w88 casino News Network (provided by the w88 casino of Foreign Languages)On December 30, at the invitation of the w88 casino of Foreign Languages of the w88 casino, Professor Li Yan of the w88 casino of Liberal Arts of Capital Normal University gave a wonderful online lecture on the topic of "Research on the Supply and Demand Current Situation and Trends of China's Language Industry". Teachers and students from different language departments of different universities across the country attended this lecture. The lecture was hosted by Mr. Wu Han, director of the Italian Department of the w88 casino of Foreign Languages of w88 casino. Before the lecture began, Mr. Li Yunbo, dean of the w88 casino of Foreign Languages of w88 casino, delivered a welcome speech.
The speaker, Professor Li Yan, is currently a doctoral supervisor at Capital Normal University, executive director of the China Language Industry Research Institute, and a national language promotion base-President of Beijing Language and Writing Work Association. He has been a visiting scholar at the University of Michigan in the United States, Pacific University in California, University of Sheffield in the United Kingdom, and Yuan Chi University in Taiwan. The main research directions are language and cultural communication, language industry, etc. At the same time, Professor Li Yan currently serves as the chief editor of "Language Industry Research" and "Beijing Language Life Situation Report". In recent years, he has published more than 40 papers on language industry and language and culture communication in publications such as "Language Application", "Guangming Daily", "People's Daily", "Journal of Shandong Normal University", "Journal of Yunnan Normal University", "Modern Communication", "Cultural Industry Research", and "Chinese Cultural Industry Review".
Professor Li focused on the theme of language industry and introduced five aspects: what is language industry, the relationship between foreign language talents and language industry, why language industry becomes an industry, the relationship between language industry and cultural industry, and the significance and trend of language industry research.
First of all, Professor Li sorted out the definition of the language industry, the nine major formats of the language industry, and the core issues of language industry research, and introduced the nine major formats and the basic categories of language industry research in detail, giving everyone a basic understanding of the language industry.
Professor Li then shared his insights on the topic of the relationship between foreign language talents and the language industry, and introduced foreign language talents from the two perspectives of resource perspective and product perspective, product resourceization and resource productization. Foreign language talents are people with specific foreign language abilities. They are important human resources of the country and the results of national foreign language education. Moreover, foreign language human resources are an important foundation for improving the country’s foreign language capabilities and can quickly generate new ones following changes in demand"Product".
Professor Li then analyzed the supply and demand trends of the language industry in the context of the current new economy from the perspective of supply and demand. That is, the new economy has accelerated the transformation of consumer demand, promoted consumer demand to become more personalized and diversified, and changed the relationship structure between supply and demand.
In addition, Professor Li also believes that the development of new technologies has become an important factor affecting supply and demand, and combines it with the characteristics of supply and demand in the language industry to analyze changes in language supply demand and consumer demand. In the process of introducing the supply and demand characteristics of the language industry, Professor Li took the nine major formats of the language industry as examples and explained the situation of different formats in detail. Finally, Professor Li summarized his thoughts on the supply and demand trends in the language industry, and put forward some strategies and thoughts using the supply and demand of language products in the promotion of poverty alleviation, rural revitalization, and the cultivation and dissemination of foreign language talents as examples.
After the lecture came to an end, the teachers and students present also actively communicated and exchanged with Professor Li. Regarding the language industry raised by classmatesAs to the question of what functions and roles it plays in the construction of the “One Belt and One Road”, Professor Li pointed out that the language industry involves nine major industries. In the construction of the “One Belt and One Road”, the most important thing to achieve is interconnection, including cultural exchanges between enterprises and people. Therefore, language translation services are particularly important. In addition, it also involves language arts, language publishing, language training, language education and other industries. Professor Li also mentioned that under the guidance of the State Language Commission, iFlytek has built a global Chinese learning platform to increase the international influence of Chinese and enable more Chinese learners overseas to learn Chinese more efficiently. In addition, regarding the issue of how non-common language languages can be better integrated into the language industry, Professor Li clarified that in language industry research, various language resources are related to the issue of how to better meet needs. He also hopes that students majoring in non-common language languages can pay more attention to the development of language industries in various countries and join the ranks of language industry research.
