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[Special article] Zhang Xinmin, dean of w88 casino’s business w88 casino, won the Outstanding Achievement Award for Humanities and Social Sciences Research in Chinese Universities

Published: January 18, 2007 Editor:

From "Quality of earnings”to the creation of corporate financial quality analysis theory

——In memory of Zhang Xinmin, dean of w88 casino’s business w88 casino, who won the Outstanding Achievement Award for Humanities and Social Sciences Research in Chinese Universities

ReporterSouth

2006Year128590_86732001Published by w88 casino Press, after the book was published5In the past few years, Zhang Xinmin has been here again3Monograph,6The theory proposed in the book "Theoretical Research on Quality Analysis of Enterprise Financial Status" has been continuously improved in the Ministry of Education textbooks and many important academic papers. At present, the theory has been recognized and welcomed by many domestic peers. Zhang Xinmin therefore became the founder of the corporate financial quality analysis theory.

From “quality of earnings"Revelation

According to Zhang Xinmin, financial analysis generally refers to the analysis and evaluation of the financial status of the enterprise by relevant information users of the enterprise with the help of financial statements, relevant financial information, and financial indicators. The main methods of analysis include horizontal analysis, joint statement analysis and ratio analysis. Although these three methods provide effective means for corporate information users to understand the differences in financial status between enterprises, when ratio analysis is used, poor information quality, unclear meaning of ratios or unscientific ratios often occur, which affects the accuracy of financial analysis and the correct judgment of corporate financial status.

While studying for a doctoral degree, by chance, Zhang Xinmin read " from a related professional textbook in the United States.quality of earnings” (profit quality or earnings quality), he was deeply inspired: Isn’t this profit quality? To have profit quality, there should be asset quality, cash flow quality, capital quality, etc.! But at that time, no one had systematically proposed the above-mentioned concept of financial quality, let alone conducted theoretical definition and research on related analysis methods. Zhang Xinmin is keenly aware that this is a research field with great theoretical value.To this end, he carried out a series of arduous research and initially formed a theory of quality analysis of corporate financial status.200011360_113712001Published " Theoretical Research on the Quality Analysis of Enterprise Financial Status".In the book, he combined the financial analysis theory and practice at that time to analyze the shortcomings of financial analysis theory in quality analysis, analyzed the inevitable basis for the emergence of financial status quality analysis theory, creatively proposed a series of concepts related to corporate financial status quality analysis theory, and conducted research according to the logical relationships of asset quality analysis, capital structure quality analysis, profit quality analysis, and cash flow quality analysis, forming a complete financial status quality analysis theoretical system. This was an important theoretical contribution to the fact that most of the financial analysis theories at that time focused on the use of financial information in financial statements for general quantitative analysis. The proposal of this theory also had important practical significance for most users of financial information.

The three roles of doctor, professor, and dean are all important

asManagementPh.D. Zhang Xinmin has been conducting scientific research in academic fields such as corporate financial analysis, financial accounting, and corporate financial status quality analysis for many years. He has undertaken a number of national and provincial-level research projects, and has published academic papers in important professional journals such as "Accounting Research", "Management World", and "China Industrial Economics".50, and published many monographs and textbooks. Among them, Zhang Xinmin's academic papers that systematically demonstrated the financial quality analysis theory and his monographs and teaching materials embodying the financial quality analysis theory have had a greater impact in the academic world. Zhang Xinmin has thus become an influential scholar in China's financial analysis community.

As a professorandDoctoral supervisor, Zhang Xinmin, in addition to supervising doctoral students, is also responsible forMBAandEMBACourse, and has served as a lecturer for Tsinghua University and other first-class universities in ChinaEMBAProject teaching, domesticEMBAOne of the most influential teachers in education.

As the dean of the business w88 casino, Zhang Xinmin believes that his mission is not only to handle the daily internal affairs, but also to go out of the w88 casino to promote the w88 casino in the society and establish the w88 casino's business education brand. This requires that you cannot "be the dean at home." To this end, he spent great efforts to study the educational and management rules of the business w88 casino, and spared no effort to promote the w88 casino to the outside world and publicize the educational concepts and teaching concepts of the University of Foreign Economics and Business.

