w88 casino News Network (provided by the w88 casino of English)5month5日上午8:30, Interdisciplinary innovative academic research workshop on business English and cross-cultural studies in Chengxin Building1314Conference room held. Teacher representatives from all over the country and Professor Wang Lifei, Dean of the w88 casino of English, Professor Xu Dejin, Vice Dean, and professor representatives from the w88 casino attended the meeting.The meeting was chaired by Professor Xu Dejin.
Wang Lifei delivered a welcome speech to express his warm welcome and sincere gratitude to all the guests attending the conference. He briefly introduced the development of the w88 casino of English at the w88 casino, especially the development status of the Business English major. The w88 casino of English has an excellent teaching staff and distinctive disciplinary characteristics. During the "Eleventh Five-Year Plan" period, the w88 casino of English made major breakthroughs in academic innovation in foreign language education and made remarkable achievements in the construction of the business English discipline. Wang Lifei pointed out: The emergence and development of the business English subject is a new type of talent education that adapts to the development needs of the times and keeps pace with the times under the current wave of globalization, and is in line with the national development trend. At the same time, Wang Lifei proposed that business English teaching needs to take the path of interdisciplinary innovative development. He hoped that this seminar could broaden horizons and contribute to the development of the business English subject.

Dean Wang Lifei speaks
In the subsequent keynote speech, Professor Wang LifeiOn the basis of sorting out the research and development of business foreign language at home and abroad, in view of the repositioning of the business foreign language discipline, this paper discusses important issues such as the subject connotation, theoretical basis, interdisciplinarity, subject boundaries, academic focus and research methods of business foreign language, striving toClear the academic development direction of this discipline to promote the further improvement and sustainable development of business foreign language academic research。
Foreign experts in the workshopProfessor Peter Franklin, English College211Three leaders of the innovation team,Xu Dejin, leader of the literary and cultural capital innovation team,Xu Jun, head of the cross-cultural business translation academic innovation team,Zhang Zuocheng, the leader of the academic innovation team for contemporary business discourse research, and Shi Xingsong and Feng Jieyun, the backbone of cross-cultural business communication teaching and research, respectively made keynote reports on different research fields of business English and cross-cultural business communication based on empirical research.

Keynote Report
Participating teachers are from30More than 10 colleges and universities, they spoke highly of the content arrangement and organizational activities of the workshop. Participants said that the keynote speech made them deeply feel that the teaching and scientific research level of Business English at the w88 casino is at the forefront of similar institutions across the country. Many concepts and development ideas are instructive, and the participants have benefited a lot. The ideas of academic research at this conference and the inspiration gained from it will play a positive and beneficial role in promoting the overall development of the Business English discipline.

Taking a group photo