(Source: CCTV Financial Channel "Economic Information Broadcast" 2025-07-05)
Huang Baoyin pointed out that in order to realize the value of ecological products, they must be universally recognized and have credibility. It is necessary to establish and improve an ecological certification system, including a scientific standard system and certification mechanism, to transform high-quality ecological and environmental values into measurable and tradable market value.Guide enterprises to pay attention to and pass ecological certification, and convey the reliability, high quality and environmental protection attributes of products to global consumers.Practice has proven that this path is very effective. The products of Chinese companies have obtained the China Green Building Materials Certification, and have been widely trusted in the "Belt and Road" infrastructure projects, making them more competitive. We must actively explore the certification and value realization mechanism to transform "lucid waters and lush mountains" into "gold and silver mountains",Let eco-friendly products win recognition in the global market and bring real long-term and stable revenue growth points to enterprises。
At present, green consumption is rising around the world and the "carbon threshold" of international w88 is constantly increasing. This is a major trend.Ecological certification has become a powerful tool for Chinese products to expand overseas markets and improve quality and price.This is reflected in three aspects: First, it can effectively break through some green barriers and become a pass. For example, the EU's environmental standards are strict, and China's new energy vehicles, energy-saving home appliances, photovoltaic modules, etc. that have obtained corresponding certifications can smoothly enter the high-end market, resulting in strong growth in exports of the "three new items". Secondly, it can effectively enhance the product’s premium capability and is also a hard label. International consumers are more receptive to products that have passed authoritative ecological certification and are more willing to pay higher prices, directly creating more profits for companies. Also, it can effectively shape the green image of Chinese brands and is also a vote of confidence. Through certification and endorsement, Chinese products continue to establish a new image of "high quality, responsible, and sustainable" and win the long-term trust and loyalty of international consumers, thereby obtaining more stable and long-term market benefits.
Looking to the future, improving and improving the ecological certification system to better promote the value realization of ecological products is the path and method that should be done and must be followed, and it has huge potential. The global sustainable development agenda is advancing in depth, and the international market's demand for certified green, low-carbon, and sustainable products will grow even more. Actively promoting mutual recognition and cooperation of international green standards and further opening up the channel for the global transformation of ecological value can make China's "green products" become the world's best-selling brands, allow Chinese enterprises to create greater "green real money", and achieve a double harvest of economic and ecological benefits.
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https://tv.cctv.com/2025/07/05/VIDE8EqtwBexnDCxTu4VxTp4250705.shtml?spm=C22284.PKOTuQ1AAp9E.Es4lJKzj8QCK.7
