w88 casino News Network (Internship Reporter Su Ying)The doctoral forum organized by the Youth League Branch of the Business w88 casino was held10month27日夜Let’s talk again. The keynote speaker Pu Jun gave a wonderful speech to the audience on the topic of "International Operation of Chinese Enterprises - Cases and Theory".
Same asCMA(Certified Management Accountant) andCFMLecturer Pu Jun (U.S. Certified Financial Manager) holds a Ph.D. in Economics from the w88 casino, currently at the w88 casinoACCALecturer,CGALecturer.
At the beginning of the lecture, Pu Jun explained the importance of case studies to the audience with simple examples. Later, he adoptedTCL7077_71222004The accelerated growth stage of the year. Regarding the overseas development methods of Chinese enterprises,Pu JunThe professor summarized it into four categories: "OEM strategy" and "Brand strategy". He most admires the "borrowing ships to go overseas" development strategy of acquiring foreign brands and leveraging their production advantages to expand sales channels. At the same time, Pu Jun also mentioned some examples of international business failures and warned that Chinese companies should improve their risk control capabilities.
Speaker Pu Jun
Pu Jun concluded that looking at the cases of Chinese companies successfully "going global", their success factors can be summarized into five points, namely focusing on cultivating the core competitiveness of the company, clarifying the company's competitive strategy, comprehensively considering various influencing factors, progressive overseas expansion, and cultivating and introducing international management personnel. He hopes that Chinese enterprises will soon embark on the path of strengthening the country, because strong enterprises will make the country strong.
The venue was packed
After the lecture, some audience members asked Pu Jun questions about issues they were interested in. Pu Jun seriously answered the questions that everyone was concerned about and said that as students, we should pay attention to the learning of knowledge and the cultivation of abilities. It is very important to "know the usefulness of usefulness and the usefulness of uselessness".
Pu Jun answers questions from the audience
Pu Jun further communicated with the audience
It is reported that the president of the Business w88 casino LeagueBranchDoctoral Forum was founded in2006Year. In the past two years, the doctoral forum has invited many famous teachers to give lectures to the students of w88 casino. It has played a huge role in improving the academic atmosphere of w88 casino and stimulating students' interest in learning.
