w88 casino News Network (provided by the w88 casino of Marxism)On June 6, the "UIBE New Thought Lecture Hall" course "Introduction to Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era" was held in Room 302 of Qiusuo Building. This lecture was delivered by Professor Sun Jin, professor of the International Business w88 casino, doctoral supervisor, and Huiyuan Distinguished Scholar. With the theme of "Transmitting Green Power: Green Consumption and High-Quality Development", the lecture deeply explored the close connection between green consumption and national policies, corporate practices, and daily consumer behaviors from macro, meso, and micro dimensions. It attracted more than 200 teachers and students to participate. The lecture was hosted by Associate Professor Xu Kaifeng of the w88 casino of Marxism.
Professor Sun Jin first pointed out that since 2020, the country has intensively introduced macro policies to guide green consumption, such as incorporating green and low-carbon into the primary and secondary education system, promoting the "old for new" policy to promote the consumption of green products, etc. The 20th National Congress of the Communist Party of China even included “Chinese-style modernization in harmonious coexistence of man and nature” into its report, highlighting the important role of green consumption in the dual-carbon strategy. She emphasized that the combination of China's traditional ecological wisdom and the new era policy system has formed a unique green development path.
At the enterprise level, Professor Sun Jin cited cases such as Heytea, Dunhuang, Xianyu, and JD.com to show how enterprises can promote green and low-carbon transformation through innovative means. She specially introduced the concept of "carbon inclusiveness" and pointed out that this digital method relying on big data achieves the linkage between environmental protection behavior and personal interests by recording the public's low-carbon behavior and converting it into carbon points. At present, platforms such as Tencent and Alipay have been connected with the local carbon inclusive system to provide consumers with convenient low-carbon behavior recording and incentive channels.
In view of the young consumer group, Professor Sun Jin analyzed that Generation Z is highly concerned about environmental protection issues, and its green consumption behavior is characterized by networking, high interaction, value co-creation, micro-environmental protection and the integration of health and fashion. Data show that the 2022 Low-Carbon Society Insight Report shows that the younger generation pays significantly more attention to environmental issues than the middle-aged group, and second-hand transactions and "old-for-new" have become the main forms of their participation in green consumption. She used the "Tencent Low Carbon Planet" mini program as an example to explain how gamified interaction can increase youth participation in environmental protection; she used emerging consumption models such as "Leftover Blind Box" and "Ecological Blind Box" to demonstrate young people's innovative practices in sustainable consumption.
At the theoretical level, Professor Sun Jin sorted out the conceptual connotation and correlation of "prosocial behavior", "sustainable consumption behavior" and "green consumption behavior", and pointed out that the three are progressive and inclusive. She analyzes the key variables that affect green consumption from both external environmental factors and internal psychological factors.
At the end of the lecture, Professor Sun Jin called on young students to practice green consumption through daily small things, such as saving resources, participating in second-hand transactions, choosing environmentally friendly products, etc., emphasizing that "every consumer is a promoter of green transformation." She said that green consumption is not only a hot topic in academic research, but also a concrete action for individuals to participate in global climate governance. She hopes that the younger generation will use innovative thinking and practical actions to contribute to the construction of "Beautiful China" and global sustainable development.
This lecture, with both theoretical depth and practical concern, systematically explained the multi-dimensional logic of green consumption and inspired teachers and students to have a sense of responsibility for "the harmonious coexistence of man and nature." As mentioned in the lecture, China's green consumption practice is not only an exploration of high-quality development, but also Chinese solutions and wisdom for global sustainable development.
