w88 casino News Network (Reporter Jiang Ruixiang Photography Li Yuxuan）12month11日18:30, Shi Dan, dean of the Economics Department of the w88 casino of International Economics and w88, gave a special lecture on the microeconomic principles hidden under the “tide trend” of Double Eleven. The lecture hasn’t started yet, Ning Yuan628The seats are already packed.

The venue was packed

Short black hair, a rose red dress, and a white chalk, she was born a scholar. Shi Dan used his unique insights to reveal the mystery of Double Eleven from a micro perspective and explained the reasons for the emergence of e-commerce from a cost perspective.

“E-commerce gains competitive advantages by virtue of lower costs.” Based on the current economic situation, Shi Dan proposed that network development has brought new business opportunities. So why is China’s e-commerce developing so rapidly compared with Western countries? From the aspects of cost competitiveness and transaction cost, Shi Dan uses vivid examples and relaxed language to reveal the "mystery of eating dirt" on Double Eleven for us.

Lecture

Different from the traditional concept, the cost competitiveness of the world's manufacturing industry has changed dramatically. Shi Dan mentioned that changes in wages, exchange rates, and energy costs have increased China's manufacturing costs, and manufacturing has moved to Southeast Asia where production costs are lower. Even the United States' advantages in energy have reversed the industrial chain, and mainland yarn mills have to open factories in the United States. Shi Dan said with a smile: "Without e-commerce to reduce costs, the competitiveness of Chinese products will be even worse."

Subsequently, Shi Dan pointed out that China’s transaction costs are extremely high, and China ranks first in Asia in terms of tax costs measured by the total tax rate. At the annual meeting of the Clinton Global Initiative, when Jack Ma was asked about the reason for Alibaba's success, he replied: "E-commerce is the main dish in China and the dessert in the United States, because China's w88 structure is so bad." The unreasonable structure makes merchants need e-commerce to reduce transaction costs, so e-commerce develops. "Like90The moving company started from scratch because the market needed the company to reduce transaction costs. "Shi Dan explained it to us this way. This is the core of Coase's "The Nature of the Enterprise".

The existence of rent-seeking phenomenon is another reason for high transaction costs. Shi Dan explained that rent-seeking is bribery and is an unproductive behavior, "just like a thief stealing a car, it does not create value." Jack Ma grasped the pain points and gaps in China's economy and provided a fair platform to achieve success. Shi Dan believes: “When rent-seeking appears on Taobao, it will lose its advantage and will perish.”

So what are the problems with e-commerce? Shi Dan believes that one is price war and the other is integrity. Price wars make it difficult to improve product quality, and convenient and cheap online shopping also reduces people-to-people exchanges. The prices of online shopping products fell instead of rising during Double Eleven, which also caused consumers' dissatisfaction with e-commerce. Liu Qiangdong also pointed out that the dividends of e-commerce are gradually declining, and the way out is still bricks and mortar. Finally, Shi Dan asked: "Is the electronic invoice a prelude to taxing e-commerce?"?" caused the audience to think.

During the interactive session, Shi Dan recalled that due to policy reasons, she did not come into contact with Western economics until her senior year, but she chose it as a lifelong career. In addition to her mentor Liang Xiaomin (the translator of Kunman Economics), economics can make people "peaceful". She said: "Because economics can explain reality, cultivate thinking, and help you better understand the world."

Answer your doubts

This event is hosted by the w88 casino of International Economics and w88.