2023 Live e-commerce quality and integrity improvement event held in Beijing
Principal Zhao Zhongxiu attended and delivered a speech
w88 casino News Network (Contributed by Party w88 casino Office and Market Supervision Research Institute)As a new economic form leading the future, the digital economy has gradually become an important engine for stabilizing growth and promoting transformation. In order to implement General Secretary Xi Jinping’s important discussions on the digital economy and platform economy, promote the standardized, healthy and sustainable development of the platform economy, and create a good consumption environment,On September 25, the 2023 Live E-commerce Quality Integrity Improvement Event jointly sponsored by the Market Supervision Research Institute of the w88 casino and the magazine "China Quality Journey" was successfully held in Beijing. This event carried out a number of joint activities around topics such as the digital economy, the development of live streaming e-commerce formats, quality and integrity, compliance risks, government supervision, and industry self-discipline.
Zhao Zhongxiu, President of w88 casino, Li Gang, Secretary of the Party Committee and President of China Quality Press and Publication Press, and Wang Shengli, Deputy Director of the Quality Supervision Department of the State Administration for Market Regulation, delivered speeches at the event.
Zhao ZhongxiuThe president pointed out in his speech that the report of the 20th National Congress of the Communist Party of China clearly stated that we should focus on promoting high-quality development, promote the construction of a new development pattern, and implement supply-side structural reforms. In recent years, live streaming e-commerce, as a new digital economy business model, has played an important role in increasing employment, expanding domestic demand, and promoting the development of the digital economy. While live broadcast e-commerce is booming, a series of problems have also emerged, including uneven quality of some products and false propaganda in some live broadcast content, which have aroused great concern from society. Principal Zhao Zhongxiu said that in response to theThe 46th national "Quality Month" call, the Institute of Market Supervision of the w88 casino, in conjunction with the "China Quality Journey" magazine, jointly organized the "Livestreaming E-commerce Quality and Integrity Journey" event, inviting outstanding representatives from practice, industry, and academia to discuss hot, focused, and difficult issues in the development of the livestreaming e-commerce industry, and provide suggestions for the high-quality development of livestreaming e-commerce.
Zhao ZhongxiuThe president emphasized that in recent years, the w88 casino has integrated superior resources and relied on the cooperation agreement with the State Administration for Market Regulation to establish the w88 casino Market Supervision Research Institute, which focuses on basic and cutting-edge issues in the field of market supervision and contributes intellectual power to market supervision work. This event is also another result of the University of International w88’s continuous efforts in the field of market supervision. The event will focus on exchanges and discussions on important issues in the field of live broadcast e-commerce, and release relevant results of the research conducted by the Institute of Market Supervision of the University of International w88.
Li Gangjiu, Secretary of the Party Committee and President of China Quality Newspaper and Periodicals SocietyThe "High-Quality Development of Live Streaming E-commerce" puts forward suggestions in five aspects: first, strengthen quality awareness, and e-commerce live broadcast platforms must pay attention to quality; second, implement the main responsibilities and enhance the legal compliance development of quality and legal concepts; third, take effective measures to strengthen the quality control of live broadcast e-commerce products; fourth, attach importance to the awareness of integrity and cultivate a live broadcast platform brand culture with long-term vitality; fifth, improve the quality literacy of anchors and demonstrate the performance and reliability of products in interactions.
Wang Shengli, Deputy Director of the Quality Supervision Department of the State Administration for Market Regulation"Enhance quality awareness and promote high-quality development" puts forward three opinions: first, to promote the high-quality development of live broadcast e-commerce and improve the quality of live broadcast products; second, to strengthen the quality supervision of live broadcast e-commerce and continuously optimize the online shopping consumption environment; third, to operate with integrity in accordance with the law and improve the quality development level of live broadcast e-commerce.
At the meeting, the Platform Economic Research Center of the University of Chinese Academy of Social Sciences and the magazine "China Quality Journey" jointly released "2023 Live E-commerce Development Report”. The Market Supervision Research Institute of the w88 casino and the China Judicial Big Data Research Institute jointly released the "Live Broadcasting E-commerce Legal Compliance Risk Report".
At the forum, Xue Jun, director of the E-commerce Law Research Center of Peking University and professor of the Law w88 casino, Chen Jin, professor of the w88 casino and deputy director of the E-commerce Education Steering Committee of the Ministry of Education, Liu Shuwei, deputy leader of the Eighth Detachment of the Comprehensive Law Enforcement Corps of the Beijing Municipal Bureau of Market Supervision, Liu Nan, vice president of public affairs of Taotian Group, and Yang Zi, chairman of Juli Group, each delivered keynote speeches, in-depth discussion of the opportunities and challenges faced by live broadcast e-commerce in the development process.
Guest dialogue session,Li Jun, Executive Dean of the Institute of Market Supervision, w88 casino, Professor Hua Ying, Director of the Academic Journals Department, w88 casino, Zhao Yiqin, executive director of the Douyin Business Policy Research Institute, Guo Jia, head of the marketing department of Wuyou Media, Professor Liu Shuangzhou, dean of the w88 casino of Culture and Media of the Central University of Finance and Economics, Xie Long, deputy director of the legal department of the China Consumers Association and other guests, gathered aroundThe theme of "Directions and Paths to Improve the Quality and Integrity of Live Streaming E-commerce" was exchanged and shared.
At the end of the event, the participating leaders jointly conducted a live broadcast to improve the quality and integrity of e-commerceExperts from the expert group issued a letter of appointment.
Event site, Douyin, Kuaishou, Taotian and other platforms andMCN representatives and anchor representatives jointly launched the "Quality Integrity Initiative"。
Relevant departments of the State Administration for Market Regulation, relevant social media and some live broadcast e-commerce industry representatives participated in relevant activities.
