The road is long and difficult,I will search high and low
——Interview with the first prize winner of the "ICBC Cup" College Student Banking Product Creativity CompetitionLiu Dongjin
Reporter Liu Qing
2010Year6In August, Liu Dongjin, a doctoral student in the w88 casino of Finance, saw news about the "ICBC Cup" College Student Banking Product Creativity Competition from the w88 casino's website. Unlike doctoral students who have been studying in w88 casino, he has been working hard in the workplace for many years and has developed a strong interest in this competition. After two months of hard work, he submitted a work that satisfied him. It was this work that was announced as the first place winner in the competition more than two months later.
Extensive knowledge and apprehension, thick accumulation and thin hair
Creation is different from reproduction. Inspiration is more important than data. Liu Dongjin’s source of inspiration is “Blue Ocean Strategy”.
“Blue Ocean Strategy” is a concept relative to “Red Ocean Strategy”. Focusing on the "Red Ocean" is tantamount to accepting the restrictive factors of business war, that is, winning on limited land, but denying the possibility of opening up new markets. Using "blue ocean strategy", leaders will look beyond competitors and move toward buyer needs, thus crossing existing competitive boundaries. In the book "Blue Ocean Strategy", Novo Nordisk Insulin Company, which has blue ocean thinking, integrated insulin and injection pens to createNovoLetThe injection device met the needs of patients and became a great success. These concepts and stories gave Liu Dongjin the urge to create after learning about the first "ICBC Cup" National College Student Banking Product Creative Design Competition. Inspired by the blue ocean strategy and combined with his own work accumulation, he focused on the edge areas of industrial intersection as the main direction of creativity. Starting from the tangible banking products around him, after research, he developed“EFlash”CardCreative products.
“You must read more books and broaden your mind as much as possible.” This is Liu Dongjin’s personal experience and his sincere advice to college students.
Perseverance,Gold and stone can be carved
For this competition, Liu Dongjin has gone through the test of severe summer heat. Because she has brainstorming inspiration and looks forward to a glorious journey in life, Liu Dongjin has always pursued it persistently.
When recalling this experience, Liu Dongjin was very emotional: "I feel that time full of sweat is like a net. Wherever it is cast, the harvest will be there. The harvest here does not only mean success, but more importantly, it means harvesting a meaningful journey in life. Regardless of success, Whether it is or not, it will make us more mature and progressive. Because I believe that always maintaining a sunny attitude, a charming personality, and a responsible life is my only choice." It is this belief that makes Liu Dongjin choose to pursue the path of financial academic and practical innovation and development again after many years of work.
What you get on paper will eventually make you feel shallow,Knowing that you must do this
Another reason for Liu Dongjin’s success in this competition is the close integration with reality. He pointed out that many college students today have solid theories and rich knowledge, which is good and necessary. However, creative products that lack the combination with practice are not easy to gain recognition. Liu Dongjin believes that bank product innovation for college students should focus on practical usability. Therefore, he believes that in a few years, the product he designed this time will appear on the market.
“When you learn knowledge from books, you only get a two-dimensional image, abstract and lifeless. But when you combine your knowledge with practice, it becomes a three-dimensional image, possessing three-dimensional vitality.”
asFull-timePh.D. student, Liu Dongjin has deep feelings for the University of International w88. last century90In the 1990s, he took the college entrance examination. At that time, China was facing reform, opening up and accessionWTOUnder the new situation, w88 casino has become the dream university for many outstanding candidates. Now, as a w88 master, his life has begun a new journey.
