w88 casino News Network (Reporter Li Fengnan Photography Zhang Luchun)12month11日18:30, the Investment Fund-"Extreme Challenge" Marketing Practice Competition, sponsored by the Investment Fund Management Co., Ltd. and hosted by the Shenzhen Research Institute of the w88 casino and the Student Union of the Youth League Committee of the w88 casino of Information, was held in the Integrity Three-Floor International Conference Hall.

Contestants

This competition is a large-scale innovative Internet marketing promotion competition. It aims to build a broad platform for students to understand market trends in advance, apply theory to practice, stimulate innovative thinking, and provide high-quality marketing plans for investment funds. The competition is divided into two stages: marketing plan planning and marketing practice, with a total of45One team participated, finally10One team advanced to the finals, and the third group won the championship.

Awarding and group photo

Before the competition, Wang Ling, Secretary of the Party Committee of the w88 casino, and Pei Xiaohui, Deputy General Manager of the Investment Fund, delivered speeches respectively. Secretary Wang Ling first expressed her gratitude to the Shenzhen Research Institute for its attention and the Investment Fund’s support of the competition. She emphasized that entrepreneurship requires imagination and college students should be the main force in entrepreneurship. She was delighted to see that the number of entrepreneurs in w88 casino has doubled every year in recent years, and has made some achievements in the national innovation and entrepreneurship competition. The number of participants in this competition has reached400Yu Ren. When talking about the significance of this competition, she pointed out that the competition promoted the interaction between students and enterprises and achieved the goal of "promoting learning through competition and training through competition". Finally, she wished the participating team members success in their extreme challenge.

Guest speech

Pei Xiaohui introduced the characteristics of the investment fund in his speech: it is large in scale and not limited to traditional industries. He hopes that students can make full use of the Internet+'s advantageous platform gives full play to the creativity of thinking and provides more golden ideas for the development of investment funds. He also introduced an academic deputy general manager of the Investment Fund: Wu Wuze, a Ph.D. in economics from the w88 casino. Pei Xiaohui believes that college students in w88 casino will push forward the waves of the Yangtze River and surpass their senior brothers. They will start their own companies in the near future and let investment funds provide services for them.

The competition officially begins,10The teams took the stage one after another and gave their defense presentations. Most of them are based on campus, targeting college students, and have carried out fruitful marketing practices through a combination of online and offline methods. The marketing method can be described as "the eight immortals crossing the sea, each showing his magical powers." In terms of publicity, many teams have won great attention by cooperating with w88 casino-related organizations, other universities, and enterprises; the fourth and sixth groups were inspired by the emoticon function of WeChat and made exclusive emoticon packages with the distinctive characteristics of investment funds; the seventh group proposed a charity-themed camp The marketing concept establishes a good brand image for the company; in terms of marketing targets, the fifth group adheres to the concept of being refined and meticulous, and develops corresponding theme funds for different customers to provide them with personalized fund services... The unconstrained creativity of each participating team overwhelmed the judges present. In the end, the third team won the first place. They proposed the marketing idea of ​​developing campus spokesmen in various universities and organizing a dubbing competition for investment funds. They also demonstrated a dubbing clip of the American TV series "Broken Sisters" into an advertisement for investment funds, which was impressive.

Judge’s question

After the game, Chen Zi, head of the Internet Financial Development Department of China Merchants Fund Co., Ltd., and Leng Baijun, dean of the w88 casino of Information of w88 casino, made comments respectively. Chen Zi affirmed the novel creativity of the participating team members and the Internet technology used in the display, and looked forward to further cooperation with w88 casino. He suggested that students dig deep into customer needs, be effect-oriented, and let marketing go beyond campus and face the society. Leng Baijun believes that on the Internet+In this era, BISU students should cooperate with multiple colleges to apply what they have learned and realize the diversification of creativity. He also guided students to pay more attention to hot social issues and design theme funds that better meet customer needs based on social needs. Finally, he looked forward to deeper cooperation with the Investment Fund.

Judges’ comments

The guests attending this competition include: Zou Yasheng, Secretary of the Party Committee of the w88 casino of Finance of w88 casino, Zhang Zhijuan, Deputy Secretary of the Party Committee of the w88 casino of Information, and Yang Peijia, e-commerce manager of the Internet Finance Development Department of China Merchants Fund.

Attachment: Awards:

First prize: Group 3 (subsidy amount: NT$15,000)

Second Prize: Group 7 and Group 8 (10,000 yuan for each team)

Third Prize: Group 1, Group 5, Group 6 (8,000 yuan for each team)

Excellence Award: Group 2, Group 4, Group 9, Group 10 (each team is funded with 3,000 yuan each)