w88 casino News Network (Reporter Fang Yuanfei)Economic globalization has filled people's lives with all kinds of world brands, but what are the companies behind the brands?3month18Day 19:00，Leslie, Chief Reputation Strategist at Weber Shandwick, a world-renowned PR agency•Gaines-Ross(Leslie Gaines-Ross) is a guest of Maoda, and will reveal the mystery of the brand and company for us.

Leslie•Gaines-Ross, as a researcher and practitioner of epoch-making corporate reputation issues, was once named "The Most Influential Person in Business Ethics" by Ethisphere Magazine100People","Before Integrity in Business Conduct100A thought leader” and has published remarks in many authoritative newspapers and periodicals.

With her blond curly hair and authentic accent, the image of a strong business woman suddenly comes into view. Beginning of lecture, Leslie•Gaines-Ross listed well-known brands such as Procter & Gamble and Toyota to introduce the core of this lecture "Company behind the brand: in reputation we trust." She said that as the economy continues to develop, more and more brands are becoming familiar to people, and people's focus begins to shift from the goods themselves to the companies that produce them. The importance of a company's reputation is self-evident. In this regard, she also mentioned my country's well-known brands Alibaba and Haier, She said that not all Western countries know these brands, and Chinese brands should go global and use the company's reputation to open up a market. At the same time, she also cited the example of BlackBerry being defeated by Apple, telling us that if we want to win in a competitive market, the establishment of brand reputation and consumer reputation is crucial.

Next, Dr. Ross used a series of social survey results to explain how consumers in various countries view corporate brands. The data shows that although the percentages are different, people are paying increasing attention to the company behind the brand. The development of information technology and the Internet age has made the market more and more transparent. She gave an example, just like consumers buying a piece of chocolate. In the past, people might only pay attention to the chocolate itself, but now people will think about "Who is responsible for producing this chocolate?" In this survey, many Chinese people compared companies to the "parents" of products. They believe that a company's reputation is closely related to the quality assurance of the products it produces.

However, Leslie•Gaines-Ross said that while the company's reputation is important, it can still be rebuilt. However, just a public apology is of no use. She believes that true reputation reconstruction is a long process, which requires the patience of decision-makers and the correct rectification methods.

Final lecture, Leslie•Gaines-Ross interacted with the students. When she asked, "If you were a CEO, would you choose to use social media such as Twitter and Weibo to make your company more transparent?" All the students present said they would do so. Then, the students enthusiastically raised their hands and asked Dr. Ross about how Chinese companies compete with Western companies such as the United States and how China's food safety can be guaranteed. Dr. Ross answered them one by one.

This event is hosted by the Communist Youth League w88 casino Committee and hosted by the w88 casino Student Union.