(Source: "People's Daily" (Overseas Edition) 2025-03-18 Page 10 International Insights)
In recent years, Chinese domestic products have performed well in the international market. "Made in China" is gradually losing the label of "OEM" and transforming into branding and high added value. This phenomenon not only reflects the upgrading of China's manufacturing industry to "reach new heights", but is also the result of the resonance of the restructuring of the global industrial chain and changes in consumer demand.
Multiple competitive advantages build the confidence for domestic products to go overseas. First, the industrial foundation is solid: China has a complete industrial system and strong industrial chain resilience. The pace of high-end, intelligent, and green manufacturing is accelerating. The cultivation and development of new productive forces are accelerating, which promotes the continuous emergence of new products with high technological content and high added value. Second, breakthroughs in brand innovation: Chinese companies have actively strengthened brand building, and a group of gazelle companies have stood out through technological innovation. Through differentiated products, services and sales models, they have built core competitiveness and won market trust. Third, cultural empowerment and blessing: Taking national fashion beauty products and fashion toys as examples, many domestic “trendy products” deeply explore China’s excellent traditional culture, and rely on the unique formula of “innovation + culture” to create differentiated appeal and form an emotional connection with overseas consumers.
Changes in global market demand have created new opportunities for domestic products to go overseas. The recognition of domestic products in overseas markets is closely related to changes in global consumer trends. For example, in the Southeast Asian market, young people are an important consumer group. They prefer products with high cost performance, strong design, and outstanding fashion attributes, and Chinese domestic products accurately meet this demand; the European market focuses on environmental protection and sustainability, and China's green products have opened up the market with high cost performance advantages; the African market is characterized by price sensitivity and emphasis on product practicality, and Chinese companies have won local recognition for their localized manufacturing strategies and high cost performance advantages. Generally speaking, the global consumer market is shifting from "price first" to "equal emphasis on quality and price", and the upgrading process of China's manufacturing is in line with this trend.
Digital technology is also reshaping the way for domestic products to go overseas. Among them, cross-border e-commerce and social media have played a role in "boosting the momentum" for domestic products to go overseas. Cross-border e-commerce has broken down traditional w88 barriers and reshaped the global value chain through a direct-to-consumer model. Relying on cross-border e-commerce platforms, small and medium-sized brands can quickly reach overseas markets. Social media uses immersive content to accurately capture consumer preferences and optimize supply chain response efficiency. Digital technology not only gives birth to new business formats, but also provides domestic products with a "zero-time gap" connection with the global market.
As high-quality domestic products continue to be "updated", "Made in China" is changing from a single product output to a brand, technology, and standard output. Companies such as Huawei and DJI have achieved brand premiums through technological breakthroughs, and Bosideng's products have been launched at international fashion weeks, demonstrating the upgrade of cultural soft power. These overseas cases not only break the stereotype that "Made in China = low quality", but also promote the international image of "Made in China".
In the process of "going out" of domestic products, more and more Chinese companies are joining hands with companies in host countries to strengthen mutually beneficial cooperation and complement each other's advantages, while actively creating employment opportunities and making positive contributions to local economic and social development. In this process, Chinese companies have become deeply integrated into the global industrial chain. By building production centers overseas and carrying out technical standards cooperation, they jointly build an industrial innovation ecosystem and promote the coordinated upgrading of the global supply chain and innovation chain.
Against the backdrop of rising w88 protectionism, China has actively participated in global economic integration and regional cooperation, continued to provide high-quality supplies to the world, and practiced "extensive consultation, joint contribution and shared benefits" with an open attitude, which has not only enhanced its position in the global value chain, but also injected new momentum into the world economy. In the future, domestic products are expected to go further and further overseas, truly interpreting the win-win concept of "if the world is good, China will be good; if China is good, the world will be better".
Author: Wang Zhimin, researcher at the National Institute for Opening-up at the w88 casino, and director of the Institute of Globalization and Chinese Modernization.
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http://paper.people.com.cn/rmrbhwb/pc/content/202503/18/content_30062525.html
