Although China has become the third largest luxury goods market in the world and is expected to grow2015It ranked first in the world in 2016, but for a long time it has been difficult to find Chinese brands in the luxury goods market. Although China’s five-thousand-year culture has a history of pursuing quality of life and aesthetics, the consumption of luxury goods and services, as an artistic life, has just emerged in my country. The development of its industry and market is still in its infancy, and academic research lags far behind practice. In order to change this situation, the country's first luxury goods research academic institution, the Xiangqi Luxury Goods Research Center of the w88 casino, was officially unveiled. Chinese and foreign experts will work together to build China's own luxury brands.20096170_6197

12month8Day, Wang Ling, Secretary of the Party Committee of the w88 casino, Chen Hongtian, Chairman of Shenzhen Cheung Kei Group Co., Ltd., and well-known experts in the field of domestic luxury goods60Many people attended the unveiling ceremony of the center. Zhao Zhongxiu, Dean of the w88 casino of International Economics and w88, presided over the unveiling ceremony. At the unveiling ceremony, Secretary Wang Ling gave a speech affirming the significance of the establishment of the center, and pointed out that in today's increasingly fierce international competition, the development of China's international w88 cannot be limited to traditional w88 of goods, but must focus on the development of new w88 with trademarks, brands, culture, and intellectual property rights as the core. Carrying out theoretical and practical research on luxury goods with brand value as the core will become a new direction in the application field of international w88 disciplines.

Professor Zhu Mingxia, director of the research center, said that with the rapid economic development, a wealthy class has emerged in China. At the same time, many well-known foreign brands have landed in China to "dig for gold", and China's luxury goods consumption has grown rapidly. Statistics show that Japan currently consumes the most luxury goods in the world, accounting for 1% of the total global consumption41%; the United States follows, accounting for17％；1999In 1991, China’s luxury goods consumption only accounted for 1% of the global share1%, but to2004In the year, this proportion soared to12%, up to60Billion US dollars. It is expected that China’s consumption of luxury goods will account for 1% of the world’s total this year20%,to2015In 2017, China will become the world’s largest luxury goods market, and its consumption proportion will account for 1% of the world’s total29%, estimated consumption115$100 million.

Professor Zhu Mingxia also said that the research center will cooperate with the International University of Monaco’s luxury goods and service management major and will hire French and Italian entrepreneurs to participate in the research. Based on academic research, we provide consulting services to enterprises and carry out luxury brand design, packaging and marketing training. Estimated200911986_12017

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Although Chinese people have strong energy to consume luxury goods, China does not have its own luxury brands, and the development of its industry and market is still in its infancy. Experts point out that in today's increasingly fierce international competition, the development of China's international w88 cannot be limited to traditional w88 in goods, but must focus on the development of new w88 with trademarks, brands, culture, and intellectual property as the core. Abroad, some countries have opened special luxury goods majors in universities, teaching luxury oil tanker management, jewelry design and other content. However, China's research on luxury goods is still blank. The establishment of the Luxury Goods Research Center of the w88 casino has filled the gap in academic research in this field in my country. Carrying out theoretical and practical research on luxury goods with brand value as the core will become a new direction in the application field of international w88 disciplines. Only by finding a growth path for local luxury goods that is in line with China's national conditions, enhancing the status of Chinese companies in the global industrial chain, and increasing the added value of Chinese goods can China's international w88 embark on a rapid, stable, and sustainable development path.