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Four big monsters in the postgraduate entrance examination tutoring market

Published: March 24, 2006 Edit:

Strange phenomenon one: tutoring before the exam syllabus is out

The 2007 postgraduate examination syllabus has not yet appeared, but the "2007 Political Theory Review Guide", "2007 National Master's Entrance Examination Political Theory Reference Book" and other guidance books have been put on the counter. Only the covers of these books have been changed, and the content inside is almost the same as the tutorial books from the previous year. Whoever publishes his book early will seize the market opportunity. Naturally, various publishing houses are not willing to lag behind. According to the publisher, when the new outline comes out, another book can be compiled, which will provide another opportunity to make a profit.

Strange phenomenon 2: Students sue tutoring classes for not keeping their advertising promises

In September 2002, more than 1,000 college students participating in Class A4 of Beijing Qihang Examination w88 casino’s summer political postgraduate entrance examination training went on strike to demand an explanation from the w88 casino because the instructors did not live up to their advertising promises. The advertisement clearly states: The teacher of political economics is Bao Ren, and the teacher of Deng Xiaoping Theory is Chen Xiankui. But after classes started on August 1, the w88 casino arranged for Mr. Bao Ren to take a course on Deng Xiaoping Theory without consulting the students, and another teacher with a strong southern accent taught political economics. Many students could not understand the teacher's Mandarin at all. Under the mediation of the University Security Office of the Haidian Branch, the w88 casino expressed its willingness to apologize, send a tape, and refund the money.

Strange phenomenon three: the postgraduate entrance examination street has been prosperous for many years

The "Postgraduate Entrance Examination Street" is an inconspicuous small street located on Renmin University of China South Road. It is about 100 meters long and less than 10 meters wide. It began to take shape in 1999. There is a column at the entrance of the street, covered with advertisements for various postgraduate entrance examination tutoring classes. The whole street is densely lined with more than a dozen schools related to postgraduate entrance examinations. In addition to being home to various tutoring classes, this street also has many bookstores selling postgraduate entrance examination tutoring books at great discounts, and some even openly sell pirated books. Over the past seven years, there has been an endless stream of college students coming here to buy books, newspapers and tutoring classes.

Strange phenomenon four: the "star system" for famous teachers in the postgraduate entrance examination

According to a 2001 survey, major postgraduate entrance examination tutoring classes across the country paid a one-time salary of at least 1,000 yuan per class hour to their lead teachers. Some teachers even split the salary 50-50 with the tutoring w88 casino, and their income at each stage reached tens of thousands of yuan.

The blind worship of some teachers by candidates has contributed to the trend of "rushing to the market". Most students report that when choosing tutoring classes, they only consider the reputation of the instructor. The identification of "famousness" comes from the empirical teachings of seniors who took the postgraduate entrance examination, and the second is to wait and see the advertising campaigns of each w88 casino. As a result, it is not uncommon to strengthen and hype famous teachers, and the battle for teachers has become increasingly fierce.

The postgraduate entrance examination tutoring classes spend all their energy on recruiting famous teachers, packaging famous teachers, and recommending famous teachers. As long as they advertise that famous teachers will give lectures, they are not afraid of running out of students. For example, the slogan "Follow Ren Rufen and get high scores in the postgraduate entrance examination" is familiar to many students who have participated in postgraduate entrance examination tutoring classes.

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