Professor Zhao Hongyan delivered a keynote speech on international communication at the Zhejiang Provincial Institute of Public Policy
w88 casino News Network (provided by the w88 casino of International Relations)2023On October 29, 2020, the day after the 4th Asian Para Games ended in Hangzhou, the Zhejiang Provincial Institute of Public Policy/Zhejiang University Institute of Public Policy held the 160th Public Policy Salon in Hangzhou, organizing experts from academia and industry to discuss "International Communication of the Hangzhou Asian Games and the Chinese Story". Xia Xuemin, a researcher at the Zhejiang Provincial Institute of Public Policy/Zhejiang University Institute of Public Policy, hosted the seminar. Professor Zhao Hongyan, researcher at the National Institute for Opening-up, professor at the w88 casino of International Relations, researcher at the Institute for National Security and Governance, and director of the Public Diplomacy and International Communication Research Center, was invited to attend the meeting and delivered a keynote speech entitled "International Communication and High-level Opening-up of the Hangzhou Asian Games" at the meeting.
Professor Zhao Hongyan pointed out the open characteristics of the international communication of the Hangzhou Asian Games, and then interpreted the experience and practice of the international communication of the Hangzhou Asian Games, its academic significance and how it is related to high-level opening up from three perspectives: city international communication, international sports communication, public diplomacy and national image, and how it is related to high-level opening up to the outside world. He also put forward countermeasures and suggestions for international communication in the post-Asian Games era. Professor Zhao Hongyan proposed that the international communication of the Asian Games should focus on highlighting Asian elements, Chinese elements, as well as regional cooperation and regional opening up; highlight the "openness" of sports spirit, especially the common human values and spiritual yearnings such as fairness, fairness, justice, hard work, tenacity; there must be awareness of the international communication of sports brands, make good use of the Asian Games platform to spread China's excellent traditional culture, and use large-scale sports events as brand activities for public diplomacy ; Combine the construction of Hangzhou's city image with the construction of the national image, combine the opening of the Yangtze River Delta with the country's high-level opening to the outside world, and create the image of "open Hangzhou, open China"; guide the formation of a beautiful experience for domestic and foreign visitors and Hangzhou citizens, so that it can produce a fusion experience of the beauty of sports and the beauty of the ancient capital, and perceive the degree and level of Hangzhou's opening to the outside world through interactions, visits, visits, food, beauty, beauty, etc. among athletes.
This academic seminar summarizes and refines the experience and practices of promoting international communication and telling Chinese stories through large-scale international events such as the Beijing Winter Olympics, Chengdu Universiade and Hangzhou Asian Games, and provides academic support and policy suggestions for the future international communication of Chinese sports. The results of the meeting were well received by relevant people from the Organizing Committee of the 19th Asian Games in Hangzhou, and received widespread attention from the People's Daily, Xinhua News Agency, Economic Daily, China Social Sciences Journal, China Net, China Daily, Sports News and other media.
