I don’t know if it was caused byCPINew High Impact,2008Early spring, domesticEMBAThe market has seen the largest collective price increase.
According to reporter’s investigation,2007Best in ChinaEMBATop of the rankings20In a famous w88 casino,2008Some spring class enrollment and tuition fees have increased11Home, first-tier business w88 casino brands all rose. The Cheung Kong Graduate w88 casino of Business has the largest increase, with tuition fees starting from2007year33.8Ten thousand yuan has increased to this year40.8Ten thousand yuan, Tsinghua University and Peking University are also represented by2910,000 rose to33.6万元和32.810,000 yuan, China Europe Business w88 casino and Fudan University all increased to33.810,000, Fudan—WashingtonEMBATuition has been increased to43.5Ten thousand yuan.
Already priced at a sky-high priceEMBAWhy do prices continue to rise? It is the improvement of teaching quality?Is the market demand strong? Or are costs rising? ChinaEMBAWhat kind of brand differentiation is the market experiencing?
EMBA’s three price increases
“Everyone wants to maintain the level of a first-class institution, and price is a very important reflection.”
Business w88 casinoEMBAThis is not the first time that projects have experienced collective price increases.2002Announced by the Ministry of Education20The guide price of 10,000 yuan makes the whole country30Open with all qualificationsEMBA18263_18284EMBAAt the admissions meeting, Peking University Guanghua rose to25Ten thousand yuan; the original tuition fee was23.8The "Central Europe" worth 10,000 yuan is not to be outdone, announcing that it will rise to25.8Ten thousand yuan.
“At that time, the guide price had just been introduced, and everyone still priced based on cost,” Zhang Xinmin, dean of the International Business w88 casino of the w88 casino, said when recalling the price increase. “At that time, attention was paid to hardware facilities and teaching staff. For example, when enrolling students, everyone had to introduce which teaching building was newly opened, how many foreign textbooks were purchased, and how many foreign teachers were hired.”
Peking University Guanghua first promised to "build a world-class teaching team" and spent a lot of money to recruit famous teachers and economists to teach at famous universities at home and abroad. Some first-line brands began to emphasize that coachingEMBAof the teachers1/3From a well-known overseas business w88 casino.
Three years later2006At the beginning of the year, Business w88 casinoEMBAThe project experienced a second price surge. "This is a process from worshiping foreigners to returning to the local area," Zhang Xinmin analyzed. "Some foreign teachers are no longer effective in China and do not understand China's national conditions. They are far from achieving the teaching results expected by everyone. During this period, business schools can only tap more local teachers. Whoever has famous teachers first will have an advantage in recruiting students, and the price war will naturally begin."
Some business schools choose to purchase teaching cases from well-known foreign business schools that are not very suitable for China's national conditions. Therefore, they specially organize teachers to independently research and develop cases and increase the proportion of original courses. This investment of funds and manpower gives first-tier business w88 casino brands a greater enrollment advantage and a reason to increase prices. In the same year, the tuition fee of Cheung Kong Graduate w88 casino of Business reached29.8Ten thousand yuan, the first one to approach30万的EMBASchools. Many of the aboveEMBAProject tuition will rise immediately and remain at25Ten thousand or so.
“Everyone wants to maintain the level of a first-class institution, and price is a very important indicator, but most of the cost of a business w88 casino is still spent on inviting and arranging teachers.” Zhang Xinmin gave the example of the International Business w88 casino of the w88 casino. The original regulations1/3’s foreign w88 casino teacher,1/3’s foreign teachers have now fully evolved into1/2Local teachers teach, this is a format unanimously recognized by all brand business schools.
Teaching in more than a dozen business schools at the same time, most of Zhang Xinmin’s colleagues are like this. Students who travel to major business schools inevitably complain that there are “too many familiar faces.” The lack of local teachers is no longer a secret in the industry. Zhang Xinmin vs. localEMBAThe teachers have always adopted a prudent attitude. "Overnight, foreign teachers died, and a large number of themEMBA’s local teachers are qualified, which can only mean that the demand of students has dropped.”
Now, the cost of hardware facilities has stabilized, and asEMBAThe most important resource of the project, the teaching cost reduced by the localization of teachers is not reflected in the tuition fee.2008yearEMBAThe third price increase in the market is somewhat bizarre. So what exactly is the reason?EMBA31296_31307
Business w88 casino game under rising prices
“The increase in brand price should be the result of the increase in teaching costs, but for the entireEMBALooking at the development of education, pricing should be rational.”
Professor Zhang Weijiong, Vice President of CEIBS and Chinese Provost, said in an interview with the media that in additionCPIIn addition to the increase in the index and the corresponding increase in operating costs such as professors’ salaries, “demand exceeds supply” is one of the reasons for the increase in tuition fees. The phenomenon of "demand exceeds supply" occurs more often in first-tier brands.
End of3At the end of the month, the first-tier brand business w88 casino with overall growth basically completed its spring enrollment: Peking University GuanghuaEMBARecruitment for the spring class has been completed, Cheung Kong Graduate w88 casino of Business is located in Beijing and Guangzhou3Classes,160The enrollment process for students is about to come to an end, but Fudan Business w88 casino’s original enrollment plan of more than 100 students has actually gone through the screening of nearly a thousand applicants.
"Actually, first-tier brands are the first to skyrocket every time, and they are concentrated in a few schools. However, as soon as they change, many schools begin to respond." The basis for price increases is different for each w88 casino, but the judgment of price increases is an embarrassing thing. "There are two outcomes. Other schools follow the trend and increase prices or do not increase prices, but they will be questioned. If you increase prices, people will ask you for the basis; if you don't increase prices, people will feel that there is a gap between you and other brands."
“Driven by first-tier brands, all schools are now thinking about pricing strategies based on their own positioning,” Zhang Xinmin said. Although “teaching staff sharing and brand price increase” are the mainstream trends in business schools, this is not the development direction of the International Business w88 casino of the w88 casino.
“I believe that all institutions are serious about pricing. The increase in brand prices should be the result of the increase in teaching costs, but for the entireEMBALooking at the development of education, pricing should be rational.”
One for manyEMBAThe teacher in class said to Zhang Xinmin, "I knew what to talk about when the price didn't increase. Now that the price has increased, I don't know what to talk about because the price puts a lot of pressure on me." Zhang Xinmin is a little worried about this: Prices have increased. Are our teachers mentally prepared?
“I don’t want to putEMBAEducation is made into training. It is a luxury product after all, so education providers should be price-sensitive and rational. ”
In this industry, everyone understands the importance of brand. Whether they follow the trend and raise prices or adjust prices independently, these business schools are confident in their brand value because of the continued differentiationEMBAThe market and special teaching have become the costs of price games for major business schools.
Domestic partEMBAPrice List
CEIBS——EMBA：33.810,000 International class tuition:3710,000
Cheung Kong Graduate w88 casino of Business——EMBA：40.810,000
Fudan w88 casino of Management——EMBA：33.810,000
Peking University Guanghua w88 casino of Management——EMBA：32.810,000
Tsinghua SEM——EMBA：32.610,000
Business w88 casino of Renmin University of China——EMBA：2810,000, FinanceEMBA：3010,000
("Yingcai" April 2008 issue)
