7month17Sunday 2pm，Jin Xu, Dean of the w88 casino of International Development and Cooperation of the w88 casino and President of the China Society of International w88Participated in the China Central Radio and Television Station’s expert research meeting on “International Expression of Chinese Traditional Culture”,Experts and scholars in this field fromXiamen, China, Minnesota, USA, Kiev, Ukraine, Osaka, Japan, New York, USAGlobal Connection participated in this research activity.
Dean Jin Xu believes thatThe United States and other Western countries view Chinese traditional cultureThere is a conflicting perception and attitude. On the one hand there is curiosity and appreciation. Europeans and Americans recognize China's cultural heritage and long history, and they often see research on Chinese culture by foreign scholars. On the other hand, the general public has limited exposure, and their understanding of Chinese culture and history is not objective enough and biased. Moreover, there are differences between Chinese and Western cultures, leading to incomprehension on both sides. In addition, there is no equal dialogue between Chinese and Western thought and culture, and there are also problems such as improper rendering in the mainstream media and biased teaching materials.
In terms of the selection of Chinese traditional cultural content for external dissemination, Dean Jin Xu said that we should take the essence and discard the dross, focusing on disseminating core values to the outside world. Chinese culture seeks common ground while reserving differences, is inclusive, and emphasizes dialectical thinking and holistic concepts，These are very good communication contents, adding to our cultural confidence and unique charm。But there are also a few bad things, such as the servile culture and power culture of the past, that need to be abandoned.
Dean Jinxu listed fourForeign people learn about the content of Chinese traditional cultureofForms and channels: 1. The Internet is currently the most popular channel.Chinese online novels are rapidly gaining popularity in North America; Chinese TikTok works are also very popular in various countries, leading young people in Asia, Europe and the United States to follow suit and imitate. 2. A batch of Chinese ideological and cultural works published overseas, and traditional ideological and cultural classics translated into English. 3. Comprehensively display the Chinese cultural image composed of Chinese culture, thought, and art through television, movies, and documentaries, allowing the Western public to intuitively perceive the long history and contemporary spirit of the rising China. 4. Public events, such as the Olympic Games, World Expo and even e-sports competitions, can become a bridge for cultural export and exchange.
In response to the current problems in the external communication of Chinese traditional culture, Dean Jin put forward three suggestions: First, we should combine traditional culture with modern consciousness, and actively understand the characteristics of the market to carry out cultural communication. The second is to broaden communication channels and expand the right to speak.Traditional culturePropagationYou can expand your horizons to a wider area, and you can use online media in form. The third is to promote traditional cultural management and plan development routes. Establish a matching cultural management system, increase support and marketization, and jointly support the cultural industry to go global.
Dean Jin shared many successful cases of external communication, such as the Chinese Character Spelling Contest of the CCTV program group and the documentary series "China on the Bite of the Tongue",On the short video platform"Li Ziqi"etc.. Dean Jin thinksTheseSuccessful cases prove ChinaTraditionCulture is loved by the international community and has great potential.Therefore, in the process of internationalizationWe must consider the content and form of the work, based on emotion and traditional Chinese culture, grasp the current communication laws and the forms that most people like, establish interaction, and gradually disseminate works with Chinese characteristics, so as to improve international communication and influence.
From an international perspective,Jin XuThe dean believes that Chinese traditional culture is a precious wealth of world culture and has universal value, and it is very necessary to disseminate it to the outside world. Only the dissemination of Chinese traditional culture to the outside world can resolve cultural conflicts and promote the integration of China and the West.And,Cultural exchanges and collisions are also essential requirements for achieving international cooperation and promoting common development.
Finally,GoldXuDean emphasized了atChinese traditional cultureExternal communication, there are five issues that need to be avoided:First, you must have cultural confidence and respect and love your own culture. The second is to retain the cultural connotation, tell the stories of traditional culture well, and keep in mind the purpose of our external communication. The third is to avoid inscrutable knowledge and theories, and to talk about culture that is close to life, so that everyone will be more interested. Fourth, the form of communication must be more open, using a new vision and Internet thinking to open up a new world. Fifth, we must pay attention to downplaying ideological opposition and shelving cultural differences.
