w88 casino News Network (Reporter Dong Jie, Photography Yang Zizhen, Huang Yichen, Chen Xiaorou)2020On the afternoon of October 21, 2019, Liu Bochao, reporter from the Ministry of Education of Guangming Daily, visited w88 casino to conduct this special training on news writing. Correspondent teachers and teachers from various units in w88 casinoIntegrated Media Center Reporter Group,Students from the press team of the w88 casino’s Radio and Television Center came to the scene to learn news writing together. Reporter Liu Bochao’s lecture is mainly divided into four parts, including the basic content of news, preparation for interviews, writing precautions, and some issues that a correspondent needs to pay attention to in his daily work. Reporter Liu Bochao conducted in-depth analysis and conducted special training on news writing based on his own experience and news examples.
Reporter Liu Bochao introduced the common genres of campus news from three aspects: news, communication and commentary. And it specifically elaborates on the five-part news structure of title, introduction, main body, conclusion and background. He also introduced the style of news, mainly mentioning the "inverted pyramid structure", "positive pyramid structure", and the "Wall Street Journal" style.
He emphasized three points on preparation before the interview. The first point is to put the issue to the point without speaking in layman’s terms. The second point is to fully understand the interviewees and do a good job in desk work. The third point is to accumulate expertise and form advantageous reporting areas. He also added that "newsprint is perishable" and timeliness is the life of news. Then he took the academic conference report as an example and started to talk about it, mentioning four points in total. First, there is a certain routine to meeting reviews. It means that it should start with what happened to whom and where on a certain day of a certain year and month, including six elements of news: time, place, person, cause, process, and result of the event. Secondly, pay attention to checking the participant information and pictures during the summary process. Follow the principle of cross-checking and confirm more than two sources. Again, pay attention to shorthand. The key point is to remember the main context of the speech and new knowledge, and write important contents such as highlighted content and new formulations in the manuscript. Finally, the text should be accurate, clear and concise.
Reporter Liu Bochao also pointed out four common problems in communications work. The first is document reporting, which is to copy the most direct and original materials, that is, documents, in a new way. He said such reports are dry and piled up. He emphasized that as a correspondent learning to write news, he must be prepared to work hard. You must have the spirit of inquiring. Vivid content and stories require hard work and brainstorming, and cannot simply be piled up. The second is a list-based report, which lists all the names of participating leaders and guests, but the content is meaningless. He said that it is not that names cannot be listed, but that they need to be handled flexibly according to the people who are being served. The third is the issue of focus. He said that news propaganda is a highly focused writing, and the first step to convey ideas must set the tone. It is necessary to follow the principle of "telling facts quickly, focusing on attitudes, being careful about reasons, and talking more about measures" in public opinion dissemination to prevent the occurrence of "information vacuum" and the escalation of public opinion fermentation. Fourth, the problem of daily communication is often ignored in communication work. He emphasized that to solve this problem, correspondents are required to do a good job in daily communication in their respective departments. In this way, the Propaganda Department uses the clues obtained from correspondents to make plans, and the original isolated practice can summarize the pattern. This kind of work may be much smoother than the above-mentioned work of setting principles first and then looking for cases.
When talking about the role of correspondents in public opinion emergency response, he said that correspondents should strengthen public opinion monitoring and early warning. When public opinion occurs, you can have a basic judgment on the direction of the event. After public opinion occurs, grasp more accurate information as soon as possible, and connect with the publicity department to make more effective suggestions. Make an authoritative voice as soon as possible and get the upper hand.
After the lecture, the students present had a positive interaction with reporter Liu Bochao. When answering questions from classmates, reporter Liu Bochao talked about many of his interview experiences, introduced his preparations for interviews, and gave new methods for reporting on similar events. He also mentioned the problem of word fatigue. He pointed out that as a reporter, an important job is to interview and get to the bottom of things. He believes that reporters should not be very purposeful when they first ask questions, because the way they ask questions may directly limit the thinking of the answerer. The questioner should allow the respondent to maintain divergent thinking, so that the respondent can think of many things. At the same time, reporters should make some personalized preparations, pay attention to those marginal questions, and really pay attention to the respondents, so that the respondents can give some more emotional answers.
The arrival of reporter Liu Bochao provided w88 casino teachers and students with a valuable opportunity to learn news writing. This lecture has guiding significance for the future communication work of the University of International w88 and Economic Cooperation.
