w88 casino News Network (Reporter Chen Moqiao Photography Su Xiang)On the afternoon of June 9, the third lecture of w88 casino’s ideological and news writing series training was held in Conference Room 222 of the Administration Building. Li Jijun, deputy editor-in-chief of the Modern Education Newspaper of the Beijing Education Integrated Media Center, was invited to give a lecture. Publicity committee members of the w88 casino's grassroots party organizations, teacher correspondents, representatives of party committee cadres, representatives of teachers and students of the college, and student journalists participated in the training. Qiao Xuezhu, deputy director of the Propaganda Department of the Party Committee, presided over the training session.
Li Jijun has been engaged in education news and publicity work for a long time and has won the Beijing Education News Award many times. With the title of "In-depth Study and Implementation of Xi Jinping's Cultural Thoughts, Keeping Integrity and Innovation to Do Good News and Propaganda Work", he gave systematic lectures on ideological security, new media ecological changes, "politicians' awareness of running newspapers", how to practice the "four forces" and news creation paths. He pointed out that in the face of the diverse and ever-changing information dissemination pattern and the increasingly complex online public opinion ecology, online ideological work faces risks and challenges. News propaganda work requires a rational approach to online hot spots and network traffic, in-depth and detailed research on local news, implementation of the host responsibility, close attention to and effective response to local relevant online public opinions, and resolutely holding on to ideological positions.
Li Jijun emphasized that cyberspace has become the frontier of ideological struggle. We must adhere to the Marxist news concept, strengthen the guidance of mainstream values, strictly guard against "low-level red, high-level black", and maintain the bottom line of ideological security. Journalists must "talk about politics, talk about character, talk about norms, and talk about the four forces" and develop their true ability to lead the trend in the all-media era. Regarding how to write good education news, Li Jijun believes that one must be good at telling good stories and show the big background in small incisions; one must improve the professional level so that "experts don't realize it is deep and laymen don't realize it is shallow"; technology empowers innovative communication methods to mobilize young people's enthusiasm for expression and enthusiasm for communication.
Since March, the Propaganda Department of the Party Committee has held three ideological and news writing trainings, and has invited experts from mainstream media such as China Education News, Guangming Daily, and Modern Education News to share their practices and experiences in improving writing style and improving the quality and effectiveness of publicity. The improvement of writing style has been promoted as an important aspect of style construction, which has further enhanced the political awareness and professional skills of w88 casino’s propaganda and ideological work team.
