(Source: "Guangming Daily" 2025-09-25)
[Financial Analects]
Digital technology helps cultural industries go overseas. By building a global expression of visual wonders, it broadens the communication channels for Chinese culture to reach global users, triggers cross-cultural emotional resonance, and enhances the country’s cultural soft power and international influence.
With the help of digital technology, my country's cultural industry has attracted a large number of overseas users in the international market, allowing the world to listen to Chinese stories and experience Chinese culture. On the one hand, some leading Internet companies use artificial intelligence algorithms to optimize overseas content recommendations, smooth channels to reach users, shorten cultural product distribution links, and expand the audience range of Chinese cultural communication; on the other hand, the "three new things" of cultural overseas, represented by online games, online articles, and online dramas, integrate traditional culture and visual special effects, innovate cultural expression models, and build a digital bridge for my country's cultural industry to the world with the help of precise push and intelligent translation. According to statistics from the Ministry of Commerce, my country's total cultural w88 volume will reach 1.4 trillion yuan in 2024, of which the total cultural w88 volume with digital intelligence elements will exceed 370 billion yuan, accounting for more than a quarter.
As the overseas ecology of cultural industries gradually takes shape, the importance of the industrial chain has become increasingly prominent. Upstream content creation must strengthen systematic research on the cultural preferences of overseas audiences. Midstream w88 marketing must provide supporting services such as international logistics and cross-border payments. Downstream, it must strengthen derivatives development, offline experience and other monetization links to achieve full life cycle operations. First, formulate a differentiated overseas strategy, coordinate the layout of the regional industrial chain, coordinate exports to overseas markets with "content + platform", and focus on high value-added markets with technology-driven products. Secondly, the "double wheels" of policy and capital are used to drive the improvement of the entire industry chain. While policy support such as tax incentives, copyright protection, and translation subsidies are increasingly increasing, companies are guided to deeply understand the needs of local users, cultivate local operation teams, and support emerging cultural forms such as online novels, Chinese comics, and short dramas to go overseas. Finally, a national-level cultural overseas database is established to dynamically analyze target country audience profiles and policy risks in order to promptly adjust cultural product design, production, and communication strategies, providing data support for the global layout and all-round overseas expansion of digital cultural enterprises.
my country's digital media platforms urgently need to achieve global operations. On the one hand, they must formulate differentiated content strategies for different markets, optimize artificial intelligence technology to effectively solve information transmission problems in multi-language environments, improve the localized operations of existing platforms, and enhance the platform's international promotion capabilities. On the other hand, they must carry out local promotion, achieve rapid dissemination through short videos, live broadcasts and other social networks, cooperate with foreign cultural enterprises to distribute content, use their channel advantages to expand influence and enhance long-term user stickiness.
While digital cultural products strive to go overseas, physical cultural creations such as handicrafts, cultural and creative derivatives, and intangible cultural heritage products are limited by shortcomings such as insufficient integration and lack of narrative. There is an urgent need to improve product premium capabilities through "manufacturing + culture + technology". First of all, manufacturing companies are encouraged to cooperate with leading domestic cultural companies to develop derivatives with international aesthetics such as home furnishings, clothing, and digital accessories. At the same time, through digital design and reconstruction of traditional crafts, they modernize intangible cultural heritage crafts and achieve personalized production of cultural and creative products. Secondly, build digital infrastructure for going overseas, set up a cross-border e-commerce cultural and creative zone, and provide one-stop services such as language translation, cross-border logistics, and intellectual property protection. At the same time, use virtual reality and augmented reality technology to build online cultural exhibition halls and explore a new model of "cultural products + e-commerce" for going overseas. Finally, strengthen brand narrative and localized operations, embed "Chinese stories" into physical products through digital means, realize the upgrade from "Made in China" to "Chinese cultural creativity", and promote physical cultural products to become new business cards for overseas business.
The road is long and difficult, but the road is approaching. After taking the first solid step to go overseas, the cultural industry still needs to accumulate experience and actively use digital technology to build a collaborative upgrade path for the entire industry chain to help the cultural industry achieve a qualitative change from "going overseas" to "landing".
(Author: Tang Xiaobin, deputy dean and professor of the w88 casino of Statistics, w88 casino)
Attached original link:
https://epaper.gmw.cn/gmrb/html/2025-09/25/nw.D110000gmrb_20250925_3-15.htm