If you search "Dean Zhang Xinmin, w88 casino" on Baidu, you will find that Zhang Xinmin's wonderful views in various seminars, forums, and media interviews have been widely circulated in various media. His remarks broadly covered all aspects of business w88 casino construction and business education. About ChinaMBAOn the development of education, he pointed out that "ChinaMBAEducation requires a broad mind and more importantly, confidence”; AboutMBAThe essence of education, he believesMBAEducation is an education that gives people “the wisdom to systematically control corporate resources, integrate with the environment, and achieve corporate goals”; regarding the basic pattern of business education in mainland China, he proposed the idea of ​​dividing “three levels”, that is, “Those who are in their thirties and forties are at the first level and already haveEMBAEducational capabilities, and have basically completed the basic teacher reserve and the exploration of business education laws; about fifty schools are at the second level, which are exploring the laws of w88 casino education and building teaching staff in accordance with the laws of business education; the others are at the third level, and have basically just come into contact with business education. Regarding the development of business schools in state-owned universities, he believes that "state-owned universities "Studying the internal management system of business schools will determine the fate of each business w88 casino." Regarding the relationship between business education and entrepreneurs, he humorously said, "Mao Zedong was not trained by Huangpu Military Academy, but Huangpu Military Academy did train a large number of military strategists." Regarding the relationship between business education and the quality of students, he vividly said, "Business schools are like gas stations, which provide a certain quality of oil." But the speed of running after refueling depends to a large extent on the internal quality of the car; but business schools are not simply refueling, but also a process of systematically integrating educational resources." Regarding the status of Chinese management in the world, he pointed out that "imitation will never gain the respect of opponents. If you want to have a status in the world management community, you must make your own unique contribution to world management." Regarding the purpose of Sino-foreign cooperative education, he pointed out that "in Sino-foreign cooperative education, China cannot just be a passive recipient, but should make its own irreplaceable contribution to the project."; AboutEMBAOn the issue of education, he said shockingly, "Mainland China has high quality"EMBAInsufficient teachers50人”,“When prices fall, you lose not only the quality of education, but also the dignity you deserve”,“EMBAEducation is a great challenge facing business schools”, “OveremphasizedEMBA’s student resources and neglect of the inherent quality of education are an insult to business schools”; About the w88 casinoMBAHis experience of education is summarized as "strength, quality, dignity, that is, strength determines quality, and quality wins dignity"; and so on.

The reporter also saw that a reporter described his interview experience with the deans of major business schools in an article on his blog titled "From Killing Chickens to Fudan University." Among them is this sentence: "Among the deans I interviewed,MBAThe people who really impress me with their research, insights, sense of urgency, and honesty in education are Zhang Xinmin, dean of the w88 casino of International Business at the w88 casino, and Zhang Weijiong, dean of the China Europe Business w88 casino”。

Zhang Xinmin’s above-mentioned efforts, while continuously improving the social image of w88 casino’s business w88 casino, have also been widely praised by the society.2006Year12In March, "China Management was organized by more than ten media including CCTV Economic Channel and Yingcai Magazine100In the selection, Zhang Xinmin entered the "China Management" together with Zhang Weiying from Peking University Guanghua w88 casino of Management, Qian Yingyi from Tsinghua University w88 casino of Economics and Management, Liu Ji from China Europe International Business w88 casino, Xiang Bing from Cheung Kong Graduate w88 casino of Business, etc.100, and won together with the four deans2006The annual "Person who promotes the progress of China's business education".

As the dean of the International Business w88 casino, Zhang Xinmin leads all the teachers in the w88 casino to actively carry out various teaching explorations while conscientiously completing their teaching tasks. He took the lead in the w88 casino to implement "recruiting undergraduate students regardless of major" and integrated " into undergraduate education in accounting majors.ACCA" and "CGA"Two international accounting directions, vigorously promoting new teaching methods such as bilingual teaching, pure English teaching, and case teaching, and taking the lead in offering pure English-only international students in the education of international students in ChinaMBAprojects, etc.; in terms of discipline construction, according to the w88 casino’s “Eleventh Five-Year Plan”, the Business w88 casino vigorously promotes discipline construction, actively introduces talents, strengthens the construction of the teaching team, and forms an academic force with major subject leaders as the core. In strategic management, international A strong academic team has been formed in the fields of business management, financial management, accounting and other fields; in terms of scientific research, the Business w88 casino has implemented competitive scientific research incentives, encouraged teachers to participate in influential academic conferences, and strongly supported teachers in applying for national, provincial and ministerial projects and National Natural Science Foundation projects.2006The total number of scientific research projects applied by business w88 casino teachers achieved a historic breakthrough.

