w88 casino News Network (Reporter Li Hui）2011Year36564_6646Carry out research on the driving factors of service innovation and customer innovation and their performance impact mechanisms. According to the team leader, Dr. Wang Yonggui, a professor at the International Business w88 casino,The main members of this group are12A team of 7182_7232 young teachers have published papers in core domestic journals such as "Management World", "Journal of Renmin University of China", "Finance and w88 Economics"20Remaining articles, published or acceptedSSCIRecent English papers in journals10papers, international conference papers10The remaining articles,EIRetrieve papers7article, won the national scientific research project5item, provincial and ministerial level scientific research project2items, won important scientific research awards2items (one is the first prize of Beijing Social Science Achievement Award), published monograph3Department.
Innovation Team Leader Wang Yonggui
It takes a few seconds for the plane to soar into the sky, but it takes more than ten hours to complete the journey; the groundbreaking topic selection attracts attention, but the road to scientific research that follows is long and arduous. forUnderstand the competitive advantages of service companies, the current status and internal mechanism of customer innovation and its driving factors, Professor Wang Yonggui led the team members to work together, and first conducted interviews and on-site research with senior managers of typical service companies. In order to implement more than200In the investigation of a typical service company, team members conducted preliminary communication and contact one by one through phone calls and emails, and then conducted in-depth interviews with senior managers. You can imagine how difficult the whole process was. Even so, in order to obtain data, the innovation team still patiently contacted and communicated repeatedly with executives of typical service companies, and humbly obtained suggestions from corporate practices and rigorously gained insights into problems in corporate practices. At the same time, the innovation team also successively launchedField research and interviews with senior managers of multinational service companies, field surveys and interviews with senior managers of the information technology service industry, and customer surveys of typical service and manufacturing companies. "Typical case studies and field surveys are timeless and effective management research methods." Wang Yonggui said.
Professor Wang Yonggui, who serves as the deputy dean of the International Business w88 casino of the w88 casino, director of the International Research Center for Service Marketing and Management, professor of the International Business w88 casino, and head of the service management and service internationalization research team, jokingly calls himself a "flying (non-)human" life." The college's complex undergraduate teaching affairs and exploration of innovative talent training models, revision and improvement of master's and doctoral student training programs, and weekly routines8The teaching tasks during the class make teachers like Wang Yonggui only use their breaks to engage in scientific research. There is "no overtime pay", but they enjoy it. When staying up all night has become a common thing, Wang Yonggui and his team are still enjoying themselves: "When you make something of value and get recognition, you will be very happy; when your team achieves results through hard work and gets recognition, especially when it is highly recognized by the w88 casino's scientific research office and domestic and foreign peers or entrepreneurs, we will all be very happy."
Scientific research innovation is not just an individual’s hard thinking, but also lies in the efficient operation, close cooperation and mutual inspiration of the research team. The average age of this team is only3513940_14335
Moreover, the free debate and selfless sharing among team members often excites Professor Wang Yonggui: "Without debate, where would the innovation come from?" In irregular seminars, any data, hypothesis, framework, case or conclusion may undergo a "brainstorm" or "thinking war," including the team's mid-term research report.
So far, the research database established by this team has included nearly1000Companies and4000Using data from multiple customers, deeply exploring the internal mechanism of value co-creation of service companies, promoting research on service companies and their internationalization, and conducting in-depth analysis of typical cases are their goals in the next phase.
Service Management and Service Internationalization Research Team
It is worth mentioning that this scientific research team includes outstanding doctoral students, master's students, and even undergraduate students from the International Business w88 casino of the w88 casino. This young team not only helps the team complete basic scientific research work such as data collection and data collection, but also subtly improves its own scientific research capabilities.So far, the innovation team has successfully trained doctoral students3name, doctoral students to be included in training2name; trained master of science students5Name, professional master’s student (MBA）20Yu Ming. At the same time, the team has also trained and trained a group of young and middle-aged teachers, strengthened cooperation and exchanges with each other, promoted and developed a culture of collaborative innovation, and formed a rare tacit understanding in research.Thus, scientific research and teaching have truly realized a positive interaction. In Wang Yonggui’s view, building an innovative, multi-level, and sustainable scientific research team is also one of the important goals of this scientific research mission.
A baton engraved with the spirit of continuous innovation is being passed enthusiastically to generations of research talents at the University of International w88 under the scientific research planning and guidance of w88 casino. They will surely add color to the future scientific research and talent cultivation of the University of International w88.
