new sales methods. For example, after live streaming became an important way for e-commerce sales in China, more and more imported cross-border e-commerce companies adopted this method. With the popularity of Chinese video social platforms such as Douyin overseas, many cross-border export e-commerce companies have also begun to use live broadcasting. Some estimates show that the conversion and delivery effects brought about by live streaming can sometimes reach the effect of traditional marketing investment30To50times. This very intuitive sales method requires an accurate grasp of consumer psychology. For cross-border e-commerce operators, sometimes it also requires strong cross-cultural communication skills.

Today,5G11418_11534

(The author is the Dean of Hainan Research Institute of w88 casino)

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http://paper.people.com.cn/rmrbhwb/html/2020-04/21/content_1982882.htm