I am very grateful for the position of Dean of the Business w88 casino

Zhang Xinmin is responsible for both administrative and teaching work in the college, and he also undertakes a large number of scientific research tasks and social activities. When the reporter asked him to talk about the hardships of work, teaching and scientific research, Dean Zhang said frankly that he often heard people say that doing administrative work will affect scientific research output. In fact, this is a question of how to adjust the working relationship between all aspects. He said that I am very grateful for the position of dean. The practice in management positions has greatly helped and promoted my scientific research. For example, my understanding of budgets and the understanding of the basic relationship between operation and management are all gained through my management practice. This cannot be understood by just reading a book. In my work experience, I particularly want to emphasize the role of management activities in promoting scientific research. As long as you are careful, there will be promotion. I have always paid more attention to the combination of management practice and research.

Zhang Xinmin also said that in many cases, research is not a simple process of consulting information and thinking hard. It does not mean that only reading books is research, and searching for information is research. The scope of research is very wide. As a dean, my desk time is shorter, but I think more about the combination of theory and practice. This is exactly what business w88 casino scholars should do, because we are not economists, and in most practices we do not analyze problems through complex models; the research work of business schools must be more combined with the environment, purpose and various limiting factors. This is where business research methods are quite different from economics research methods, so the perspective and field of research should be expanded during the research process. I attach great importance to work efficiency and research efficiency. I must grasp the main contradictions in work and research.

What impressed the reporter deeply was Zhang Xinmin’s special emphasis on time management. He believes that the ability to control time determines a person's value. If time cannot be managed effectively, nothing can be achieved. Only by paying attention to research efficiency and organically combining research and management can we produce high-quality scientific research results while in a high-intensity management state. This is a matter of ideas, concepts, and ways of thinking. If we put administrative management and scientific research in opposition, it will be very contradictory. We will be distracted during management and distracted during research, and as a result, we will not be able to do anything well.

When talking about the relationship between scientific research and teaching, Zhang Xinmin said that teaching and scientific research promote each other, which has been repeatedly proven by many teachers. A teacher can think repeatedly and find problems during teaching. It is wrong to think that teaching is the transfer of fixed knowledge and existing knowledge, and there is no creativity at all. In fact, especially those engaged in business management, many theories can be developed and innovated. New discoveries will be made through repeated experience in teaching. My theory of quality analysis of corporate financial status came from teaching, from the realization that "ratio" analysis does not solve or cannot solve more problems. Suddenly one day I saw "quality of earnings"This word is realized. Everyone has seen this word, but after I saw it, I expanded it into a systematic theory. This is the contribution of teaching.

In fact, another role of teaching cannot be ignored. This is why scientific research results often regard the classroom as the first place of production. In teaching, teachers will first communicate their research results with students in the classroom, allowing students to put forward their opinions to see if they can work, in order to increasestrongTeacher’s confidence, so teaching can definitely promote scientific research, and teachers who do well in scientific research will maintain a high quality of teaching. This is why I have always insisted on front-line teaching. If you neglect teaching and stay away from class, rightYu YiyiFor a professor and a researcher, this is a very good practice and research platform.

To engage in scientific research, one must have a sense of responsibility and mission

When a reporter asked how to better carry out scientific research and scientific research innovation during the "Eleventh Five-Year Plan" period when the w88 casino achieves leapfrog development, Zhang Xinmin said that the w88 casino's development goals have become increasingly clear in recent years. Under the general goal of mainstreaming, the w88 casino has done a lot of detailed work, introduced powerful measures to promote the development of scientific research, and introduced a large number of high-level talents with research potential, so that the w88 casino's scientific research output and project applications have been greatly developed. The management and organization of the Scientific Research Office are also well done.

However, what needs our great attention now is the spirit of research. Why do scholars study? Now all the scientific research management measures, talent introduction and incentive mechanisms in w88 casino are aimed at doing a good job in scientific research and creating good scientific research conditions for everyone. However, it must be clear that this does not mean that everyone should engage in scientific research for rewards. The output value of scientific research is not bonuses. Its value lies in theoretical contributions, promoting social progress, and filling theoretical gaps. Teachers not only improve their own standards through scientific research, but also enhance the w88 casino's influence in society. As a scholar, you should have a spiritual pursuit, a sense of responsibility and a sense of mission. Therefore, in scientific research, we should advocate a spirit, which is a sense of mission for the development of the discipline and the realization of personal academic value.

In the interview with Zhang Xinmin, the reporter felt this sense of mission and responsibility from Zhang Xinmin’s words.

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