w88 casino News Network (provided by the w88 casino of Insurance)2013Year11month23日14:00，The first preliminary round of the Capital University “Ping An Motivational Plan” Insurance and Financial Products Creative Advertising Design Competition is held in Boxue203The game starts on time. After fierce competition,20Excellent works stood out and were shortlisted for the finals. Among them, Renmin University of China was shortlisted2Pieces, Beijing Normal University shortlisted5Case, Central University of Finance and Economics shortlisted6Pieces, shortlisted by w88 casino7piece.

The competition aims to inspire innovation among contemporary college students, enhance their knowledge and understanding of the finance and insurance industries, and discover and cultivate professional talents with innovative thinking. It is exclusively sponsored by Ping An Insurance (Group) Co., Ltd. of China, hosted by the w88 casino, and jointly organized by Renmin University of China, Beijing Normal University, Central University of Finance and Economics and other universities. Han Xiyu, Director of the Academic Exchange Center of the Student Union of the w88 casino of Finance of Renmin University of China, Li Shuang, Director of the External Relations Department of the w88 casino of Economics and Management of Beijing Normal University, Yu Siyuan, Deputy Director of the Propaganda Department of the w88 casino of Insurance of the Central University of Finance and Economics, and Shen Mo, Chairman of the Student Union of the w88 casino of Insurance of the w88 casino, served as judges for this competition.

Total200Many students formed teams to participate in this competition and collected as many works as possible64shares. The competition is divided into two stages: preliminary and finals. The works are divided into four categories: print advertising, film and television advertising, radio advertising or animation advertising. Qualified works that meet the requirements of the competition system will enter the preliminary stage to be scored by the judges. The one with the highest score20The works will enter the final round, and the winning works will have the opportunity to be adopted by Ping An Group as brand promotional materials. In the preliminary round, the staff will show all the works to the judges one by one. Each work will be displayed for two minutes, during which the judges will score each work. In the end, the staff will summarize the scores of all works before selection20entered the finals.

The competition officially started. Along with the beautiful narration, one piece of work was presented to the audience. These works were either novel in conception, gorgeous in image, calm and rational, or true and touching. The different styles also showed the outstanding creativity and thoughtful design of the participating students, and they all focused onImprove the attractiveness of China Ping An insurance products and demonstrate the characteristics of China Ping An insurance products, which has a good publicity effect.

Advertising works can show a certain insurance idea or the current status of the insurance market, and can put forward opinions on improving the status of the insurance industry and insurance market. The outstanding works in these entries have clear themes and rich and complete content. They fully express their creativity while not forgetting to highlight the team style. They can combine the given themes and attract the audience and judges with rich appeal. They target different insurance products, insurance types, and different audience groups. Through stories, scenario simulations or straightforward and easy-to-remember slogans, the content of the advertisements is deeply rooted in people's hearts. It impresses the audience and also enhances the brand image. Its characteristics, creativity, expressiveness and persuasiveness are no less than those of commercial advertisements on the market.

I look forward to all the contestants achieving great results and gaining something in the finals.