Wang Yonggui: Ten years of hard work on the research path of “Customer Innovation”
Reporter Liang Tianbin
With the advent and development of the Internet era and the customer-centered era, the role of customers, their status in innovation, and the way they innovate have also undergone earth-shaking changes. How to effectively manage customer innovation and successfully conduct value co-creation has become a key issue faced by many domestic and foreign companies. Professor Wang Yonggui from the Business w88 casino of w88 casino is based on the forefront of the times, has a keen and profound insight into the direction of enterprises in the new era, and deeply and systematically analyzed the "customer innovation theory" in the global competitive environment.
New thinking, new direction, always standing at the forefront of international academics
It is crucial to be exposed to new fields, enrich scientific research content, and always stand at the forefront of international academics. As early as20048534_8749
We need to persist in the long front and choose topics that conform to the trend of the times
from2002Important research on customer relationship management,2004Focus on customer knowledge management and customer innovation management,2005Published preliminary research results,2006We applied again for the fourth National Natural Science Foundation of China project and finally got it20109695_9791——“Good topic selection often determines the potential of social and economic value of a research result, and turning this potential into reality often requires a high sense of responsibility, dedication, and perseverance. "Professor Wang said.
200810324_10448ITThe vigorous development of technology and the popularization of new media technology have provided a borderless innovation platform for "customer innovation" and effectively spawned innovative ways for organizations to achieve "customer innovation".
《Customer Innovation Theory——The Way of "Value Co-Creation" in a Global Competitive Environment" is one of the academic works on the systematic study of customer innovation in China. Based on the results of international cutting-edge research and the practice of leading enterprises, it took the lead in conducting theoretical discussions and empirical research on issues related to customer innovation management, which produced important economic and social benefits. In order for us to better understand the "customer innovation theory", Professor Wang cited examples from daily life: "When taking a taxi, we will tell the driver the location of the destination, but if the driver does not know how to get there, you will point out the specific direction, and you may discuss with the driver the best driving route that best meets your expectations. In this process, consumers participate in value creation and interact with producers. Also,App Store11182_11206/Mutual assistance and experience exchange in the forum are also examples of customers participating in value creation. ”
Pay attention to practice, make more discoveries, deepen the subject and move forward
Regarding the expectations of enterprises, Professor Wang said: "Management lies not in knowledge but in action." Only when theory is applied in practice will it be valuable. We must discover new points of interest in a timely manner, summarize the development feedback of enterprises, and promote the continuous progress of theory and practice. At the same time, research focusing on the subject itself will continue to deepen, and research on independent innovative technological catch-up will be conducted based on the perspectives of market innovation and customer innovation.
Having led a team through more than ten years of research, the academic spirit has been fully reflected in Professor Wang Yonggui. I believe that as they have gone further and further on the academic road, they will surely explore more theories that are beneficial to social and economic development and make greater contributions to the development of scientific research.
