w88 casino News Network (Contributed by the International Chinese Education (Business) Practice and Research Base)Recently, the team of w88 casino’s FAAP Business Confucius Institute in Brazil successfully completed two corporate culture trainings and one campus cultural activity, kicking off the 2025 cultural exchange activities. On February 14th and March 7th, the FAAP Confucius Institute team led by Chinese Director Professor Zhu Xiaoshu and Foreign Director Dr. Lourdes Zilberberg was invited to Campinas Dourado Company to conduct two Chinese culture trainings for the company’s employees. The two trainings attracted nearly 80 participants. The course content covered the introduction of China’s national conditions and cross-cultural communication skills between China and Pakistan. The students also personally experienced the try-on activities of Chinese ethnic minority costumes and experienced the unique charm of Chinese culture up close. The students said that this activity not only gave them a deeper understanding of Chinese culture, but also enhanced their cultural confidence and communication skills in future business exchanges.

FAAP Confucius Institute also held a large-scale Chinese cultural experience event on campus on February 17, attracting about 400 teachers and students. The event is rich in content, including calligraphy experience, traditional Chinese games, Chinese knowledge Q&A and other sessions, allowing participants to appreciate the profound heritage of Chinese culture in a relaxed and pleasant atmosphere.

This series of cultural activities not only promoted the Brazilian people’s understanding and interest in Chinese culture, but also further enhanced the influence of the FAAP Confucius Institute in the local area. In the future, the FAAP Confucius Institute will continue to be committed to carrying out diversified cultural exchange activities and contribute to the promotion of mutual learning between Chinese and Brazilian civilizations.