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EMBA is the yardstick for the quality of business schools—Dean Zhang Xinmin of the Business w88 casino accepted an exclusive interview with a reporter from China Securities Journal on EMBA education

Published: March 29, 2007 Edit:

Once upon a time, business w88 casino, as a prominent name, stood proudly among all majors in colleges and universities; once upon a time,MBAEMBAExudes a dizzying light and has become synonymous with an annual salary of hundreds of thousands. For a period of time, it was even higher than a doctorate degree.GRE, IELTS, etc. are more popular.

But times have changed, today’s business w88 casino,MBAEMBA7752_7887MBAEMBAEducator’s Thoughts.

“Most of the students trained by business schools will enter companies to become managers or professional managers, and listed companies with higher corporate standards have become the graduation choice of many business w88 casino students. Listed companies are not only employment units for graduates, but more importantly, listed companies play a guiding role in business w88 casino education.” Zhang Xinmin, Dean of the Business w88 casino of the w88 casino, thinks so.

Zhang Xinmin believes that this "direction" is manifested in four aspects:

First, every success or failure of listed companies is a valuable asset for business schools and has become a living source of business w88 casino cases.

Second, most of the laws and regulations on corporate governance are set for listed companies. Listed companies are a basic corporate governance model that emphasizes the issue of who the senior employees of the company and the management of the company are responsible for, and how the behavior of corporate management and managers is restricted. Studying these issues and the operating mechanism of listed companies is very important for the training of business w88 casino students.

Third, financial scandals have occurred in listed companies at home and abroad, or fraud by executives has occurred. These things have raised new topics and requirements for moral education in business schools. In the past, we often emphasized and paid attention to moral education, but it was not clear what can and cannot be used for moral education. However, in the management practice of listed companies, we can see very clearly in the violations of these enterprises. This also requires that your business w88 casino education should learn from these lessons and improve students’ realm through various educational methods

Fourth, in some better business schools, professors have close ties with listed companies. They either serve as independent directors, or set up internship bases, recruit research talents, and collaborate on horizontal research topics. In fact, the degree of contact between business schools and listed companies is relatively extensive and close.

Because of the emphasis on the guiding role of listed companies in business w88 casino education, although business administration involves various disciplines such as strategy, human resources, organizational behavior, marketing, logistics and operations management, and financial accounting, Zhang Xinmin defined the fulcrum of the business w88 casino disciplines on the two pillars of marketing and accounting.

"One morning, when two CEOs meet, it is impossible to talk about strategy right away: Hey, how is your recent strategy? Has the strategy been revised? No. He will emphasize: How is the recent market situation, and how is the recent cash flow situation?" After talking about this interesting example, Zhang Xinmin explained, "What the CEO talked about was exactly the content of fund scheduling in financial management and the company's marketing and marketing consequences. These are the two big wheels that support the development of the company."

He believes that too much emphasis has been placed on strategy in the past, which often leads students to managers who are castles in the air. “The reason why our business schools have not been able to solve the actual problems of enterprises for a long time in the past is because there is too much talk about strategy, because there is too little talk about marketing and finance. There is too much strategy talk, too much empty talk, and too little real talk.”

“In the future, business schools that truly meet the needs of enterprises must be strong in financial accounting and marketing, so that they can have vitality. Our business w88 casino has been working hard in this direction and has achieved some results.”

China’s economy is developing at a rapid pace, attracting the world’s attention, but regarding the role of business schools in it, Zhang Xinmin said frankly: “Judging from the current situation, the development of business schools still lags behind the development of China’s economy. The main manifestations are: real What can be called the backbone of Chinese business w88 casino education and are struggling to support it are these dozens of schools, not many schools. This is far from enough in terms of China's booming economic aggregate, so there should be more business schools growing, both in terms of quantity and quality."

"This is actually an opportunity. The key is how you work hard. Will you continue to develop and grow step by step as before, or will you develop and grow by leaps and bounds?" Regarding the future, Zhang Xinmin is full of confidence: "When a group of world-class Chinese multinational companies rise, I believe that China will also have truly first-class business schools, and our cases will also be used by other countries to study seriously."

Original linkhttp://emba.uibe.edu.cn/show.asp?id=7602 AuthorXie Wenqi )

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