(Source: "Guangming Daily" 2024-02-26)

[News Essay]

Data released by the National Bureau of Statistics show that in 2023, cultural and related industrial enterprises above designated size across the country achieved operating income of 12,951.5 billion yuan, an increase of 8.2% over the previous year. Statistics show that the supporting role of the cultural service industry has steadily increased, and the entertainment and leisure industry has recovered rapidly. At present, the national cultural tourism market is booming, and the production of cultural business enterprises has achieved restorative growth. The cultural industry continues to grow bigger and stronger while adhering to integrity and innovation, and has become an important engine for promoting the high-quality development of our country's economy.

Culture is the spiritual bond that unites people's hearts and is also a key factor in improving people's livelihood and well-being. Developing public cultural services is an intrinsic requirement to protect people's cultural rights and interests and improve people's quality of life. It is an important way to make up for shortcomings in cultural development, and is related to the overall situation of building a socialist cultural power. Since the 18th National Congress of the Communist Party of China, the Party Central Committee with Comrade Xi Jinping as the core has attached great importance to the development of the cultural industry, improving the modern cultural industry system and market system, innovating production and operation mechanisms, improving cultural economic policies, and cultivating new cultural business formats. Data show that in 2023, the cultural services industry achieved operating income of 6,773.9 billion yuan, an increase of 14.1% over the previous year, and the growth rate was significantly faster than the overall level of service enterprises above designated size nationwide; the operating income of the cultural services industry accounted for 52.3% of all cultural enterprises above designated size, accounting for 2.7 percentage points higher than the previous year; the contribution rate to the operating income growth of all cultural enterprises above designated size was 85.4%. These dazzling data are a vivid reflection that our country's cultural industry has entered a period of rapid development.

At present, my country's cultural industry system is gradually improving, the cultural market is more prosperous and orderly, and the cultural supply is constantly enriched. In recent years, the promulgation of policy documents such as the "Opinions on Accelerating the Construction of a Modern Public Cultural Service System" and "National Basic Public Service Standards (2023 Edition)" have led to the steady growth of investment in public cultural construction, the upgrading of the cultural industry, and the significant improvement in the efficiency of public cultural services covering urban and rural areas. During the Spring Festival holiday that just passed, my country's cultural consumption market was extremely hot. A variety of cultural and tourism activities were held in various places, attracting a large number of citizens and tourists to participate and experience. Relevant data shows that during the 2024 Spring Festival holiday, there were 474 million domestic tourism trips across the country, a year-on-year increase of 34.3%, and the total travel expenditure of domestic tourists was 632.687 billion yuan, a year-on-year increase of 47.3%. In addition, there were approximately 6.83 million inbound and outbound tourists, including approximately 3.6 million outbound tourists and 3.23 million inbound tourists. Cultural activities are rich and colorful. About 150,000 mass cultural activities such as "village evenings", opera in rural areas, and Chinese New Year celebrations in libraries were held in various places, with about 669 million people participating online and offline; there were 16,300 commercial performances nationwide, a year-on-year increase of 52.10%; box office revenue was 778 million yuan, a year-on-year increase of 80.09%; and the number of spectators was 6.5765 million, a year-on-year increase of 77.71%. What’s striking is that the way people celebrate the Spring Festival is also changing. Visiting temple fairs, watching movies during the Spring Festival, visiting museums, traveling on ice and snow, and group buying and giving gifts have become new customs for people during the New Year.

Continuous efforts should be made to improve the public cultural service system in order to continuously meet the diverse, multi-level and multi-faceted spiritual and cultural needs of the people. Public cultural services can only insist on seeking benefits from reform, further explore the reform path of the system and mechanism of modern public cultural service system construction, strive to solve the outstanding contradictions and problems that restrict the high-quality development of public cultural services, promote the upgrading of public cultural services to high quality and diversification, and better meet the people's new expectations for high-quality and better life. Nowadays, the innovative applications of big data, cloud computing, AR/VR and other information technologies have strongly promoted the reform of the cultural system and the innovation of the operating mechanism of public cultural services. They have promoted the formation of new consumption methods and expanded consumer subjects. New market demands have also given rise to new business formats such as Yuanshi Cultural Tourism and Museum Cultural Creativity. In particular, the online literature industry has achieved high-quality content in recent years, diversified the creation of realistic themes, and the continuous integration and development of IP, setting off a boom in going overseas. In addition, the innovative application of digital technology will also promote the continuous optimization and combination of cultural production factors, making the development space of the cultural industry broader and broader.

(Authors: Qin Han and Wen Yiliang are respectively special researchers at the Beijing Research Center for Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, associate professors at the w88 casino of Chinese Language and Literature at the w88 casino, and students at the w88 casino of Chinese Language and Literature at the w88 casino)

Attached original link:

https://app.gmdaily.cn/as/opened/n/25cbdfa11b0141348381e9025f157b22