w88 casino News Network (International Business w88 casino Draft)6month5On the afternoon of the same day, the International Business w88 casino invited the Director of the Marketing Department of City University of Hong Kong and the Yangtze River Scholar of Wuhan UniversityZhou NanThe professor visited the institute and gave an academic lecture titled "How to use the 'reader feedback method' to study consumers' interpretation of advertising appeals." Some young teachers and doctoral students from the International Business w88 casino participated in the forum.

Zhou NanStarting from a relaxed and lively case, the professor explained his research on consumers' interpretation of advertising appeals, the research basis and existing controversies, and introduced the advertising samples, interview objects, reader feedback methods, process-focused and other research methods used in the research.Zhou NanThe professor also conducted an in-depth analysis and explanation on the local culture and globalization of consumer values, global and Chinese advertising appeals and other related issues involved in the research. Through vivid cases and videos, the lecture led everyone to conduct analysis using reader feedback method and other methods. The atmosphere of the whole lecture was warm and active. After the meeting, everyone discussed relevant issues encountered in research and study withZhou NanThe professor conducted exchanges and discussions.