Highlights of publicity with wisdom
——Recording the discussion between Li Jingyu, Director of the Propaganda Department of the Party Committee and student propaganda workers
w88 casino News Network (Youth League Committee draft）2007Year4month19日Noon12：30, Li Jingyu, Minister of the Propaganda Department of the Party Committee, gathered in the Integrity Building with the publicity workers responsible for the w88 casino Youth League Committee, the w88 casino student union, the Student Association Federation, the Art Center, and the Volunteer Service Center525Conference room for discussions on how to better study and carry out student propaganda work. This discussion was hosted by Xu Song, Secretary of the Youth League Committee of the w88 casino.
Director Li Jingyu of the Propaganda Department of the Party Committee gave an incisive explanation on the significance of propaganda work, the focus of w88 casino’s current propaganda work and the writing skills of propaganda reports. Personnel responsible for the propaganda work of each student department actively consulted Minister Li on the propaganda issues they faced.
Minister Li Jingyu said that the current propaganda must give full play to the role of public opinion guidance. Today, when information dissemination is efficient, convenient, and widespread, the influence of public opinion is exploding in an explosive manner. Publicity work requires not only the correct guidance of public opinion, but also effective guidance skills and humanistic care of empathy. At the same time, student publicity work should actively reflect students' ideological trends and understandings. The "student-centered" idea should be reflected by returning the issues that students think and feel to the w88 casino's talent training, and then gradually rise to the level of feedback on talent training. The w88 casino news website, w88 casino newspaper and w88 casino radio station have all carried out corresponding revision work in response to this focus. As the most sensitive publicity department, we must respond most sensitively according to the situation.
When discussing the focus of the current publicity work, Minister Li emphasized the following three aspects: First, student publicity work must be consciously reflected in the talent training of the University of Economics and Business, and closely related to this is the second classroom practical activity. The second focus is on the current volunteer service activities for Olympians. Whether in early recruitment activities or during training, they must promote their own advantages in a distinctive and focused manner. At the same time, they must also actively pay attention to current events in the Olympics and grasp periodic themes to do relevant publicity. The third focus is also a long-term and continuous focus, that is, the ideological and psychological maturity of college students and their maturation process.
After that, Minister Li gave special guidance to the student propaganda workers present on issues such as writing style and writing skills. To do a good job in publicity work, "short, new, pleasant, and honest" are indispensable. The article should first be short, concise and concise; the article should be innovative, with a clear intention and clear point of view. The purpose of writing is to please the public, and it explains a point of view like telling a story; the purpose of writing is to convey the truth, so that the time spent on writing falls behind the article. Therefore, you must study the policy before writing, be prudent when writing, and write in a mature style after writing. It is very important to understand the skills of publicity, and it is very important to plan the layout of the article; publicity cannot be achieved by simply writing a running account, but also to improve the height of the entire article based on understanding.
Minister Li’s incisive explanation gave the propaganda workers present a deeper and higher understanding of propaganda. Afterwards, the students also consulted Minister Li for his opinions and guidance on the publicity part they were responsible for. The heads of the Student Association Federation, the Student Volunteer Service Center, and the Student Union asked questions one after another, ranging from technical questions such as the channels for conducting publicity work to ideological questions such as the height of the publicity work, from problems encountered in publicity work to points that need to be mastered in publicity skills; Minister Li gave an accurate and detailed answer to each question.
