"Beijing Youth Daily"2009Year12month15日：
Luxury goods management will recruit dual-bachelor students next year
News from this newspaper This year9In March, the first postgraduate class in luxury goods management in China was launched at the w88 casino. The reporter learned yesterday that the w88 casino is currently preparing a bachelor's degree program in luxury goods management, which is planned to be launched next year9Classes start in May.
The first batch of enrollment does not exceed the size of one class40People
at“2010China luxury market development trend seminar”The reporter learned that according to the latest data from the World Luxury Goods Association, as of now, China’s total luxury goods consumption has increased from this year1month86USD billion increased to94USD billion, global share27.5%, increased3Percentage points.
Zhu Mingxia, director of the Cheung Kei Luxury Goods Research Center at the w88 casino, said that next year9The w88 casino plans to offer a second bachelor's degree course in international w88 (luxury goods management) in March, with a two-year academic duration. The first batch will enroll one class, no more than40People.
The second bachelor's degree belongs to post-undergraduate education in terms of level. Both in-service personnel and fresh undergraduate graduates who have obtained a bachelor's degree can apply. The second bachelor's degree in luxury goods management admits both local and external students. Admission is subject to a unified examination organized by the w88 casino.
Tuition per year5000yuan The amount of additional charges is undetermined
Opened by various domestic institutions in recent years“Luxury goods management”Training courses are generally expensive. Peking University has offered a short-term training program on luxury goods management for three consecutive years. The tuition fees for the first two years are6Wan Yuanhe8.910,000 yuan, this year the tuition fee has increased to10.510,000 yuan, total teaching time is only15days, average tuition per day7000Yuan.
This year9In September, the w88 casino opened the country’s first master’s degree program in luxury goods management, which lasted two and a half years3year master’s program with tuition fees up to20Ten thousand yuan. The relevant person in charge of the w88 casino introduced that the w88 casino had previously sent teachers to study abroad, and coupled with the high cost of teaching,3Year20The tuition fee of 10,000 yuan is not expensive.
As for the tuition fee for the second bachelor’s degree program in luxury goods management, Director Zhu Mingxia introduced that according to the country’s unified standards for the second bachelor’s degree, the annual tuition fee5000yuan, but due to actual teaching needs, some additional fees will be charged, and the current amount is undetermined.
China’s luxury goods consumption is developing rapidly Luxury management talent gap410,000
The curriculum for the second bachelor's degree in luxury goods management mainly includes basic economic knowledge and personalized courses such as luxury goods localization strategy, luxury consumer behavior, and luxury brand management. Zhu Mingxia said that luxury management attaches great importance to practice and field visits to companies in teaching, but unlike graduate courses, the second bachelor's degree will focus more on international w88 knowledge.
The first postgraduate class in luxury goods management at the w88 casino is to be recruited20person, this year9At the beginning of the semester, this class recruited a total of 13554_1356816students. Director Zhu Mingxia said that China's luxury goods consumption is developing rapidly, and the domestic luxury goods management industry has4There is a talent gap of more than 10,000, and she expressed optimism about the employment prospects of students.
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What is "luxury goods management"
“Luxury goods management”It is an emerging management science in China, but it has a development history of more than ten years abroad. Especially in France, this type of major has formed a one-stop pattern, from elective basic courses to master's degree andMBA, students of all levels can choose to study.
Private jets, yachts, famous wines andLV、Gucci、HermesAnd other famous brand clothing, leather goods……Compared with ordinary commodities, these luxury goods have special rules in consumer psychology, pricing strategy, product design, marketing channel management, capital operation and other aspects. It is understood that“Luxury goods management”The course will cultivate professional management talents who master the theory and practice of luxury goods economy.
In China, prestigious universities such as Peking University, Fudan University, and Shanghai Jiao Tong University have all opened in recent years“Luxury goods management”Training class.200716585_16627
"Beijing Evening News"2009Year12month13日, reprinted by Qianlong.com:
China’s luxury goods consumption accounts for the world’s largest share27。5% will become the largest consumer country
News from this newspaper (Reporter Li Li)2009China’s luxury goods consumption accounted for a high share of the global market in 18432_18451|27.5%, Experts predict that China will occupy the top spot in global luxury consumption in the next five years. This is what the reporter learned yesterday from a meeting held at the w88 casino2010Learned from the seminar on China’s luxury market development trends.
Seminar, World Luxury Goods Association China Representative OfficeCEOOuyang KunMr. introduced the current situation of China’s luxury goods market. According to the latest data from the World Luxury Association, as of now, China’s total luxury goods consumption has increased from this year1month86$100 million, increased to94100 million US dollars, global share27.5%, increased3Percentage points. About2010China’s luxury market development trends,Ouyang Kun19435_19500519525_19540146billion US dollars, ranking first in global luxury goods consumption.
"Nanhu Evening News"2009Year12month16日：
Luxury goods management Recruiting dual-bachelor students next year
This year9Month, the first graduate student in luxury goods management in China(Forum)The class starts at the w88 casino. The reporter learned yesterday that the w88 casino is currently preparing a bachelor's degree program in luxury goods management, which is planned to be launched next year9Classes start on month.
Reporter here“2010China luxury market development trend seminar”We learned that the latest statistics from the World Luxury Goods Association show that as of now, China’s total luxury goods consumption has increased from this year1month86USD billion increased to94USD, accounting for 1% of global luxury goods consumption27.5%, increased3Percentage points.
Zhu Mingxia, director of the Cheung Kei Luxury Goods Research Center at the w88 casino, said that next year9In March, the w88 casino plans to open a second bachelor’s degree course in international w88 (luxury goods management direction), academic length2Year. The first batch will enroll one class, no more than40People.
"Legal Evening News"2009Year12month13日：
Luxury goods consumption China wants to be the “big brother”
This reporter learned in the morning that the World Luxury Goods Association predicts the next five years———
This morning’s news from our newspaper,2010A seminar on the development trends of China’s luxury goods market was held at the Cheung Kei Luxury Goods Research Center of the w88 casino.
According to the prediction of the World Luxury Goods Association, the future525389_25404146A share of more than 100 million US dollars, and surpassed Japan to become the first in the world.
World Luxury Goods Association Beijing BranchCEOOuyang KunMr. said,2009Year1In March, China approached Japan for the first time, surpassed the United States, and firmly ranked second in the world's largest consumer of luxury goods. After the baptism of the global financial crisis, while the sales share of luxury goods markets in various countries around the world has declined and maintained, China still shows an upward trend.
The latest data shown, as of2009Year12In March, China’s total luxury goods consumption increased from this year1month86USD billion increased to94USD billion (excluding private jets and yachts), global share27.5%,Increased3Percentage points.
World Luxury Association said,200927195_27239
20102020 will be the climax of the influx of global luxury brands into China. This will be the first time in ten years that global luxury goods companies have entered the Chinese market in a big way, mainly focusing on three categories of brands: jewelry, clothing, and leather goods.
China’s second-tier cities will become2010The focus of expansion in 2020, among which Zhejiang, Fujian, Northeast China, Inner Mongolia, and Shanxi will become the focus of deploying luxury goods business5areas.
