Qingqing Campus

The media storm from the perspective of Olympic marketing

Published: December 06, 2007 Edit:

w88 casino News Network (Reporter Bai Yu)12month6Day, night6：45Points, "Olympic Marketing Vision Media Storm" Lecture in Chengxin Building216The classroom officially begins. This lecture specially invited Mr. Wei Hanfeng, executive editor of the Chinese version of "Sports Illustrated", and Mr. Zuo Haokun, marketing director of the Chinese version of "Sports Illustrated", to explain Olympic marketing issues to the students. Mr. Wei Hanfeng sets a record for the highest transfer value among domestic editors70A successful person worth 10,000 yuan, he once served as the director of the domestic football department of Southern Sports, and the director, assistant to the chief editor, and visual director of the domestic football department of Sports Weekly. Mr. Zuo Haokun is a top student who graduated from the Chinese Department of Peking University and received a master's degree in journalism and media management from the Missouri w88 casino of Journalism in the United States. His graduation thesis was published in the authoritative academic journal "Publishing Quarterly》, was responsible for the international cooperation project of the magazine of Financial Information Media, a subsidiary of "Sports Illustrated". Before going abroad, he served as the international news editor and compilation director of "Guangzhou Daily".

At the beginning of the lecture, Mr. Zuo Haokun gave a brief introduction to the Chinese version of "Sports Illustrated". In the following time, he gave an in-depth and simple explanation on how to do Olympic marketing in the media. He pointed out that media marketing is a secondary sale, the first time is for ordinary consumers, and the second time is for advertisers. Marketing is divided into camps (marketing) and pin(sales) two parts. As one of the emerging media in the future, sports media transcends issues such as politics, culture, country, religion, etc. Therefore, it is very necessary for sports media to use the Olympic Games for their own marketing. Mr. Zuo Haokun also pointed out,2008The Olympic Games in particular is the best period for sports media marketing. As we all know, marketing4P：placeLocation,productProduct,pricevalue,promotionPromotion, and how to do each step of these four links well, Mr. Zuo Haokun has expressed unique insights on it.

In the second half of the lecture, Mr. Wei Hanfeng explained several dialectics of the Olympic Games in humorous language, namely localization and globalization, economy and politics, human nature and focus. He pointed out that the creation of a values brand will be one of the focuses of marketing, and our top priority in marketing is to win consumers' recognition of brand-related values.

The lecture lasted for two hours and finally came to an end with the exchange and interaction with the students. The entire lecture was interspersed with a large number of wonderful videos and soul-stirring excellent pictures, which deeply implanted the concept that media is the main platform for corporate marketing into the hearts of every audience present. The International Business w88 casino Student Union, as the organizer of this event, stated that the fundamental purpose of holding such an event is to enable fellow students toStudents understand how sponsoring companies use the media to market their products, how sports media uses the Olympics to build their own brands, and how event reports are delivered to the audience through the media.

I believe that such activities will give students more opportunities to understand the Olympics and marketing, and will also allow more people to participate in Olympic activities.