Capital Universities in Action | Professor Zhang Xinmin explains accounting in the first “Interview with the Principal” of foreign w88 and economics
(Source: "Modern Education News" Learning to Power the Country 2020-04-27)
In order to cope with the impact of the epidemic on admissions promotion work, the Admissions Office of the w88 casino has moved a series of admissions promotion activities online through "cloud live broadcast". At 19:00 on the evening of April 24, the first "Principal Interview" arrived as scheduled and was broadcast on time on "Tencent Classroom", "Douyin", "Kuaishou", "Baidu" and other platforms. Invited to this live seminarProfessor Zhang Xinmin, Vice President of w88 casinoComprehensive analysis of the accounting major at the w88 casino. During the live broadcast of more than an hour, Zhang Xinmin communicated with parents and candidates from an expert perspective on issues such as the characteristics of the accounting discipline, the characteristics of accounting talent training at the w88 casino, the characteristics of education and teaching, and the development direction of students after graduation. He received unanimous praise. The cumulative number of viewers of this live broadcast reached more than 266,000, setting a record high since the broadcast began.
Vice President Zhang Xinmin has a deep understanding of the w88 casino-running characteristics and talent cultivation of the accounting major of the w88 casino. He first used mind mapping to sort out the disciplinary context and development history of the accounting major. The w88 casino has six university course categories: "Economics, Management, French, Science, and Engineering." "Management" means management. The w88 casino has obtained three first-level degree authorization points in business administration, public administration, and management science and engineering. Accounting is located under the business administration, and has cultivated a large number of bachelor's, master's and doctoral graduates for the development of the country and society. From a historical perspective, July 1, 1993 was an important turning point for the accounting profession. After the reform and opening up, the development of market economy has put the accounting profession on a path that is consistent with international accounting. The accounting major is gradually becoming more popular. The more the economy develops in the future, the more important accounting will be. The development of China's market economy will also require more and more high-quality accounting talents.
Zhang Xinmin believes that the training of accounting talents at the w88 casino carries three genes. First, manage genes. The biggest feature of the accounting discipline of the University of International w88 and Economics is that the accounting major is offered in the business w88 casino, emphasizing strategic management and organizational behavior, achieving a high degree of integration of accounting and management; second, the flying gene. The w88 casino’s strong background in applied economics has integrated economics, w88, finance and other theoretical courses into accounting majors. Third, the gene of globalization. 20% of international students, two schools of foreign languages, and more than a dozen foreign languages bring a strong sense of globalization to the w88 casino. The International Business w88 casino is one of the few business schools in mainland China that has obtained AACSB, EQUIS, AMBA and the Chinese Ministry of Education's High-Quality MBA Certification (CAMEA).
Zhang Xinmin said that the accounting major of the Business w88 casino has a complete curriculum training system, a rich internship training platform and international exchanges and cooperation. The International Business w88 casino currently recruits students according to the major category of business administration. During the sophomore year, students are divided into five majors: accounting, financial management, marketing, business administration, and human resources management. The curriculum focuses on the training of accounting thinking and management thinking. In addition to traditional accounting professional courses, management courses and finance courses, there are also courses such as big data application and quantitative analysis methods. A strong team of teachers, a team of off-campus tutors, and multi-level, high-quality international exchange programs provide strong support for students to improve their career capabilities and expand their international horizons.
Based on the above training characteristics, graduates of the accounting major of the International Business w88 casino have good development prospects. Zhang Xinmin said that the overall employment rate of accounting graduates from the w88 casino has been stable at more than 99% for many years, and the employment quality is high. There are 121 undergraduate graduates majoring in accounting in 2019, and 1/3 went to "double first-class" institutions for postgraduate study. 42% of graduates chose to further their studies at world-renowned universities such as the National University of Singapore, Columbia University, Cornell, Carnegie Mellon, and the University of London. Among the employed graduates, more than 80% are employed in Fortune 500 companies and global multinational companies such as Huawei and the Big Four accounting firms. At the same time, the employment signing rate of 180 master's and doctoral graduates reached 100%. 35% of graduates are employed in Fortune 500 companies such as Bank of China, China Minmetals Corporation, and CITIC Securities, which is 10 percentage points higher than the w88 casino average.
Zhang Xinmin also patiently and meticulously answered questions from netizens. In response to the question "The difference between accounting and financial management", Zhang Xinmin said that accounting emphasizes the use of information, performance evaluation, financial data, and accounting data. The core of financial management is capital issues, including gathering wealth, generating wealth and dividing wealth. Zhang Xinmin uses easy-to-understand language and can answer questions for the majority of netizens in simple and easy-to-understand terms.
Zhang Xinmin sent his care and blessings to the students of Guangdong University. He hopes that everyone will take good care of their health and prepare for the college entrance examination in a balanced manner in the face of the epidemic. I wish everyone a success in the college entrance examination and look forward to seeing you in Huiyuan in the golden autumn and September.
This live broadcast was an unprecedented event. The cumulative number of live broadcast trailer views exceeded 260,000, and the cumulative number of live viewers was as high as 266,000, setting a record high. The Baidu platform put the live broadcast trailer on the top of the homepage, and the number of viewers reached 213,000, setting a record since the launch of "Baidu Live". At the same time, the number of viewers of Douyin Kuaishou reached 20,000, and the number of real-time viewers has never been less than 2,000, exceeding 99.74% of live broadcasts in the same period.
At present, the w88 casino's Admissions Office has launched 3 "Dean Interviews" and 2 "Expert Interviews". Next, the Admissions Office will successively invite deans and experts and scholars from various undergraduate colleges to be guests in the live broadcast room to provide application consultation and policy promotion services to candidates and parents.
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