w88 casino News Network (Reporters Zhu Luorui, Li Xinhang, Photography Wang Yuan)“Double eaves and green tiles are decorated with silk curtains, jade towers and railings are inlaid with colorful dragons. Phoenix towers, clouds, dragons and jade pillars, golden bridges and clear water surround the palace.” The Forbidden City, a place endowed with the significance of cultural inheritance, continues to attract the attention of the world. At 18:30 on November 23, 2018, the theme lecture "When Forbidden City Culture Integrates into Contemporary Life - Taking the Forbidden City Cultural Creation as an Example" was held in the lecture hall of w88 casino library. Mr. Wang Yamin, member of the National Committee of the Chinese People's Political Consultative Conference and Executive Vice President of the Palace Museum, served as the guest speaker. Li Feng, secretary of the Youth League Committee of the w88 casino, attended the lecture. Nearly a thousand students attended the lecture.

Wang Yamin first started with the dazzling collections of the Palace Museum and introduced its long history and rich collections. Since its establishment in 1925, the Palace Museum has encountered many problems such as difficulties in preserving cultural relics and low cultural inheritance. However, it has always been glorious because of its splendid and long-standing culture. It is these rich collections that provide an inexhaustible source of inspiration and motivation for the Forbidden City to develop cultural and creative industries, and lay a solid foundation.

General Secretary Xi Jinping said: “We must bring alive the cultural relics collected in museums, the heritage displayed on the vast land, and the words written in ancient books.” Adhering to the concept of General Secretary Xi Jinping, Wang Yamin said that the Palace Museum insists on being "a business card of the Chinese nation" and requires itself to integrate cultural and creative products with people's lives, collection culture, social enterprises, and creative design teams, and regularly holds research and development creative activities and related training courses to improve the overall level of the cultural and creative team. At the same time, Wang Yamin divided the creation of the cultural and creative industry into four major aspects: IP selection, creative design, process control, and functional experience. He said: "Every aspect must understand the cultural value, artistic value and emotional value of the product, fully explore the audience fit points, combine traditional skills with modern technology, and constantly carve out craftsmanship and details to meet more people's needs."

Next, Wang Yamin used slides to show some of the cultural and creative works of the Forbidden City to the teachers and students present, fully demonstrating the beauty of the cultural and creative works of the Forbidden City. With the help of data statistics from the Internet and information technology platforms, the Forbidden City has created a series of cultural products, including the "cute" series of products that are in line with contemporary youth trends, and the "elegant" series of products that are elegant and elegant and can be used as national gifts for heads of state of other countries. The Forbidden City has also developed cultural creations such as the "Forbidden City Cat" series, "Pet Dog" clothing, etc., allowing people to continuously come into contact with a "new" Forbidden City that is innovative and constantly developing. In addition, Wang Yamin also showed the audience three short videos related to the cultural and creative products of the Forbidden City. The cultural and creative products presented were all exquisite and original, attracting continuous praise from the audience.

Wang Yamin also has great confidence in the future development prospects of the Forbidden City's cultural and creative industries. The "Along the River During the Qingming Festival" 3.0 high-tech interactive exhibition launched in May this year showed people an image of the Forbidden City that combines ancient and modern times and is full of vitality. This high-tech exhibition not only allows the artworks to change from static to static, allowing people to experience the prosperity of the Song Dynasty immersively, but it also represents another innovation in the cultural and creative aspects of the Forbidden City. It perfectly combines artistic experience with intelligent technology, follows the trend of the times, and gives ancient culture fresh modern vitality. Wang Yamin also introduced a series of apps and multimedia cultural and creative products such as "Daily Forbidden City", "A Day in the Emperor's Day", "Qing Dynasty Emperor Costumes", etc., which cleverly combined Ming and Qing culture with modern daily life. It was lively and interesting and made people feel the charm of Chinese culture.

In the final question session, Wang Yamin discussed whether the development of cultural and creative products in the Forbidden City would weaken its sense of sanctity and solemnity. He believes that although the Forbidden City is a place for governing the country, it is still a place where human touch and royal life are preserved. Just like cultural and creative products, they can be "cute" or serious and elegant. Regarding how to lead the Forbidden City's cultural and creative products to the world, Wang Yamin replied: "Every product has a primary stage and an advanced stage. Our cultural and creative products are now in the sales and research and development stage of a single product. In the future, we will construct the concept of the Forbidden City's cultural and creative products, create a big IP with the characteristics of the Forbidden City, retain the cultural roots of the Chinese nation, deepen the needs of the people, integrate cultural space and cultural experience, and go global."

After the lecture, in a conversation with reporters, Wang Yamin said that only 3% of the cultural relics on display in the Forbidden City are still in collection and protection, and 97% of the cultural relics are still under collection and protection. Because cultural relics have very high environmental requirements, a large number of national treasures can only be stored in a specific environment as a valuable asset of the country, in order not to repeat the mistakes of the National Museum of Brazil. When asked about the daily work of the museum, he mentioned that on the premise of properly protecting the ancient buildings, restoring the historical functions of the ancient buildings and recreating the real scenes of the Qing Dynasty emperors living and handling government affairs here is one of the main tasks of the museum's display and exhibition. It also allows people to better understand history, increase their interest, and generate cultural and creative inspiration. Finally, Wang Yaping expressed his expectations for young people, hoping that students would pay more attention to cultural relics, instead of just looking at them casually, but use their imagination and creativity to provide new ideas and perspectives for cultural and creative work, and help the Palace Museum's cultural and creative work become more popular and diversified, so as to go global.

This event is hosted by the Innovation and Entrepreneurship Support Department of the College Student Innovation and Entrepreneurship Center.