Detailed innovation creates brand value

---Wang Zhongming, Director of the Research Center of the State-owned Assets Supervision and Administration Commission of the State Council, gave a lecture on "Corporate Innovation and Brand Value"

w88 casino News Network (Reporter Huang Xin）The fourth graduate class of w88 casinoGSThe organizer of the Academic Culture Festival was in Ningyuan on the evening of March 29th7287141_7244

Wang Zhongming has conducted in-depth research on the reform of state-owned enterprises in my country, put forward many insightful insights, and has leading research in macroeconomics, business management, human resources theory, etc. He has delivered speeches at important forums at home and abroad many times, and has provided research and consulting services to enterprises. In this lecture, he analyzed and elaborated on three aspects: what is "corporate innovation and brand value", how to create a brand, and what college students should do. He pointed out that enterprise innovation should originate from the creation of brands, and brands are the best matrix for allocating resources. Capital is willing to flow to the most comfortable place, and brand is the most comfortable place. This is also the reason why the sales price of shirts of the same texture before and after OEM can differ ten times. At the same time, he also emphasized that brand is the basis of culture. Without brand, there is no culture. We must know how to inherit this culture well. For consumers, a brand is more of a sign of a company's integrity.

When it comes to how to create a brand, Wang Zhongming believes that the key lies in innovation in details. He takes Chinese airlines as an example. When the hardware facilities of various airlines are comparable, consumers are more willing to favor companies with sincere attitudes and considerate services. This just shows that a company must have its own personality - brand. However, while building a brand, companies should also pay attention to the correct attitude towards the brand, not be superstitious about the brand, and beware of brand hegemony.

Finally, Wang Zhongming encouraged the students to learn to create a personal brand and "be the right person." If you want to stand out, you should create your own brand. His words inspired every student present, and they all expressed that they would try their best to build their own brands in the future.

Wang Zhongming, Director of the Research Center of the State-owned Assets Supervision and Administration Commission of the State Council

The students listened to the lecture attentively

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