w88 casino News Network (International Business w88 casino Draft Photography Yujun）2009Year10month15Sunday18Day,“2009International Marketing Joint Academic Seminar”Grandly held in w88 casino, this timeCIMaR2009The annual meeting is organized by the world-renowned International Marketing Research Society(CIMaR，Consortium for International Marketing Research)Co-organized with the International Business w88 casino of the w88 casino, and hosted by the Global Marketing Research Center of the w88 casino. The theme of this meeting is:“Emerging Markets and Global Marketing: Theoretical or empirical research on foreign companies in emerging markets, or emerging market companies conducting international marketing abroad”. This is the first all-English special academic event jointly organized by my country's university marketing academic groups and global academic groups.
Despite the financial tsunami andH1N1Due to the impact of influenza, this conference still attracted close attention and active investment from relevant scholars from all over the world. The organizing committee received and reviewed submissions from outside China16Multiple papers from countries as well as Hong Kong, China, Macau, and Taiwan, and many from mainland Chinafrom a universityProfessors and scholars also submitted relevant papers to the conference. During the conference, paper authors from the United States, the United Kingdom, Germany, Italy, Sweden, Malaysia and other countries, Taiwan, Hong Kong, Macao and other regions in my country, universities from all over the mainland, including Tsinghua University, Renmin University of China, Nankai University, Central University of Finance and Economics, as well as w88 casino’s business w88 casino, delivered wonderful speeches and presentations. This event also attracted the participation of many teachers, doctors and students from the w88 casino.
Professor Zhang Xinmin, Vice President of w88 casino and Dean of the w88 casino of International Business, delivered a passionate speech at the opening ceremony. On behalf of the w88 casino, he expressed a warm welcome and heartfelt thanks to the representatives who came to the conference, and expressed the w88 casino’s hope to further strengthen exchanges and communication with scholars from all over the world.
The opening ceremony of the conference was hosted by an honorary professor of w88 casino and one of the co-chairmen of this conference——Zou Shaoming, a well-known Chinese international marketing professor at the University of Missouri, is chaired by Zou Shaoming. This conference is honored to invite international marketing/Two leading scholars in the academic field of international business gave keynote speeches.
The first person to speak was Larkin·ValadharaZhanDoctor, professor(Dr. Rajan Varadarajan), he is a distinguished and accomplished marketing professor currently in Texas, USAA&MUniversity Mace Business w88 casino(Mays Business w88 casino)Ford-named Dean of the Department of Marketing and E-Commerce. VaradharaZhanProfessor’s research and teaching work focuses on the fields of strategy, e-commerce and international marketing, and he has published many widely cited papers in several top journals. In this meeting, VaradharaZhanThe professor published a post entitled“Musings on the Half-life of Knowledge of Certain Research Streams in International Business and International Marketing”Speech, VaradharaZhanProposed by Professor“Half-life of Knowledge”The concept has aroused widespread interest and concern. The professor's explanation around this concept brought everyone to the forefront of academics.
Another leading scholar on the research frontier is Daniel·C·BelloPh.D., professor(Dr. Daniel C. Bello)。BelloProfessor currently at Georgia State UniversityJ·Mike·Barbara, Department of Marketing, Robinson College of Business/ElmerTitleProfessor.BelloThe professor has made outstanding achievements in research on the design, management and efficiency of domestic and international marketing channel systems; he is also an expert in the field of exhibitions and export channels.BelloThe professor’s speech is titled“Key Reasons Reviewers & Editors Reject Manuscripts”，BelloBased on his own personal experience, the professor has very important guiding significance for Chinese scholars to participate in international academic activities and publish their results in international publications, which has benefited a lot from the representatives and students present.
There are four other international marketers in this meeting/World-renowned professors in the field of international business came to the association to give wonderful keynote speeches, participated in discussions at each branch venue, made on-site comments on conference papers and communicated with the authors. They are:
International Business Society(AIB)Vice President,International Business ReviewEditor, renowned Swedish professor of international business at Imperial College London, Pevi·N·Goli(Pervez N. Ghauri)’s speech title is:“Globalization and Its Impact on Emerging Markets”Starting from the threat of China and India to the Western economy, the potential and influence of emerging markets were discussed, and suggestions were made for Chinese enterprises.
Well-known international marketing strategy and consumer decision-making research expert, McGrane, McDonough w88 casino of Business, Georgetown University, USA/Johnny, Chairman of the Shaker International Business and Marketing Society·K·Professor Johnson(Johny K. Johansson)Posted titled“Global versus Local: Brand Equity in the International Marketplace”'s speech focused on the status of brand equity in global marketing and other aspects of his research results.
The famous John of Villanova University, USA·A·Murphy named professor, senior fellow at the Center for Marketing and Policy Research Charles·R·Taylor(Charles R. Taylor)brought fresh knowledge and perspectives to the participants on the growth of interactive advertising media and its impact on marketing communications.
from City University of Hong KongZhou NanThe professor is a leading expert in the field of comparison of Chinese and American culture and consumer behavior.weekThe cultural differences between China and the United States revealed by the professor in his speech showed his unique vision and depth of comparison of foreign cultures. Finally, everyone is hereweekSinging under the leadership of the professor2008The anthem of the Beijing Olympic Games conveyed the ideal of academic cooperation and common development among scholars from all over the world, and the atmosphere at the venue reached its peak of enthusiasm.
It is particularly worth mentioning that several well-known scholars have conducted in-depth research on issues related to Chinese enterprises and markets in their own research fields, and brought their research results to all participating representatives. While admiring their academic attainments, everyone can appreciate their global vision, knowledge and profound insights about the Chinese market and enterprises.
Master, Global Marketing Research Center, w88 casinoRen Fu HuifenProfessorWith Wang YongguiThe professor also presented relevant research results on behalf of the researchers of the center.Fu HuifenBased on his years of case studies on international marketing companies, the professor discussed and summarized the strategic evolution rules of companies in emerging markets in international competition.Wang YongguiThe professor gave a speech on the empirical research on knowledge classification and knowledge dissemination effects measured by him and his collaborators on the subsidiaries of multinational companies in China.
This meeting was also set up at different times10Special sub-venues, from all over the world20A scholar presented his research results in English. Discussion topics at the branch venues include: "Transnational Service Marketing", "Comparison of Buyer Behavior", "Cross-Cultural Communication", "International Supplier Relationship" and other current international marketing/Hot topics in international business. Participants who participated in the discussion at the sub-venue listened carefully to the presentation of the paper and actively asked questions and discussions. The experts made comments in each group, and the interaction was lively. Appreciative applause and knowing laughter erupted from time to time in the venue.
This conference is the first time that the global academic organization - International Marketing Research Society has set up its venue in China. It is also a very rare learning and display opportunity for the co-organizers - Global Marketing Research Center and International Business w88 casino. Top scholars in global business and global marketing gather in w88 casino, bringing us into contact with the forefront of disciplinary research, and we are fortunate to listen to and communicate with these experts. Participants from various countries and w88 casino praised the conference, saying that it was a great gain and a "rare" and "unforgettable" experience.
The closing ceremony of the conference was hosted by the Secretary-General of the Global Marketing Research CenterLiu BaochengHosted by Dr. At the closing ceremony,Zou ShaomingProfessor represents International Marketing Research Society (CIMaR) summarized this meeting and announced the ideas and topics for the next annual meeting of the society. This conference is an important turning point in the construction of marketing and management disciplines in w88 casino. It not only improves the level of academic cooperation between w88 casino and international scholars, but also effectively promotes the research on international marketing and going-out strategies of Chinese enterprises.
