w88 casino News（Contributed by w88 casino of Public Administration) Professor Fan Lipo and Fisher College of Business, The Ohio State UniversityOded ShenkarProfessorThree years of cooperation, close observation and interpretation of multinational companies in China30Many years of investment experience and business experience. Recently, two scholars collaborated to complete "Nestle and Totola: a foreign-invested enterprise in China》,Accepted by Ivey Case Library, the second largest case study institution in international business education (The Richard Ivey w88 casino of Business, The University of Western Ontario (“UWO”)）。

The case is based on the development of China's chicken essence industry, with Nestlé's acquisition and integration of Shanghai Totole as the main axis. Chicken essence is the most popular product since the invention of MSG (Japanese company190310496_105291984years of research and development.199411397_11417“Jianor”Chicken Essence. In the same year, Nestlé’s condiment brand“Maggi”Built a factory in Dongguan to produce umami soy sauce and also provide Maggi chicken essence for the mid-to-high-end market. The entry of two multinational companies into the Chinese market has improved the overall technical level and product quality of the chicken essence industry.1999In 2015, Nestlé acquired Shanghai Totole Seasoning Food Co., Ltd.80%’s equity, Totole’s business scale consists of1999year3,000Tons have developed2014year13Ten thousand tons, rapid growth for many years,Sales revenue exceeded40100 million yuan, Mr. Baobida, the current chairman of Nestlé, calls Mr. Rong the best in China’s chicken essence industry“Godfather”, believes that Totle Food is the most successful investment project in his life.

The case also implies a new international business management model. Since the joint venture between the two parties, Nestlé has appointed Mr. Rong Rongzhong, the founder of Totole, as the general manager of the joint venture, creating a brand new joint venture management model - step-by-step mergers and acquisitions and coaching-style governance. The basic framework of this management model was published in "Management World"2014year12Issue (Fan Libo et al.,2014year)，It has strong practical guiding significance for the cross-border mergers, acquisitions and integration of Chinese enterprises.