w88 casino News Network (Reporter Liu Jiaoyang Photography Mu Hongyuan)11month13日夜6:30Points, Bai Ying Zai Chengxin, who works at Xinhua News Agency Central News Center331Room explains to w88 casino studentsNews writing. He told the audience that news writing should be structured in descending order of importance of the news content, extract the news points.
Bai Ying explained the structure of news in this speech. He introduced that the most commonly used structure for news reports is the inverted pyramid structure, which is a structure arranged in descending order of importance of the news content. Bai Ying also briefly introduced other structures: chronological structure, hourglass structure, and "Wall Street Journal body."
Listeners receive professional news writing training
Then Bai Ying talked about the title and introduction of the news. News headlines should be to the point and catchy, specific but not necessarily summarizing the entire text. News leads are divided into direct leads and delayed leads. Direct leads have the same requirements as titles. Delayed introductions are divided into story type, scene type, quotation type, question type and contrast type. Bai Ying also explained the types of failure in lead writing, namely normal lead——No prominent news; conference-type introduction——Too empty and lacking highlights; summary introduction——Use some abstract and general words; bloated introduction——It is filled with too many news elements or news background.
Xinhua News Agency reporter Bai Ying
Bai Ying said that in news writing, we should pay attention to the source of the news, be good at using quotations and introducing background, and grasp the balance, length and rhythm in the news.
As for news language, Bai Ying said to avoid using abstract words and clichés, use more verbs and less empty adjectives and adverbs, use extreme modifiers, concepts and professional terms with caution, and keep the text concise.
How to refine news is also a big problem in news writing. Bai Ying taught the audience skills: Any interview situation is only an opportunity to generate news, not necessarily the news itself. News must be found from it; if there isABTwo news points,AGood news but not enough,BSufficient but weak in journalism, we mustAAs title and introduction. At the same time, you can also go back to the news value elements and news sources to refine the news.
The elements of news value are authenticity, importance, currency, proximity, significance, abnormality, and conflict; the source of news is fresh people and things.
Questions from the audience
At the beginning of this lecture, Bai Ying made an addendum to the previous lecture and introduced relevant theoretical knowledge of journalism. After teaching news writing skills, he commented on the advantages and disadvantages of press release writing for w88 casino's news network and answered the audience's questions.
