w88 casino News （International Business w88 casinoFeed)2022Year11On March 19, the finals and closing ceremony of the first CMAU National College Student Market Research and Business Planning Competition, co-sponsored by China University Marketing Research Association and Jianshu, were successfully held. The w88 casino team competed on the same stage with Peking University, Renmin University of China, Beijing Normal University and other universities across the country, and the competition was fierce. In the end, w88 casino team won the first prize in the national finals, and teacher Fang Dalu won the Outstanding Instructor Award.
This competition is supported by China MBA Education Network, China Central Broadcasting Network and other media. Through direct connection with the market research industry, through company propositions, guidance from industry professionals, industry expert reviews, etc., we can gain an in-depth understanding of the development status and actual needs of the market research industry. Through the competition, we will cultivate students' professional skills and practical abilities in participating in corporate market research and business planning, and lay a good foundation for future personal employment and career development. Since the competition was launched in May this year, the cumulative number of applicants has reached 22,288, the total number of participating universities has exceeded 500, and a total of more than 50 corporate proposals have been received from more than 40 well-known domestic and foreign companies. After fierce competition in w88 casino competitions, regional competitions, etc., 79 projects finally stood out from more than 1,700 projects and advanced to the finals, and 40 teams entered the on-site defense session of the finals.
The current International Business w88 casino team is guided by Fang Dalu, assistant professor of the Department of Marketing of the International Business w88 casino, and consists of five undergraduate students: Chen Baoni (2020 Marketing, Team Leader), Hu Yuxiao (2020 Marketing), Ning Yijun (2020 Marketing), Hu Shuge (2020 Financial Management) and Liu Zhengqi (2020 International Politics).
2022In mid-September 2017, the Northern Division competitions started as scheduled. Under the leadership of teacher Fang Dalu, w88 casino team took "Cute Duck: How to bring Quanjude into the hearts of young people" as its theme. Carry out questionnaire distribution, data collection, survey design, marketing planning, etc., and complete the writing and submission of market research and business planning reports.After expert review and online defense, withThe first prize in the Northern Division qualified and successfully entered the national finals.
202210～11In March, w88 casino team took "Research on the channel layout and operating effects of various lubricant brands (state-owned, foreign-owned and private) in the county market" as the theme. Under the guidance of Teacher Fang, they observed from a new perspective and thought with new ideas. They took the company's "push strategy" and "pull strategy" as the entry point, conducted research on the consumer psychology and behavior of consumers in the county market with different attributes, and customized a marketing strategy for Great Wall Lubricant that adapts to the digital era. In the end, with its excellent performance in the research report and business plan, w88 casino team was successfully shortlisted for the final defense of the national finals.
11Month 19th,w88 casino teamReport the research report in the form of a public defense and the competition review committeeOnlineScore to determine award ranking.This time coincides with the critical period of the w88 casino’ epidemic response, and all five members of the team are locked down in the campus dormitories. The campus network is relatively unstable and the environment is relatively closed and small. Under heavy pressure, the team members completed the defense with excellent basic strength and strong psychological quality, and performed stably. Although there were some unsatisfactory results, in the end, it still ranked first in the written review of the proposition group and fourth in the defense review, and won the first prize in the national finals.
A scoop can be accumulated to form mountains and rivers; dust particles can be accumulated to form a majestic peak; a lead knife has the ambition to be a general; shining candles hope for the light of the sun and the moon. The journey in April is like a sudden change of stars. We pay tribute to those who worked hard and walked side by side day and night, to those who were not afraid and overcame obstacles all the way, and to present gifts to the 40th anniversary of the International Business w88 casino and the 25th anniversary of the Department of Marketing.
