w88 casino News Network (provided by the w88 casino of English) 2015Year11month10On the morning of 6858_6966|, Lin Jianyang, deputy director of the External Economics Office of Xinhua News Agency, came to w88 casino to introduce the current situation and strategies of Xinhua News Agency’s external economic reporting to the students, and shared his personal experiences and insights from his more than ten years of journalist career. More than 20 students majoring in financial journalism from the w88 casino of English attended the lecture and actively participated in the interactions and discussions.
At the beginning of the lecture, Deputy Director Lin Jianyang mobilized the atmosphere of the scene with what he saw and heard on Limao Road, and quickly shortened the distance with the students. After a brief self-introduction, he shared his work experience while stationed in Hong Kong. Later, at the request of teachers and classmates, he introduced his interesting work experience in reporting on the "Xi Jockey Club" in Singapore. Director Lin's rich work experience and in-depth industry experience made the entire lecture interesting.
Lin Jianyang introduced in detail the three main businesses of Xinhua News Agency, namely news agency business, agency-run newspapers, websites, television stations, financial information services, and online Xinhua News Agency. He used Xinhua News Agency to report to the outside world (China News for World Service Department, Xinhua News Agency) as the main body, described the external goals, responsibilities and communication channels, allowing the students to have an in-depth understanding of the operation model of the news industry.
Then, Lin Jianyang put forward some personal opinions on the current situation of China's mainstream media's external propaganda, starting from the strategy and practice of Xinhua News Agency's foreign economic reporting. He pointed out that external reporting should be as close as possible to overseas readers, focusing on their concerns, focusing on important developments and hot news, providing good explanations and providing more background. Lin Jianyang used his personal experience abroad as an example to introduce the reality that Western countries still have misunderstandings and prejudices against China, thus emphasizing the importance of telling Chinese stories well and expressing authentically in the process of external communication.
Lin Jianyang proposed that when presenting relatively boring economic data, one should try to see people and events and tell as many stories as possible, especially when interviewing domestic and foreign political figures and business elites. Compared with foreign professional financial media such as Bloomberg and the Wall Street Journal, the economic reports of Chinese media are mostly limited to the enumeration and display of numbers, which makes them appear monotonous and obscure. Therefore, we must actively learn from foreign media practices such as interweaving stories into reports, see the big from the small, and use "small incisions to present big themes" to enhance the readability of the report.
When talking about the professionalism of mainstream media’s foreign economic reporting,Lin JianyangEmphasis on the need to pay special attention to timeliness and professionalism, adapt to the rising trend of social media, and enhance the visibility of reports. Regarding negative public opinions such as the "China collapse theory" that are ebbing and flowing in the world, we need to take the initiative to comment and report and respond in a positive manner.
Specifically regarding the compilation of press releases,Lin JianyangEmphasize that language expression should be faithful, expressive and elegant. He showed the translation of some Chinese economic nouns he had accumulated personally, such as "mass entrepreneurship, mass innovation" (mass entrepreneurship and innovation), "extensive growth mode" (extensive mode of growth), etc., proposed that the translation of professional terms should express the essence of my country's current economic policies concisely and intuitively, facilitate the understanding of overseas readers, and tell the story of China's economic development to the world. He also encouraged students to learn English well and focus on accumulation and application.
In the interactive session,Lin JianyangWith his rich working experience and knowledge, he patiently answered questions that students were interested in about the decline of print media and the rise of new media, journalists’ professional ethics and career planning, and everyone expressed that they had benefited a lot.
The response was enthusiastic Benefited a lot
Financial Journalism Major, College of English14grade student Hu Yadan said, “I am very happy to meet Xinhua News Agency’s external director Lin Jianyang today. Director Lin is a very approachable person. He talked about his work experience in Egypt, Hong Kong, and Singapore in a plain and humorous tone, and deeply analyzed the current news industry and the living conditions of journalists. The question-and-answer session was also very exciting. It can be seen from Director Lin’s answers that he attaches great importance to the word persistence. He believes that even if they are at a low point in life, reporters should not forget their professionalism and strive to find the truth and report objectively in a timely manner, using the most plain language to impress readers. Overall, I think this is a very meaningful conversation.”
Financial Journalism Major, College of English14Grade 1 student Zhao Ruoyi thinks,“The world is full of misunderstandings and even fear of China, which is developing rapidly today, and an important way to change this status quo is our external media propaganda. Through this lecture, I was able to understand the current situation and future development direction of our country’s external propaganda, and also gained a further understanding of the important role played by the media in establishing the country’s image, guiding the direction of public opinion, and safeguarding national interests internationally.”
Financial Journalism Major, College of English14grade student Zhang Ailin believes that, "Although the class is still serious, Teacher Lin's sincere words and vivid stories make this class different. What are the prospects of our majors, what are the possibilities for future development, what changes is this industry going through, and how should we prepare ourselves? After this class, we seem to have the answer, but we also seem to need more thinking."
Financial Journalism Major, College of English14grade student Zhang Hanzhi said, “This time I invited Teacher Lin from Xinhua News Agency to give us a lecture, I feel that I have gained a lot. Based on his own job hunting experience many years ago and his experience in reporting China’s foreign financial news, Teacher Lin showed us It showed the laughter and tears behind our career as a journalist, which allowed us to increase our knowledge and clarify the direction of our future efforts - to do more professional financial news and constantly improve ourselves. Thank you very much, Teacher Lin, for giving us such an informative lecture."
Financial Journalism Major, College of English14grade student Li Jiahang said, “Foreign economic reports must be close to overseas readers, focus on reporting overseas public opinion and China’s financial trends and hot news that overseas readers really care about, and the way of expression must also respect the cultural habits of overseas audiences. When we translate some professional terms in the financial field with Chinese characteristics, we must be as accurate as possible, and accumulate more in our daily work and study.”
