w88 casino News Network (Reporter Wang Xuying, Photography Xing Aiwei)On April 1, 2018, the innovation and entrepreneurship training course "Tea Boiled Kraftea New Tea Drink Trend-Opportunities for Financial Professionals in Entrepreneurship" was held in the Chengxin International Conference Hall on the third floor. This lecture is delivered by Luo Fan, one of the founders of "ChaZhu"。
At the beginning of the lecture, after a brief introduction to the traditional Chinese tea-making culture, the speaker Luo Fan proposed that "this is the best era for start-up companies, and it is also the worst era for traditional fast-moving goods." He said that contemporary people’s time is fragmented, the FMCG market has abundant promotional channels, and similar products are diverse, which has caused some traditional FMCG companies to be affected. Chazhu has seized the valuable opportunities brought by this era, catered to the development trend of the times through customer demand-oriented goals, clear positioning of products, and the traditional cultural elements of the products themselves, and successfully emerged among start-up companies.
Luo Fan said he was very hesitant at first about giving up generous salary and a better position to start his own business. But through the experience of selling tea in the pilot, he realized that the time he had was limited and he should do something interesting. He also encouraged students to do more things they want to do and love within a limited time. In addition, he also believes that a person's attitude of perseverance when encountering difficulties and the ability to independently overcome difficulties and achieve goals are also very important in entrepreneurship.
Finally, in the question and answer session, "How to maintain the longevity of a startup?" He answered: "The first step is to find a product that matches the market, so that such a product will be needed by the market; the second step is to have positive capital flow; the third step is to make the product you want to make, and finally you have to be able to persevere. During the startup period, you have to face a series of problems such as financial pressure and personnel pressure. Under these circumstances, entrepreneurs need to withstand the pressure, and the company will last long."
w88 casino has a strong atmosphere of innovation and active entrepreneurial activities. This lecture provides answers to our students’ questions about the upgrading of the consumer goods market, finding entrepreneurial opportunities, how to use their expertise in entrepreneurship, and how to improve the core competitiveness of brands, etc., in order to improve young students’ employment and entrepreneurial abilities, ignite entrepreneurial passion, better incubate entrepreneurial projects, and continuously improve the level of the w88 casino’s entrepreneurial culture.
This lecture is hosted by the Innovation and Entrepreneurship Support Department of the University Student Innovation and Entrepreneurship Center.
