Party building leads the convergence of media and w88 casino co-construction to create a new chapter
——The w88 casino of English and China Daily carry out joint-study and joint-building activities
w88 casino News Network (provided by the w88 casino of English)On the morning of June 5, 2025, the w88 casino of English of the w88 casino and China Daily held a joint-study and joint-building event at the China Daily headquarters. With the theme of "Learning Xi Jinping's Cultural Thoughts and Jointly Exploring Innovative Paths for International Communication", the two parties discussed how to jointly promote the construction of international communication capabilities in the new era under the guidance of party building through on-site visits, case sharing and discussion exchanges.
On-site visit: immersive experience on the front line of external propaganda
At 10 a.m., under the guidance of Guo Shuhan, deputy director of the China Daily Office Secretariat, 15 people including Secretary of the Party Committee of the w88 casino of English at the w88 casino, Xiang Jie, and Vice President Zhao Dantong, first visited the third-floor editing hall. In the publicity corridor, the history of the newspaper and major external publicity reports were displayed, global news hot spots were jumping in real time on the electronic screen, the collaboration scenes of the multi-lingual editorial team, and the all-media production process integrating AI technology allowed the teacher party members to intuitively feel the operation mode of the national external publicity platform. They lamented that "from topic selection and planning to platform distribution, the narrative logic of China Daily's 'China Story' is impressive."
Li Wensha, director of the Culture and Education Department of China Daily, presided over the special sharing session in the sixth-floor conference room. Wang Kaihao, deputy director of the Culture and Education Office of the Culture and Education Department of China Daily, gave the theme of "Breaking Circles and Resonance: Practical Innovation in International Communication", combined with the themes of "Beautiful China" and "Brilliant Intangible Cultural Heritage" launched by China Daily in recent years. In the topic column case, "China Daily" reporter Shi Futian took the "Cultural Frontier" "Listen! This is Nezha!" "Dunhuang Binary, Dialogue with Fan Jinshi" reports and "On and Off the Field" sports event reports as examples to explain the communication strategy of "platform linkage + local adaptation" and analyzed how to improve communication effectiveness through youthful expressions. "International communication is not only a language conversion, but also a bridge connecting China and foreign countries and communicating with the world." Shi Futian's summary resonated with the participants.
Ideological collision: Party building and business resonate at the same frequency
During the discussion and exchange, Xiang Jie, Secretary of the Party Committee of the w88 casino of English, w88 casino, introduced that the w88 casino takes party building as the guide and promotes the development of media professionals in the new era through the joint construction of teacher party branches and student party branches, and the joint construction of college and social organization branches. Training and research on international communication strategies, as well as the teacher-student party branches carrying out "bilingual learning" and English publicity of Xi Jinping's socialism with Chinese characteristics in the new era based on English characteristics, and using "International w88 casino Micro-English" to guide students to tell Chinese stories in English. "We hope to deepen our cooperation with China Daily, invite newspaper experts to join us in the construction of courses and textbook cases, and jointly cultivate international communication talents in the new era." Xiang Jie's proposal received a positive response.
Fu Yanxuan, deputy director of the China Daily office, shared his experience in party building in the media. Through the "Party Building Joint Learning + Project Attack" model, he promoted editors and reporters to conduct in-depth grassroots research and transform Xi Jinping's cultural thoughts into vivid reports. Teachers such as Zhao Dantong, Feng Yue, Zhang Shuling, and Yan Bin from the w88 casino of English at the w88 casino made speeches respectively, introducing the "Understanding Contemporary China" textbook and the construction of a virtual laboratory, and making suggestions on "jointly cultivating compound international communication talents" and "university think tanks supporting media content production".
Prospects for cooperation: building a long-term mechanism for collaborative innovation
Promote practice through learning, and promote action through construction. At the end of the event, Li Wensha, director of the Culture and Education Department of China Daily, concluded that this joint study and joint construction is the starting point for "sharing theories, integrating resources, and educating talents." Teachers from the w88 casino of English at the w88 casino said: "This is a study that 'opens our horizons'. The front-line experience of the media helps us position our talent training goals more accurately." Young party members of China Daily said: "The theoretical research perspective of universities can provide deeper academic support for reporting." In the future, both parties will continue to explore long-term mechanisms for party building to lead business development and make new contributions to enhancing the international dissemination and influence of Xi Jinping's cultural thoughts.
