w88 casino News Network (Reporter Fang Yuanxin)Youku and Tudou announced their merger, which became explosive news in the Internet industry at that time. Among the few successful corporate merger cases, how the "powerful alliance" of these two video industry giants formed its huge commercial influence? So whatOpened a new pattern of domestic Internet? 9month17日18:30, Mr. Yu Zhou, Vice President of Youku Tudou, visited the University of w88 and Economics, and joined hands with Professor Song Guoliang, a famous teacher from the w88 casino of Finance, to teach the students of the University of w88 and Economics the development process of Internet companies and analyze the development situation in the current social investment field. During the period, a team of students from the w88 casino of Finance conducted on-site case presentations.
Vice President Yu Zhou introduced the "major events" in the development of Tudou.com, starting from20059031_9178
Faced with Professor Song Guoliang’s question about “the two websites have overlapping users”, Yu Zhou said that according to survey data, Tudou and Youku only have18%10389_10476
Professor Song Guoliang pointed out that the merger of Youku and Tudou requires cultural integration and coordination of their different styles and brand positioning differences. This poses certain challenges to the merger of the two. Yu Zhou explained that Tudou is committed to building a youth culture brand, while Youku has formed a high-end, mainstream style in the development process, but the two do not conflict, but complement each other.
During the case presentation by the student team, Liu Haonan, a junior from the w88 casino of Finance, analyzed the operating conditions and financing model of Tudou.com and elaborated on the private equity gains and losses of the video website. He described the operating conditions of Tudou before the merger with Youku as "going public amid setbacks." To this end, Song Guoliang said that the capital market is very tolerant of the Internet industry, which is one of the important reasons why the video website industry can still receive capital support when operating at a loss. Liu Tianyu analyzed the development process of Tudou and Youku from "competition" to "cooperation" through background investigation. He vividly compared the process to "from becoming a 'family' in the 'vision war', from vicious competition to standing in the same trench." He proposed that the merger of Tudou and Youku, a business behavior of "joining together for warmth", will have a certain promoting effect on enterprises to reduce internal consumption, increase market share and stabilize the positions of both parties.
This lecture is hosted by the Financial Products and Investment Research Center of the w88 casino, and hosted by the Undergraduate Theoretical Academic Center and the Undergraduate Entrepreneurship Activity Center.
Attachment: The Investment Banking Lecture Hall isIt was co-founded by Professor Song Guoliang of the University of International w88 and the Financial Products and Investment Research Center. It has been held for five years and has been held for 12 sessions. Each time, industry experts or outstanding alumni are invited to have a dialogue. As a useful attempt at an open second classroom, this activity is closely connected with Professor Song’s teaching courses. Its purpose is to allow students to feel the pulse of the capital market while keeping the classroom at a zero distance from the capital market.
